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[Otaku Finance | Experts Face to Face] Go to McDonald's on Monday and buy the "1+1 combo meal" for 13.9 yuan; go to Tustin on Tuesday and enjoy the "buy one get one free" member day; eat Burger King's "9.9 yuan two-piece meal" on Wednesday; eat KFC's "Crazy Thursday" on Thursday... Since last year, many chain restaurant brands have launched promotional activities to attract customers with low prices. Some high-end restaurant brands have also adopted price cuts on meal packages to cope with weak consumption. These cost-effective meal packages are nicknamed "poor ghost meal packages" by netizens.

Zhu Danpeng, vice president of the Guangdong Food Safety Promotion Association and food industry analyst, said that the emergence of the poor meal reflects a fundamental change in the domestic consumer's consumption thinking and behavior, and high cost performance has become the core factor of Chinese consumers' first choice. Overall, whether it is high-end catering or popular fast food, their adjustment steps and pace are very appropriate and targeted.

Zhu Danpeng believes that while consumers pursue cost-effectiveness, they also have a high demand for quality-price ratio, which poses a greater challenge to the industry. Currently, most of the companies that have launched the "poor ghost package" are chain giants or mid-to-high-end catering companies. With the continuous strengthening of the brand effect, scale effect, and fan effect of these leading companies, as well as the improvement of the supply chain, cost-effectiveness and quality-price ratio can be achieved at the same time.

(Produced by reporter Dong Xiangyi and produced by Zhang Jiayi's Otaku Finance)