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Reference News reported on August 18 According to the British "Times" website on August 7, you can buy hot dry noodles at KFC, or Korean fried chicken at Pizza Hut Wow stores.

International fast-food restaurants have always had different stores in China than in the West, and the profits are huge.

But now, their traditional burgers and nuggets, as well as their more homegrown dishes, are locked in a price war as they try to keep people eating out in the habit during an economic slowdown.

KFC has launched a chicken sandwich meal for RMB 9.9.

This is to adapt to a new phenomenon in China - the emergence of "leftover blind boxes" priced at less than 10 yuan (merchants sell food that is about to expire or has not been sold before closing time to consumers in the form of "blind boxes" - note from this website).

The competition has begun to change the habits of China’s new generation of young urban middle class, the first generation to grow up following the once Western model of working in coffee shops and eating out regularly with friends.

The report said that although other Western companies had found it difficult to penetrate the Chinese market in the past, fast food chains entered the Chinese market soon after China's reform and opening up began.

There was a time when Western fast food chains were seen as an exotic, high-end option. The middle class went on dates at McDonalds and held birthday parties at Pizza Hut. Then, quality dining options proliferated, and fast food chains became as much a hangout spot for young people as anywhere else or as a choice for after-get off work meals.

Fast food chains soon spread across China. KFC alone has more than 10,000 stores, 10 times the number of stores in the UK and even twice as many as in the United States.

McDonald's has largely stuck to its core products. However, other brands have made major changes. One of the more well-known dishes is Pizza Hut's snake pizza.

In order to adapt to the trend, Yum! Brands, an American company that owns the KFC brand, has opened cheap KFC "Ken Yue Coffee" and Pizza Hut Wow stores.

It is reported that according to the latest data released recently, Yum China's stock price is actually rising as profits grow.

"Under the new normal, consumers have indeed become more rational in their spending," said Yang Jiawei, a senior executive at the company.

Customers dine at a KFC restaurant in Shanghai on June 6. (AFP)