British media attention: China has issued new regulations to strengthen supervision of "big stomach king eating broadcast" and other chaos
2024-08-13
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British Daily Telegraph article on August 11, original title: China strengthens supervision of food bloggers who overeat, warns people not to waste foodOn August 9, Beijing announced the implementation of new regulatory regulations on internet celebrities and online anchors (the "Beijing Live Streaming Compliance Guidelines", hereinafter referred to as the "Guidelines" - Editor's Note), and issued 31 compliance requirements for their behavior, including consciously opposing "food waste."
The "Guidelines" formulated by the Beijing Municipal Market Supervision Administration stipulate that online anchors should also consciously oppose illegal and unethical behavior, traffic supremacy, distorted aesthetics, "fan circle" chaos, materialism and other bad phenomena.
"Big stomach kings" eat an astonishing amount of food at the urging of the audience, a behavior that runs counter to the Chinese government's advocacy of opposing food waste. A research report released in 2020 by the special research group of the Standing Committee of the National People's Congress of China showed that at least 34 billion kilograms of food is wasted in urban restaurants in China every year.
Before Beijing issued the "Guidelines", the Chinese government had been trying to curb the chaos of "big stomach king eating broadcasts". In 2021, China implemented the Anti-Food Waste Law, prohibiting online audio and video service providers from producing, publishing, and disseminating programs or audio and video information that promote eating too much, overeating, and other food waste.
Although the regulation has reduced the phenomenon of "big stomach king eating broadcasts", many broadcasters still order extremely large amounts of food, but they are not seen. Instead, they may switch cameras or invite other diners to join. Some broadcasters will also add that they have done a lot of exercise to digest the food, or display a warning message in the video screen saying "Food waste is not allowed, please stay healthy." For example, one food blogger describes himself as a guide to taste delicacies from all over China, rather than a greedy "big stomach king" broadcaster.
Another video blogger recently posted a video of herself ordering about two pounds of meat at a barbecue restaurant, enough for four people. She invited passers-by to dine with her and showed her empty plates to the audience at the end of the meal. But before China implemented the anti-food waste law in 2021, in most of her videos, her table was strewn with unfinished food.
Viewers of "big stomach king eating shows" often envy the bloggers' "iron stomachs" and slim bodies. However, some commentators are more skeptical. "It's impossible to stay that thin after eating so much," said one viewer who asked the blogger to stop wasting food. (Author: Katy Wong, translated by Wang Huicong)
