Huawei and BAIC join hands to impact the new energy luxury car market
2024-08-08
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On August 6, the Xiangjie S9 was launched at the Beijing National Stadium with a guide price of RMB 399,800 to RMB 449,800. As the first model of the Xiangjie brand jointly created by Huawei and BAIC, and also the first luxury flagship sedan under Hongmeng Zhixing, the Xiangjie S9 shoulders the important task of impacting the high-end new energy vehicle market.
On August 6, at the launch of Hongmeng Intelligent Enjoy World S9 and Huawei's all-scenario new products, the Enjoy World S9, which was the last to appear, attracted the most concentrated flashes in the audience.
As the first model of the Xiangjie brand jointly created by Huawei and BAIC, and also the first luxury flagship sedan under Hongmeng Zhixing, Xiangjie S9 comes in two versions. The official suggested retail price of Xiangjie S9 Max is 399,800 yuan, and the official suggested retail price of Xiangjie S9 Ultra is 449,800 yuan.
"Xiangjie S9 is a panoramic smart flagship sedan. Together with Wenjie M9, it forms a double 9 flagship, reshaping the luxury experience in all aspects." Yu Chengdong, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU, said that Xiangjie S9 should not only be launched on the market as soon as it is released, but also "sell in large quantities as soon as it is launched, and sell in large quantities as soon as it is launched."
It is worth mentioning that at this press conference, Yu Chengdong officially announced the four major brands of Hongmeng Intelligent Driving: Wenjie created with Seres, Zhijie created with Chery, Xiangjie created with BAIC, and Zunjie created with JAC. Then, Zhang Jianyong, Party Secretary and Chairman of BAIC Group, who appeared on the stage, joked that "Mr. Yu has a lot of friends", which made many audiences smile knowingly.
"BAIC and Huawei are true friends... From the mutual visits between the two sides in 2017 to the launch of Xiangjie S9 today, in the past eight years, with the vision of 'two striving partners, a world-class car', we have brought a unique Chinese intelligent vehicle development process to the world's automotive industry. It has promoted the mass production and popularization of high-end assisted driving in China." Zhang Jianyong said at the press conference that under the strategy of "All in Xiangjie S9", BAIC Group has mobilized all the advantageous resources of the entire industry chain, including R&D and production, parts service and trade, to help Xiangjie S9 impact the executive luxury car market.
Perhaps to prove his determination to "All in Xiangjie S9", Zhang Jianyong also announced a long list of shocking figures on the spot: the BAIC New Energy Xiangjie Super Factory located in Miyun, Beijing has officially been put into operation, with a planned production capacity of 120,000 vehicles in the first phase, which can be expanded to 300,000 vehicles in the future, with one vehicle rolling off the production line in 1 minute, ensuring efficient and high-quality delivery.
According to reports, in order to help the capital's new quality productivity development, during the development of the Enjoy S9, BAIC's high-end intelligent manufacturing capabilities and Huawei's digital technology have achieved deep integration. At the same time, BAIC Group has developed the most advanced fully digital high-end electric platform - the BAIC "Polaris" platform. The overall comprehensive automation rate of the super factory tailored for the Enjoy brand has reached the industry's advanced level, and some key processes have achieved 100% automation.
In addition, the Xiangjie Super Factory also has the world's leading ADS intelligent driving calibration system, and on the basis of the existing luxury quality control standards, it has introduced the industry-leading "full-time quality monitoring sensor system" to ensure that each car has an exclusive file, which can be monitored and traced throughout the process. In terms of environmental protection, the factory has achieved 100% treatment of paint spraying, oven exhaust, aluminum parts grinding, and welding smoke, meeting the environmental protection requirements of Beijing Water Source Protection Area and Miyun Ecological Conservation Area.
At the launch event, the car's industry-first rear zero-gravity seats won praise from prospective owner, actor Huang Xiaoming.
According to reports, the seat supports 12-way electric adjustment, with a maximum waist angle of 108° and a maximum knee angle of 128°. It is equipped with a 429mm ultra-wide leg rest to fully meet the human body's need for relaxation. Huang Xiaoming said that the Enjoy S9 has sufficient power, fast acceleration, and is very "responsive". It brakes in time and is very sensitive to control. "It drives wherever you point it, and it doesn't feel like a large car over 5 meters long at all."
Zeng Yuqun, chairman of CATL, the battery supplier of the Xiangjie S9, also came to the scene. "Huawei is strong in digital intelligence (數), BAIC is strong in car manufacturing experience (理), and CATL is strong in battery chemical technology (化). The combination of the three companies means: use mathematics, physics and chemistry well, and you will not be afraid to travel around the world."
Statistics show that the market for luxury cars priced above RMB 400,000 continues to develop steadily, with annual sales exceeding 1 million. It is worth mentioning that unlike the past when the market was basically monopolized by foreign brands such as Porsche, Audi, Mercedes-Benz, and BMW, in recent years, Chinese high-end new energy vehicle brands such as Wenjie, Yangwang, and Weilai have risen rapidly. As of the end of May this year, the share of Chinese automakers in the luxury car market has increased from less than 7% in the past to 21%, and is expected to continue to grow in the future.
"The Enjoy S9 is benchmarked against the Audi A8, BMW 7 Series and Mercedes-Benz S-Class, and will reshape the executive luxury car market." Perhaps in order to prove the superiority of the Hongmeng Intelligent Driving model, especially to prove Hongmeng Intelligent Driving's ability to impact the high-end luxury car market, Yu Chengdong revealed a set of data on the spot. Since the launch of the new Hongmeng M7, the number of orders has exceeded 230,000 units; the number of orders for the Enjoy M9 has exceeded 120,000 units in more than 7 months since its launch, making it the sales champion of luxury cars above 500,000 in China; at the same time, the brand net recommendation value (NPS) of the Enjoy S7 ranks first among new energy vehicle brands.
He said that in the era when the smart car industry is moving towards intelligence, electrification and networking, Huawei has five major intelligent technologies, namely smart driving, smart cockpit, smart networking, smart electric and smart vehicle control, which are combined with the smart full-product ecosystem of the Hongmeng ecosystem to help Chinese automobiles achieve industrial technology upgrades and product experience upgrades, and help the four cooperating car companies create new growth poles.
China Youth Daily and China Youth Network reporter Zhang Zhenqi Source: China Youth Daily
Source: China Youth Daily Travel Weekly
