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Catering companies are starting a price war. #Tai Er Pickled Fish Customer Price Drops to 7 Years Ago# recently became a hot search on Weibo, and its customer price of 69 yuan is the same as in 2017. Before that, McDonald's "1+1 Anything" and KFC's "Crazy Thursday" were also popular among consumers.

Behind the price war, the related companies seem to only make noise but not make money. In the first half of this year, the number of domestic catering-related companies deregistered or suspended reached 1.056 million, close to the total number in 2023.

It is worth noting that Saizeriya, which has become popular for its affordable Western food, has bucked the trend by raising prices. Why did Saizeriya do so? What inspiration does it give to other catering companies? This issue of "21 Financial News" will reveal the business logic of low-priced meal packages.

Planning and production: 21st Century Business Herald official microblog

21 Data Journalism Lab

Column Coordinator: Jiang Peixia

Program Producer: Zhang Nan, Chen Siying

This issue's copywriter: Liu Xueying

Editor of this issue: Jiang Peixia

Design Coordinator: Lin Junming and Li Jili

This issue's designer: Zheng Jiaqi

Source: National Bureau of Statistics, "2024 China Catering Franchise Industry White Paper", iMedia Research, Tianyancha, company financial reports, public information