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Dong Yuhui and Yu Minhong are on the hot search again, this time they have broken up completely.

But the whole process is actually quite disgusting, uncommercial, very pretentious, and suspected of violating business rules.

Literary people like to watch this kind of scenes. I am not a literati, nor an intellectual. I am a small boss who has run my own company for 20 years. I don’t like this kind of plot.

Let’s talk about the embarrassing breakup article first:

Dong Yuhui’s long breakup essay is a high school composition that I can’t bear to read.

I really can't read it. Anyway, if I were asked to write this kind of article, I would vomit it out. I can't stand it. It's too damn hypocritical.

Let’s look at the big boss Yu Minhong. What does he care about most?

What he cares about is the public's evaluation of him. He is afraid of being evaluated negatively. Therefore, he used all his strength to tell everyone that I have not treated Dong Yuhui unfairly.

A business change, under the unrestrained expression of emotion by this old man and this young boy, was turned into a breakup essay full of gay love.

Everyone praised Lao Yu for being magnanimous and having a good vision!

However, although I don’t make much money, I am somewhat of a business veteran. Let’s dig out these sentimental breakup articles and analyze what kind of business change this is.

First of all, is Yu Minhong generous? No!

Just imagine, when Dongfang Xiaosun suppressed Dong Yuhui in the company, when a small employee in the company could arbitrarily control the comment section to criticize Dong Yuhui, Dong Yuhui became the most aggrieved and number one tragic anchor in the country, but he did not leave at that time.

If Dong Yuhui had left at that time, would the onlookers have said no to him? Of course not. For a popular star of a company, how much money he is paid is another matter. If he is not valued, respected, or has an inadequate position, it means that the entire New Oriental upper management is wrong, including Mr. Sun and Yu Minhong.

If Dong Yuhui had announced his departure when public opinion was at its peak, he would not have the 19 million fans he has now, but would have 50 million or even 100 million. This was because Mr. Sun inadvertently helped him construct a story about a small individual who was suppressed by his superiors and large companies and how he fought back, which became a hit on the entire Internet.

This story and character alone is worth 1 billion. At that time, Dong Yuhui was really going to leave. Once the show was aired, it would have to sell 500 million to 100 million a night, and it would have to sell for a week. Countless people were willing to buy it to give New Oriental CEO Sun a slap in the face.

The story will be presented like this: You see, such a good anchor, you don’t pay attention to him, and you suppress him, what’s the result? He sells billions of goods in a week, which is much better than Dongfang Zhenxuan. After buying goods in Dong Yuhui’s live broadcast room, you have to spit in Dongfang Zhenxuan’s live broadcast room: What the hell!

And with such hot sales, public opinion will be hot for half a month, and self-media and media will write about it every day without having to pay advertising fees. Dong Yuhui will then directly become the only phenomenal internet celebrity on Douyin, because this kind of story cannot be designed.

But Yu Minhong, the old fox, coaxed Dong Yuhui back. You said Dong Yuhui didn't want to leave, but I don't believe it. He stopped going on air and returned to his hometown, which means he is ready to quit.

Yu Minhong saved Oriental Selection at that time. Of course, the more important reason was that Dong Yuhui was also a pretentious person and could not afford to lose face. Look, a boss was so open-hearted and said all the nice things to him. How could he leave with the nerve to do so?

It’s normal for young people, and it’s in line with Dong’s temperament.

The fact is: Dong Yuhui had already decided to work alone, otherwise there would be no one to go with him. But Lao Yu kept him in New Oriental.

Yuhuixingxing is 100% controlled by the listed company, but Dong Yuhui was given equity and some incentives at the level of the listed company. This kind of working alone is not actually working alone. Dong is still just an executive, not the boss.

From this perspective, Dong Yuhui did Yu Minhong a huge favor. Not only did he lose the opportunity to become a tragic protagonist and become famous, but his staying gave Oriental Selection a way out, added points to the Yu brand, and provided support for the stock prices of both Oriental Selection and New Oriental, two listed companies.

If we look at it from a purely business perspective, considering the opportunity cost, Dong Yuhui lost hundreds of millions or even billions, and gave Yu Minhong billions of market value.

Over the past six months, it has not only brought hundreds of millions of profits to New Oriental, but also allowed Oriental Selection to maintain a good turnover.

You see, Dong Yuhui clearly sacrificed himself and gave face to Yu, but now Yu Minhong is afraid that others don’t know that this company was given to Dong Yuhui by him, and the more than 70 million yuan for the acquisition of shares was paid by the company, not Dong Yuhui.

He wanted to tell everyone that I am a person who has done a favor to Dong Yuhui! I, Old Yu, have a big picture!

In fact, the purpose is very clear, that is, the brand of Oriental Zhenxuan must not be affected by Dong Yuhui's resignation and going it alone. If there is unpleasantness during the breakup, or netizens feel that Dong has suffered a loss or been bullied, Oriental Zhenxuan will stop selling products, and the "mothers-in-law" will curse on the streets every day.

The 100% equity of the company Yuhuixingxing is only worth more than 70 million yuan, which is actually a business accident.

Before, the old fox Yu Minhong suppressed Xiao Dong who wanted to work alone. This was his ability. It was his own will. There was nothing to say.

I also often coax employees who want to quit their jobs and start their own businesses.

We can only say that Dong Yuhui missed the best opportunity to work alone and suffered heavy economic losses, but he may be very happy about it personally.

But from a business perspective, since he had successfully established Yuhuixingxing and was even the top live streamer on Douyin for two months, it means that the value of this company is far more than 70 million RMB. He also gave Dong Yuhui hundreds of millions of RMB in profits after the establishment of Yuhuixingxing.

It’s incredible that the hundreds of millions of profits given to Dong Yuhui were explained in the comments on the official account.

You should know that since the launch of "With Glory" on January 9, 2024, the total sales have reached 4.282 billion.

A company with sales of 4.2 billion in half a year was sold for 70 million, and the profits were given to senior executives. As a listed company, this way of selling is suspected of infringing the interests of small shareholders, which is very uncommercial.

The total market value of Oriental Selection is over 10 billion yuan, and Hui Tongxing accounts for at least half of the market value, because his sales volume far exceeds that of Oriental Selection’s own live broadcast room.

It’s not that Dong Yuhui can’t pay more, for example, buy it for 500 million or 1 billion. As long as he dares to make a call, there will be sponsors who will give him money, so wouldn’t it be enough for him to own some shares?

As an employee, when I was suppressed by Mr. Sun, it was okay to quit in anger, and it was also okay to start a business immediately, but since I stayed, I had to talk business.

New Oriental does not belong to Yu Minhong alone. Without Dong Yuhui, how many products can Oriental Selection sell?

It’s hard to justify selling it at such a low price.

Some people say that if Dong Yuhui didn't want this company, he could start his own business and still do well. You are wrong. This is a different time. Without special times and special circumstances, it would be extremely difficult for Dong Yuhui to achieve this sales volume again if he opened a new account.

At this time, according to normal business rules, Dong Yuhui should find a financial sponsor, give up 20% of the shares, and pay a large sum of money to buy Yuhui Xingxing. This is what a businessman should do.

You didn't leave when the best time was, it was your own decision, and you have to bear the consequences yourself. People should take responsibility for themselves. Even if Yu Minhong coaxed you back and caused you to suffer heavy losses, you have to accept it.

As the boss of a listed company, it is reasonable for Yu Minhong to ask for a price of 500 million to 1 billion yuan. This is called being responsible to all shareholders.

They are all controlled by the public opinion of netizens, and are afraid that any careless action of theirs might offend their mother-in-law, leading to a barrage of scolding.

Then they staged a breakup drama together and wrote some cheesy love letters, but it was really not very commercial. Unless there was a relevant contract when Yuhui Xingxing was established, otherwise, this kind of behavior is almost unique among listed companies. I don’t know what the shareholders who bought their stocks will think.

I don't like this ending.

What I like more is that an employee suddenly tells me that he is leaving, and then he opens a company to compete with me. I opened a branch in another city more than ten years ago, and an employee took away my office building, employees and customers. But I accepted the loss. Who told me to write his name on the rental contract? Legally, it belongs to him. I was lazy, so the responsibility is mine, not his.

But I turned around and poached all his employees with high salaries, and he went bankrupt. It wasn't that I wanted revenge, but my business could not do without these employees.

He doesn't owe me anything, and I don't owe him anything.

The relationship between employees and bosses is a cooperative one. What kind of friendship or personal feelings are these? These are not commercial. Cheng Wei came from Alibaba and Huang Zheng came from Google. They say they will do something and they will do it. Workers are also businessmen, but they are businessmen who sell their labor. They should do it themselves if they have the chance and there is no need to feel guilty towards their former bosses.

It was not Yu Minhong who trained Dong Yuhui, it was Yu Minhong who invested in him, and Dong Yuhui hit the right rhythm and became famous due to his luck.

It was also a mistake that Yu Minhong did not set up the MCN mechanism and did not sign Dong Yuhui. Otherwise, Dong would not have had the opportunity to start his own business, but he has to admit his mistake.

In the business world, if you can’t compete with others, admit it. If you make mistakes that lead to failure, admit it. If you make a wrong decision, admit it. Don’t push the responsibility onto your employees, and don’t hate any employee who leaves to start a business.

There is no need to be so pretentious in the shopping mall.

If Dong Yuhui had signed a long-term non-compete clause that prohibited him from opening a personal account, and if he did this today, then small shareholders could sue Yu Minhong for damaging the company's interests.

If I were a small shareholder of New Oriental, I would scold Yu Minhong, saying, "What kind of business veteran are you? You hired a big anchor, but you didn't sign him to death? You made the company so passive? Will you compensate for the drop in stock price?"

The personalities of these two people are so pretentious that Yu Minhong did not use contracts to prevent big anchors from leaving, and Dong Yuhui did not leave at the best time to step on New Oriental. Now that they have finally broken up, they are engaging in another pretentious drama without any business principles.

I consider it a clichéd drama.

The value of business lies in mutual benefit, in the fact that countless entrepreneurs are willing to take risks and use contracts to establish complex cooperative relationships, which have brought jobs and countless excellent products to society. This kind of love-hate script, which violates basic business rules, does not sign contracts and relies on personal relationships to maintain business, is not to my taste.

"Chinese Partners" has a stronger commercial flavor.