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Choose your favorite treasure and who you are willing to pay for

2024-07-26

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The treasures of the "2024 Consumer Awards" are here. From now on, you can click "Like" to select your favorite list of goods. In addition, Nanduwan Finance's "2024 Consumer Awards" event launched a questionnaire survey to try to portray a more realistic consumer portrait. The "2024 Consumer Awards" event will also be held in Chengdu on August 13, and academic and industry leaders will be invited to discuss the topic of high-quality consumption.

Like: Choose your favorite treasure list

What kind of product is a good product? Is it a Musang King durian mooncake that is a modern interpretation of traditional food culture and brings consumers a novel taste experience? Is it a companion toy that can simulate the various behaviors of a real puppy and provide emotional value to children? Or is it a mattress that uses AI technology to provide users with "ideal sleep"?

Everyone has their own criteria for judging. But it is undeniable that commodities are no longer just commodities themselves, they are also a way of life and an indispensable symbol in every chapter of our lives. On June 1, the "2024 Consumer Awards" of Nanduwan Finance launched a collection of good products to explore the highlights of industry consumption, help improve the quality of residents' consumption, and add color to a better life. The good products collected so far include food and beverages, maternal and child products, sports goods, household daily necessities, furniture, etc.

Which of these good things can touch your heart? From now on, the Nanduwan Finance "2024 Consumer Awards" good things like activity is launched, inviting you to move your fingers and choose your favorite things. Each person can like 10 times a day, and the deadline for liking is August 6, 2024. The likes data will be included in the evaluation reference of "2024 Consumer Awards·The Most Popular Goods by Consumers".

Questionnaire: Who would you be willing to pay for?

The founder of Zhong Xue Gao started a live broadcast to pay off his debts. The background was that the ice cream assassins collectively retreated, and the consumption of ice cream products tended to be rational; it was not that the big brands were unaffordable, but that the substitutes were more cost-effective? Behind the reverse consumption, does it mean that the quality of life of consumers is downgraded? Young people are unwilling to raise children, but prefer to be shit scoopers? Who are consumers more willing to pay for their money at present? Nanduwan Finance launched a questionnaire survey for the "2024 Consumer Awards" event, trying to depict a more realistic consumer portrait.

As a brand event of Nanduwan Finance, the Consumer Awards will be launched in 2023, aiming to focus on young consumer groups, young consumption concepts, commercial marketing activities and other content. The 2024 Consumer Awards also launched a collection of good products and green consumption cases, national style consumption cases, and young consumption cases. At present, the relevant collection has ended, and the Good Product Like will be launched in the near future, inviting readers to select the most popular list of good products. The 2024 Consumer Awards will be held in Chengdu on August 13, and the relevant research report and the most popular list of good products will be released at that time.

"2024 Commercial Consumer Marketing "Failure" Revelation" is coming soon

Nanduwan Finance's "2024 Consumer Awards" also launched the collection of high-quality consumer cases in June, including green consumer cases, national style consumer cases, and young consumer cases. At present, the relevant collection has ended, and Nanduwan Finance will invite industry experts to analyze the collected cases, select the most valuable outstanding cases, and publish them in the "2024 Consumer Awards" landing event.

The "2024 Consumer Awards" landing event will be held in Chengdu on August 13. The event will include a closed-door seminar, launch the "2024 Commercial Consumer Marketing "Failure" Revelation", and invite industry experts to discuss the public opinion response strategies in commercial consumer cases. In addition, the event will also invite academic and industry leaders to participate in sharing and roundtable discussions.

Planning: Wang Ying

Co-ordinator: Ma Jianzhong and Chen Yangkai

Written by: Nanduwan Financial News reporter Chen Yangkai and Liu Lanlan