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Another European auto giant has adjusted its goals for expanding into electric vehicles.

Volkswagen-owned Porsche said on Monday that electric vehicles could account for more than 80% of Porsche's new car sales in 2030, but this is no longer a specific goal for the company. Porsche said in a statement on the same day that sales will depend on demand and the development of electric vehicles around the world. The statement said:

“The transition to electric vehicles will take longer than we expected five years ago.”

Just in March of this year, Porsche CEO Oliver Blume told analysts that Porsche will "stick to" its goal of having electric vehicles account for more than 80% of sales by the end of 2030.

The media pointed out that Porsche abandoned its electric vehicle sales target because electric vehicle sales in Europe and China, the world's largest auto market, were lower than expected. Before Porsche's official announcement, automakers including Mercedes-Benz, General Motors and even Tesla adjusted their electric vehicle sales targets due to lower-than-expected demand.

At the end of February this year, after Mercedes-Benz announced that the pace of "full electrification" would slow down, an article in Wall Street Journal mentioned that as the most staunch supporter of electrification, Mercedes-Benz's strategic adjustment made many people think that Mercedes-Benz was going to give up electric vehicles, and Europe and the United States were collectively abandoning electric vehicles. But in fact, Mercedes-Benz did not give up electric vehicles. It's just that as a company with deep pockets as Mercedes-Benz, it has to make a choice between long-term development and short-term changes in the market environment.

Mercedes-Benz CEO Ola Kallenius said that, given that the popularity of electric vehicles has not met expectations, Mercedes-Benz will no longer plan to fully switch to electric vehicle sales in major markets before 2030. The core of this is that Mercedes-Benz is slowing down its pace of electrification. Ola Kallenius said that this adjustment was made because "customers and the market determine the pace of transformation." And Ola Kallenius remains cautious about the overall market in 2024, believing that the global economic situation and the development of the automobile market are in "an unusual degree of uncertainty."