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Audi enters a new era of hybridization: Electric vehicle transition is slower than expected

2024-07-22

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IT Home reported on July 22 that according to Autocar, Audi announced that it will expand and upgrade its hybrid product line in the next few years because the transition from internal combustion engine vehicles to electric vehicles will be longer than originally expected.


Although Audi still insists on its goal of achieving all-electric models by 2033, in order to respond to market changes, the company has decided to gradually expand its pure electric vehicle lineup in the process, while retaining a dual-line layout of fuel and electric vehicles in major vehicle segments, such as the Audi Q5 and Q6 e-tron.

IT Home noted that not only Audi, but also Mercedes-Benz, BMW, Ford, BYD, Kia and Stellantis have expressed their long-term commitment to hybrid technology in recent weeks. Audi CEO Gernot Döllner said the company's strategy is ready for the next decade, and he predicted that the next decade will be an extended stage of transition from fuel vehicles to electric vehicles. He admitted,Plug-in hybrids are becoming more important than initially expected.

"Within the Volkswagen Group we recognised very early on that plug-in hybrids were an important technology project and we are now discovering that this bridge is longer than we initially thought," Dörner told reporters.

In response to the increased demand for hybrid vehicles, Audi has designed a series of new internal combustion engines for the next generation of plug-in hybrid models, which will be equipped with larger capacity batteries and have a pure electric range of up to 100 kilometers. In addition, the new PPC platform starting with the new Audi A5 is also compatible with extended-range powertrains, but the company has not yet confirmed relevant plans.

Although Audi has increased its investment in hybrid models, Dorner stressed thatThe company remains optimistic about the development prospects of electric vehicles in the long run.Although the growth rate of the pure electric vehicle market has slowed down, electric vehicle technology is still improving and will continue to dominate the future. "For at least the next decade, we will go through a transition phase with three main drive systems coexisting: efficient internal combustion engine drive systems, plug-in hybrids (especially important in China and North America) and battery electric vehicles. The good news is that we have flexibility."

Dorner revealed that Audi plans to complete the layout of the first generation of pure electric vehicle lineup in 2027, which is one year later than the launch of its last fuel model. According to speculation, this fuel car may be the upcoming new generation Audi Q7.

Audi currently has four all-electric models on the market, with the upcoming A6 e-tron set to go on sale later this year. The A4 e-tron is expected to follow next year, and electric versions of the A3 and A8 are also in the works.