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how popular is china’s first aaa game? the answer is that it’s so popular that it won’t stop even on national day. during the national day holiday, shisi temple in daji township, jingning, one of the filming locations for the zhejiang-produced game “black myth: wukong”, welcomed a large number of tourists. according to preliminary reports, according to statistics, from october 1st to 4th, the yunzhong daji scenic area where shisi temple is located received more than 50,000 tourists; and the birthplace of "black myth: wukong" is located in hangzhou youke, an art town in xihu district, hangzhou. interactive technology co., ltd. has welcomed waves of visitors.

"black myth: wukong" has become a milestone for chinese games to go global. according to statistics, since its launch on august 20, the game's total global sales have exceeded 10 million copies, with sales exceeding us$478 million. at the same time, the popularity offline is still continuing - co-branded products such as clothing and coffee were once sold out; at the trial meeting, 150 machines were "hard to find"; the third global digital game held not long ago at the trade fair, "black myth: wukong" was also unveiled in the zhejiang exhibition area.

the early autumn showers add a hazy feeling to the art town. as reporters strolled through the town, they could see "wukong" elements everywhere: the town's investment advertisement said "do you want to be the next myth?"; in front of the small building where "yike" is located, from time to time there were people in twos and threes holding selfie sticks. stop... "i came here specially to 'learn lessons'." 31-year-old chen jian comes from suzhou, jiangsu province and drove 4 hours to come to hangzhou. as a colleague in the gaming industry, he "especially wants to take advantage of the national day holiday to meet the 'wukong' production team and discuss their experiences."

unfortunately, all members of "youke" are on vacation. the security guard of the park told reporters that although the building was empty, it could not stop the enthusiasm of the "learners". on the morning of the 1st alone, dozens of people came to "check in." "the company doesn't allow taking photos, so i have to keep trying to persuade them. but for many visitors, it's good to stop and take a look." the security guard said, pointing to the sign that said "busy design, intense research and development; please don't enter if you don't have permission. please forgive me."

"wukong" people have their own worries about happiness. "in the past few months, we have experienced extremely intense work." the relevant person in charge of "youke" told reporters that after "black myth: wukong" became popular, there was an overwhelming demand for various cooperation, mainly fans visiting the camp, business development and media interviews have overwhelmed a company with just over 100 people.

the stone breaks, the sky is shocked, and the monkey king appears. this zhejiang-produced game, hailed by the industry as "china's first aaa game", is undoubtedly phenomenal.

"abroad, people are very unfamiliar with "journey to the west", let alone how to convince overseas users to pay for a game with a monkey as the protagonist." mindshare media, where liu yi works, is headquartered in the united kingdom and will become a game in 2024. the overseas media promotion partner of "black myth: wukong". when liu yi first conducted european market research for "black myth: wukong", only one-fifth of the people had heard of "monkey king", and half of them even thought he was talking about the protagonist of the japanese comic "dragon ball".

in such a market atmosphere, if "black myth: wukong" wants to overcome cultural barriers and find a "road to sea", the challenges can be imagined.

there are no shortcuts in the gaming world, and fun is the "lingua franca" of the world. at the 2023 cologne game show in germany, 50 test machines were set up at the "black myth: wukong" booth to "please try it out." within 12 hours of being online, the peak number of online users on the steam platform exceeded 2.2 million, becoming the historical peak of the arpg (action role-playing game) stand-alone game category. today's "black myth: wukong" is walking on a road that no one has traveled - it not only carries the core of the chinese story, but also has a cultural expression that is more suitable for internationalization.

within "yuke", people have always believed that all successfully internationalized products should first impress the local cultural groups and then attract overseas players through high-quality presentation. in order to recreate the magnificent fantasy of the westward journey in the original work, the technical staff of "yike" traveled all over the country and established china's first virtual asset library of ancient buildings. from the dazu rock carvings, one of the eight largest grottoes in the world, to the lingyin temple by the west lake, every detail has a story, and every frame is a visual feast of oriental aesthetics. even the small pot in the cutscene has been repeatedly discussed by netizens: is it based on the yuan blue and white phoenix head flat pot?

"excellent traditional culture has such charm that you fall in love with it at first glance. the resonance of this culture transcends national boundaries." yang qi, the art director of "youke", gave an example: in the final trailer, the music teacher used a a soundtrack adapted from the framework of chinese classical music, "all of us think this is very 'wukong'." but yang qi didn't think overseas players would have any special reaction to this music, but the result surprised him : compared with local players, many european and american players praise this song more strongly, "sure enough, 'what belongs to the nation is what belongs to the world'."

"we made a differentiated choice at the right time, and we were lucky enough to meet everyone's expectations." feng ji said bluntly that "youke" has caught up with the opportunity.

as many domestic cultural experts said when evaluating "black myth: wukong": what sun wukong represents is not only the spiritual trait of the chinese nation, but also the common human values ​​​​of pursuing freedom and justice. the reason why this game quickly conquered players at home and abroad is that it has formed a cultural resonance in people's hearts due to its excellent game quality. it is like a window that proves that as long as the carrier is suitable, chinese culture can break down barriers.