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how much do you know about the air suspension market: market price competition is becoming increasingly fierce and acceptance is increasing

2024-10-05

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air suspension is an advanced automobile suspension technology that replaces traditional metal springs with air springs to achieve intelligent and active adjustment of vehicle suspension, which can significantly improve driving comfort and control.

although domestic air suspension started late, it is developing rapidly. with the rapid development of new energy vehicles and the technological progress of domestic suppliers, the trend of localization of air suspension has become increasingly obvious. the rise of domestic suppliers such as konghui technology and baolong technology in the market has gradually reduced the price of domestic air suspension systems, further promoting the growth of market demand.

according to the analysis of smart driving configuration data from gasgoo automotive research institute, from january to july 2024, the monthly penetration rate of air suspension configuration will reach about 4.5%, and the monthly matching volume is expected to exceed 100,000 units this year, which is in the early stage of explosive growth. . the number of installed units gradually increased from 29,000 units at the beginning of the year to a peak of 78,000 units in june, showing the steady growth of market demand. at the same time, the penetration rate started from 1.9% in january, rose amid fluctuations, and reached 4.5% in june, indicating that the standard air suspension is increasingly accepted in the market.

from january to july 2024, the installation volume reached 412,000 units, a year-on-year increase of 47.6%, but the penetration rate was only 3.6%. it is expected that both the installation volume and penetration rate in this field will usher in more rapid growth in the future.

the air suspension market is becoming increasingly competitive. the competition between domestic suppliers and overseas suppliers in the market is obvious, and the market share of local suppliers continues to increase. at the same time, with the continuous advancement of technology and the continuous development of the market, the application fields of air suspension systems will further expand, and market demand is expected to continue to grow.

at present, air suspension is mainly installed in self-owned brand models. european and american brands are mainly equipped with traditional luxury cars, and there is no trend of decentralizing air suspension configurations. however, with the popularity of the ideal l series models, consumers have become more aware of air suspension, and more and more independent brands have begun to use air suspension as a promotional selling point for comfort.

at present, the price range of 300,000-400,000 yuan has the largest number of installations, but the year-on-year growth is slow. on the other hand, in the price range below 300,000, although the total volume is only one-third of the range between 300,000 and 400,000, the growth rate is obvious. in the foreseeable future market, the price range below 300,000 will become the main competitive market for air suspension. the total market volume in this range is larger and consumers pay more attention to vehicle parameter configuration. with the continuous large-scale cost reduction of air suspension and the impact of the price war in the overall automobile market, air suspension configuration is expected to usher in a new trend. explosive growth

in the recently released ranking of installed capacity of air suspension suppliers from january to july 2024, although foreign brands such as vibach and continental occupy a certain market share, their market position faces severe challenges in the face of the rapid rise of local companies. specifically, the top three aerial suspension suppliers in terms of installed capacity are all local manufacturers. among them, konghui technology ranks first with 160,000 installed units, accounting for 40.3% of the market share, demonstrating strong market competitiveness and technical strength. top group and baolong technology followed closely, ranking second and third with market shares of 23.2% and 17.5% respectively. the share of "other" suppliers only accounts for 0.6%, indicating that the concentration of the vacant market has further increased, and the leading companies have obvious competitive advantages.

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