2024-10-04
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
red panda丨文
no one expected that after "black myth: wukong"after that, another movie that breaks out of the siege and controls countless netizens and players"3a masterpiece", turned out to be a business simulation game called "shawarma legend".
this game comes from a little-known producer in türkiyeEyad Al Shafei, in the game, players will play the role of "burrito master" and make shawarma for these greedy customers.
but when i opened steam and wanted to see the true appearance of this dark horse game, i was completely shocked by what i saw...
no, you tell me this picture without perspective, the curious characters, the weird dubbing, and the capacity that is less than 100m, is this a aaa game?
fortunately, enthusiastic netizens answered this question for me - "shawarma legend" is a game that usesgames with ai painting, ai composition, and ai dubbing, i suddenly woke up.
why isn't this a veritable 3a masterpiece?
the creator himself admitted that ai was used in the game
moreover, "shawarma legend" became popular in a short period of time, and the theme song "shawarma song" composed by suno ai can be regarded as indispensable.
the brainwashing, magical and exotic tunes, the lyrics that are full of machine translation, and the vocals that are full of cumin flavor are simply the same as those that were once crazily sung by everyone., exactly the same!
the number of plays has exceeded 7 million
nowadays, although "shawarma legend" was removed from major domestic mobile game platforms around september 10 due to suspected violations, the game itself has taken advantage of the popularity of "shawarma song" with the help of netizens. dongfeng has hit the screens of all online platforms.
related topics on douyin have been played more than 1.5 billion times. station b also has a million-plus second installment of "the legend of shawarma". even the comment section is immersed in the song of shawarma.
but once you start making this shawarma, you will get crazy! forget about love! dead!countless obsessed players spontaneously started this unpaid side job after get off work and school. their fingers were flying up and down, playing games non-stop, and they contributed a lot of fun to netizens.
hard-core gamers show off their hand speed, technical bloggers share strategies, and crispy-skinned youths record the tenosynovitis care process after gaming.
facing these addicted players, their relatives and friends also showed a completely different look. an angry mother can still use force,"if you make your crappy cakes again, your phone will be smashed."。
the desperate boyfriend can only send a little red letter asking for help“how do i get my girlfriend to stop playing shawarma?”, looks very pitiful.
wave after wave of new players are coming in, making the dealers who sell shawarma game installation packages a lot of money. some stores even have sales exceeding 100,000.as for this free mobile game, even if it is sold on steam for 23 yuan a copy, a large number of players still spend money to buy it.
the game is so popular that even the food shawarma has been "ascended to heaven" and has become the traffic password of major food bloggers.on the online platform, you can see various reviews and mukbangs of shawarma, and even more imaginative ones will also provide a working perspective on the production of a real-life version of "the legend of shawarma".
author @k total diary
so after talking for a long time, what kind of food is shawarma?
although its name sounds like it has something to do with our manchu national delicacy "shaqima", in fact, the only thing they have in common is that they are edible.
as a middle eastern delicacy, the preparation of shawarma is not complicated. its contents are:the common turkish barbecue is stacked like a "tower", served with cucumbers, french fries, various side dishes, and wraps made with sauce.
it is a truly popular delicacy in the middle east and even overseas. but in china, it seems a little tepid because it has competed with pancakes, egg-filled pancakes and other pasta dishes.
the above-mentioned shawarma production process is the core gameplay of "shawarma legend".
after entering the game, there will be an old man with a red nose stuck in a hole in the wall on the left, wearing turkish clothing, who will teach you the general operation of the game:
first, you have to prepare the ingredients you need to prepare. for example, the turkish barbecue on the shelf must be shaved onto the dinner plate, the french fries must be fried in advance, and the red-nosed old man must replenish the pickles and sauce.
then it’s time to make it. spread out the prepared pie crust, roll in the required ingredients, and wrap it in wrapping paper.
finally, pass it to the guests who come to order and take back the gold coins.
everything is difficult at the beginning. these processes that seem to only require simple clicks are actually not as easy as imagined.
the number of ingredients prepared in advance is limited each time. once the number of customers increases, players must predictably replenish the used ingredients before the reserve reaches the bottom. otherwise, customers will be impatient and give up ordering, and they will suffer huge losses. shen may have to face bankruptcy.
guest red temperature
when the sales time of the day is over, the gold coins earned that day will be counted. the more money you want to make, the more shawarma you have to sell in a day. so in the early stages of the game, for a few taels of silver, players were eager to scratch out sparks from their fingers.
fortunately, game producers are not like miyazaki hidetaka, who has a preference for "abusing" players.
after each level, players can use the gold coins earned to upgrade the store.the upgrade route ranges from in-store equipment and menu improvements to assistant training and store decoration. with the upgrading of stores, players' gaming experience has gradually become enriched.
it's just that there are many invisible pitfalls in this upgrade system. if you upgrade randomly, you will probably go to hell difficulty.
for example, the upgrade of coke machines, baking pans, etc. has resulted in more demands from customers and more cumbersome production processes. it is simply a lonely upgrade.
at this time, because the guests didn’t eat the cakes, and because you couldn’t make money, everyone’s future was dark.
but how can little shawarma handle the players who refuse to admit defeat? through constant trial and error, players have summarized a set of relevant upgrade strategies. people in the past planted trees and people in the future took advantage of the shade. now this guide has even become a must-read guide for getting started with "the legend of shawarma".
and it turns out thatas long as you click on the technology tree, it will be a direct leap from the primitive era to the automated technology era.you cut the barbecue by yourself, bake the pancakes by yourself, and package it by yourself. even the old assistant no longer sleeps around, but helps you stock up in advance.
you only need to deliver a meal, collect money, and make money every day with just a few clicks of your fingers.
however, life did not last long. after the shawarma customization service was upgraded in the later stages of the game, the guests would start to be picky. this one should not squeeze in the sauce, that one should not use cucumbers, and if you accidentally mix the wrong meal, you will have to deduct money.
even if the customers are difficult to deal with, sometimes there will be some "uninvited guests" who cause trouble in the store.
one is a thief called the "desktop cleaning master" by players, he always appeared quietly, sweeping the gold coins left by the guests on the counter into his pocket with a flick of his hand. in the end, he achieved financial freedom, but your hard work was in vain.
another thing that players hate deeply is the beggar. his favorite thing to do is to eat the king's meal.not only can one person eat for two people, but if you forget to remind him to pay the bill, he will laugh at you while avoiding the order, curing high blood pressure in minutes.
in the end, in order to deal with these weird customers and successfully pass the level, players began to study some "evil ways". for example, if they wanted to be lazy, they would study whether to make more money by not following the customer's requirements or by selling according to the requirements. .
and the more "black-hearted" businessmen are already challenging whether they can pass the level by selling only pie crusts.
but no matter how you sell it, in the end, as long as you upgrade all the store equipment and earn 50,000, you will be considered a pass.
after i fully experienced "the legend of shawarma", i found that,apart from the "aaa" elements in the game, the gameplay itself is also a reskinned product. you can find similar elements in many similar business simulation games.
similar games
you can even work three jobs a day
in fact, this kind of simulation business game that relies on click operations can be traced back to the early 4399 and 7k7k mini-games, and later introduced from overseas"dad series", is the leader in this type of game.
the company that produced it, flipline studios, has even produced nearly a hundred business simulation games based on the same gameplay.however, neither the "dad series" nor other similar business simulation games seem to have the influence of today's "shawarma legend".
what’s even more unexpected to me is that when this game was first released in july, the sales volume in the first month was almost very few. it wasn’t until august that the game’s player reviews on steam barely exceeded 10. no matter how you look at it, it’s all praise. .
i think everyone is curious, how did it break the circle in just half a month?
it is true that it can be as popular as it is today. it is not unrelated to the driving force of ai composition mentioned above. it can be said that the game itself is like a collection of memes, and it naturally has a bit of explosive temperament.however, a large part of its sales come from china, and the response in other regions has been mediocre.
when i was puzzled, i happened to see a discussion about chinese dubbing on the nga forum.among them, gamers took "shawarma legend" as a positive example and took turns to complain and criticize the fact that the new monster hunter game "monster hunter: wilderness" does not have chinese dubbing.
after combining this topic with various out-of-circle creations related to the theme song and dubbing of "the legend of shawarma", i got a possible answer -the multi-language localization arranged by the producer has successfully met the growing demand of domestic players for chinese localization and chinese dubbing.
in fact, this is indeed the case. on the internet, you can see countless people "stumbling" on the language selection interface at the beginning before entering the game, and they never tire of playing.
a group of players not only competed to imitate that sentence, the foreigners practiced it for two and a half years, but the chinese pronunciation was full of the flavor of mutton skewers, "let me master chinese". they also didn't let go of other small languages. they are quite famous in duolin. the beauty of chinese learning.
author@西德兴
not to mention that such a turkish team, after producing dubbing in so many languages, only produced corresponding dubbing music for china.the remaining 13 languages use both english and arabic versions of the theme song.
if you listen to the three versions carefully, you will find that the tunes are different between them.in terms of listening experience and game adaptability, the chinese version of the theme song is actually the most suitable for the theme and atmosphere of the game.
author@morningsangwww
in addition, the game also has pure ai-flavored character dubbing, as well as chinese translation that is full of human-machine feeling.
these chinese localization levels are similar to "love comes from porcelain".although it doesn't have the "right taste", it is just like chinglish, which was popular on the internet some time ago. it is suitable for meme and spread, and it has also won the knowing smiles of domestic netizens.
as shawarma further emerged from the circle, the second series of works also gradually broke away from the original most memorable theme songs and dubbing.it began to integrate with other circles and ips through the attempts of creators, forming a generalization trend.
for example, some dance up masters choreographed "shawarma dance" based on "the song of shawarma", and painting up masters restored the hectic operations inside the game and produced "shawarma handwriting", etc.
author@雨槿来了
the author @halu jiang even made liuma
even the racing circle has not missed the popularity of "shawarma legend". when other people's daily income of 1,000 is already the limit, they are already studying how to make 10,000+ per day without making mistakes in catering.
it is worth mentioning that the racing circle of this type of business simulation game is not the same as the racing we know.their racing condition is how much money they earn in the same level, because earning more means selling more, and it also proves that the operation is skillful and fast.
and in order to ensure fairness, those crooked ways that only sold pie crusts in the past cannot be counted, and the game regulations must be followed in earnest.
but skilled bosses will discover some advanced operations on their own.just like in the racing circle of "breakup kitchen", you must master the sprint and flying plates in order to save time., and in "the legend of shawarma", the ability to operate in multiple threads is essential.
of course, the doubling of fan creations has also accelerated the occurrence of "fan fraud".
if the chinese ai music and dubbing are the soul of "shawarma legend", then the strange-looking characters created by the ai's unique painting style are what "shawarma legend" "attracts" players.
among them, the most popular one among fan authors is none other than the yusanjia in the game——the red-nosed old man, the thief acting as a "cashier", and the freeloader beggar, there are endless fan art, fan literature, and even cos works created around them.
shawarma b game drawn by the author @猫饭, there are people in the comment area who added character settings
a player wrote a fanfic about a thief and a beggar out of hatred
there is even a beggar’s slang (language cosplay, imitating a character’s speech)
it's just that i think most people can't regard these handsome young guys and three bad old men who have changed their faces in the fan fiction as the same person...i don’t know those who were oncewill passers-by be fooled by "the legend of shawarma" again this time?
although, this time i was not deceived like before, but i did not escape the various shawarma snacks on the home page. since it's already late at night, why not order a shawarma late night snack to satisfy your cravings, and have a clean and hygienic plate of "shawarma legend"!
collect and organize the latest news information and make it free for everyone to check.
