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friendly businessman spontaneously combusts, crisis public relations! xiaomi su7 catches fire, ordering a car will have to wait two more weeks

2024-09-30

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with the continuous development of domestic new energy vehicles, there are more and more types and models of new energy vehicle products. many small partners have also chosen to buy new energy vehicles. therefore, the penetration rate of domestic new energy vehicles has exceeded 50%. it is fully capable of competing with fuel vehicles and gaining an advantage. however, the characteristics of new energy vehicle products themselves also make many small partners quite fearful. among them, spontaneous combustion is a relatively serious one.

in fact, in the past few years, there have been many cases of spontaneous combustion of new energy vehicles. once many new energy vehicles caught fire, the result was that the new cars with "big eyebrows and big eyes" were burned to an iron frame! the reason is very simple, that is, many new energy vehicles catch fire or spontaneous combustion, which is caused by battery short circuit. when battery short circuit catches fire, the fire is difficult to extinguish.

of course, there are many reasons why new energy vehicles catch fire. some fires occur when the temperature is too high while charging, and some cause fires due to collisions while driving. of course, there are also arson caused by people. but no matter what, although the cases and proportion of fires in fuel vehicles are relatively high, but people are still aware that new energy vehicles are at risk of catching fire. therefore, for many car manufacturers, once they hear that their new energy vehicle products have caught fire or spontaneous combustion, they may have a headache, or they may need to conduct crisis public relations immediately, because once netizens believe that there is a risk of fire, this product i'm afraid the car will be "wasted".

however, in the new energy vehicle industry, there has always been a very alternative existence, and that is xiaomi motors. although xiaomi motors has received "care" from many friends at the beginning of its business and after the new car was launched. however, after the delivery of xiaomi motors, many new situations appeared that may have been a "destroying" disaster for other models. xiaomi motors did not even have to take action on its own, and netizens helped to solve them...

some time ago, there was news on the internet that xiaomi su7 hit a roadside stone and then rushed into the grass on the roadside and caught fire. this should be the first time xiaomi su7 caught fire. when many friends felt that xiaomi’s car-making finally reached its fateful moment, xiaomi motors didn't even do crisis public relations, so the accident became an advertisement.

the reason is simple. after the driver's misoperation, the xiaomi su7 hit a curb stone. the battery pack at the bottom of the vehicle was scratched from front to back by the curb stone, causing significant damage. as a result, judging from the situation shown in the video, the entire car did not catch fire, but it could be clearly seen that the flames were shooting down. what's more "miraculous" is that the fire was extinguished. , which is extremely rare in spontaneous combustion and fire accidents of new energy vehicles.

many friends came out at this time and said that it turned out that the pressure relief valve and battery inversion design mentioned by lei jun at the press conference were specially prepared for this kind of moment. although xiaomi motors did not explain whether the accident was caused by battery. core inversion technology plays a key role, but netizens say it is true.

and we also discovered a problem, that is, after the xiaomi su7 caught fire, there seemed to be more orders than before, because we found that after the xiaomi su7 caught fire, the waiting time for placing an order for the xiaomi su7 was one or two weeks longer than before. xiaomi the factory's production capacity continues to climb, and it stands to reason that delivery efficiency should be higher. however, now that the delivery time is slightly extended, there is only one explanation, which is that orders have increased a lot.

so in fact, judging from the current situation, the instant success of xiaomi su7 is definitely not accidental. many aspects of settings and redundancies are already ahead of other car companies, and xiaomi has not focused on promoting these things. , including the previous "backup battery" incident, which is undoubtedly a pressure on peers.