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financial associated press, september 29 (reporters lin jian, chen junlan, zhao xinrui)the securities industry, which is worried about entering autumn and late autumn, is ushering in a major turning point in its business. following the sharp rise in the market, the wealth departments of various securities firms mobilized and invested heavily.

"the company held an emergency wealth mobilization meeting this morning, and everyone took action." on the morning of september 29, the person in charge of a brokerage branch of a securities company revealed to a reporter from the financial associated press. a-shares have continued to rise sharply, and the employees of securities companies have a sense of urgency in every word. if you ask, they are working overtime. reporters also continued to learn about the news that securities companies held a business mobilization meeting on september 28.

"all branches have been mobilized in the past two days. when the money-making effect comes, we must grasp it." a person in charge of a branch revealed.

shanghai qingpu branch, as guotai junan's first internet innovative positioning branch, not only has the number of new account openings in a single day reached the historical peak since the branch was established, but the number of daily account openings has increased by nearly 10 times compared with the average of the previous month; there are securities companies in hebei the number of active users of the app during the early morning hours on weekends was 2.4 times that of last week. the number of online account opening applications on saturday alone was more than five times that of last saturday. the number of users of the paid contract decision-making tool increased by 1.7 times month-on-month. there are also brokerage business departments whose account opening volume and consultation volume surged 6 times, reaching a peak.

reporters from cailian news communicated with major securities companies immediately, and constantly witnessed and observed changes in the industry and market. currently, "account openings are overwhelming, and there is no end to them." brokerages are facing the trouble of happiness, and many securities companies have added new the data is coming" "we are queuing up to enter! the number of online account openings at securities firms increased by 20%. busy opening accounts, busy consulting, and busy appeasing customers have become employees’ daily routine today. "stockholders are anxious to find their passwords again!" today, the sales department is busy again, with more inquiries, and the brokerage account opening posters are once again on the screen." and many other dynamic follow-up reports. in order to meet the surging needs of customers, securities firms have comprehensively strengthened the density and granularity of services.

it is worth noting that compared with the busy account opening days in the past few days, reminding investment risks is also the main service content of front-line employees. due to the large number of existing customer consultations and the online account opening of many customers with no or very limited investment experience, front-line personnel of securities firms recommend that they pay attention to investment risks, make reasonable allocations based on their own tolerance, and do not follow them blindly.

based on the reporter’s latest interview, securities firms have taken six major response measures under this wave of market conditions.

first, many business lines have begun to work overtime, especially the brokerage wealth line, which does not take breaks on weekends and national day, and more employees have volunteered to work overtime. some internal and external medicine researchers are busy writing research reports, writing reviews, and making predictions.

brokerages have stepped up their mobilization and deployment, and seizing business opportunities has become the industry's choice. a wealth source said that the company is also busy opening accounts all day on weekends. as far as he knows, many brokerages are organizing elite troops to seize the market and do wave business. on the evening of the 28th, reporters interviewed about 40 securities firms, and more than half of them said that the company's sales department would work overtime on weekends and would even work normally during the national day holiday. from the perspective of business lines, the brokerage wealth and credit lines are particularly busy. there are also mid- and back-office employees at the headquarters who have given up their time off to provide support work in the company, and it has become the department with the largest number of people in the office.

jianghai securities' wealth line welcomes the market deployment meeting.

a person in charge of the online finance department provided reporters with an online operation plan that is still being updated. focusing on the surge in market prices, the company has the latest plans for new media, product operations, and private domain traffic. according to rough statistics, there are more than 20 strip. including dehydration research reports with goods; 3,000-point business processing posters and strategy tool kit posters quickly launched on the employee terminal and corporate micro-terminal; quick contact with fund companies, live broadcast of review of daily high closing prices, etc.

part of the online operation plan of a securities firm obtained by the reporter

the latest version of the account opening promotion poster of beijing capital securities.

caida securities account opening promotion poster.

account opening is the top priority for everyone. in terms of capital securities, it opened an account 7*24 immediately, opened night commissions immediately, started activating empty accounts immediately, and started maintenance of credit-financing customers immediately. caida securities newly supports customers to log in to the app during non-trading hours and non-trading days to enable customers to check account income. it also supports on-site witnessing to open services for institutional accounts and product accounts, etc.

jianghai securities told reporters that the company immediately adopted the "headquarters department + branch all-staff linkage" mechanism to launch 7*24-hour non-stop account opening activities, comprehensive blanket customer group return visits, and all employees to publicize capital market policies and various products. , services, and combined with the financial publicity month "finance writes a new chapter for the people, protects rights and prevents risks" activities, fully convey the good news of the capital market to every investor.

the reporter observed that many securities companies have added manual video witness agents, business reviewers, and telephone return interview agents for online account opening, and added telephone agents, online agents, etc. for hotlines and online consultations.

sdic securities is an example. the customer service department is working overtime at full capacity and trying its best to shorten the account opening review time and return visit time. galaxy securities said that in the face of the recent significant increase in investor account opening demand, the company has ensured real-time and dynamic on-the-job availability by effectively allocating resources. , make every effort to provide timely review, timely return visit, and timely service.

the second is to strengthen the guarantee support of the middle and back offices, including it.

the reporter learned that some brokerage it staff also worked overtime urgently on weekends to cope with the sudden surge in transaction volume. in order to ensure the normal operation of transactions, transaction-related resources were expanded and tested. in addition, the main emergency overtime work of brokerage it also includes the testing of platform-related businesses such as bidding and comprehensive industry organized by the shanghai stock exchange on september 29. this mainly verifies the accuracy of relevant technology platform business and technical adjustments. this matter requires the brokerage it the department is on duty.

system suppliers such as hundsun electronics and institutions such as securities firms are more closely linked and have close business support. it is reported that the customer service department of hang seng electronics has entered combat mode and has been working all night for many days. in order to fully ensure the normal and orderly operation of the system for hang seng customers under heavy trading volume, hang seng headquarters has established a special emergency team composed of r&d and maintenance experts. each customer has at least one hang seng technician stationed on site to assist customers in handling daily operation and maintenance issues. and arrange each customer maintenance specialist to do proactive communication and prevention.

regarding caida securities, the reporter learned that three plans have been launched:

1. system expansion. in order to meet the growth of customers, the bandwidth of the online account opening line will be doubled on the existing basis, and the caida stock market app market trading site will be doubled on the existing basis.

2. infrastructure: in order to prepare for the trading peak, a comprehensive inspection of the caida stock market app will be carried out immediately, including a comprehensive analysis of key equipment and software systems such as host resources, network, bandwidth, etc., and through the expansion of relevant infrastructure equipment to ensure customer's normal transaction

3. operation and maintenance monitoring. in order to cope with the impact of high traffic, each position of the caida stock exchange technical team is on call 24/7 to work closely together. by strengthening the operation and maintenance organization of the entire monitoring system from infrastructure to software system upstream and downstream, we can quickly deal with it. possible potential risks.

the third is to strengthen marketing and service promotion on the basis of providing all-weather, uninterrupted professional consulting and account opening services to investors.

reporters have recently conducted intensive interviews and surveys at the branches of securities companies. overall, starting from september 27, securities companies began to gradually strengthen marketing posters for opening accounts and retrieving account passwords. from the original posters issued by only a dozen securities companies, to dozens of securities firms have released relevant content, and structures at all levels, from sales departments, branches to company headquarters, are stepping up the update of marketing initiatives, which is reflected in the continuous updating of poster content.

sdic securities’ marketing campaign started on september 24. different contents are planned and implemented simultaneously in three areas: financial management/investment advisory product operation, new media operation, and employee private domain operation, to give confidence and guidance to investors and to employees. sufficient bullets of marketing materials: for example, on the 24th, we positioned ourselves to “embrace the golden autumn and welcome the harvest” and launched an intelligent investment toolkit signing experience coupon benefit activity suitable for trading strategies.

in terms of caida securities, the company mobilized marketing personnel extensively to take advantage of the national day holiday to actively carry out account opening, financing, product and other marketing work; branches carried out account opening marketing through banking channels, visiting enterprises and other forms, and took advantage of preferential interest rates and favorable market conditions for development for new customers, contact the existing silent customers of the two financial institutions to reopen positions, and understand the unwinding situation of existing customers to guide customer transactions. actively contact product holders to inquire about account income, and market product customers to add positions and configure new products.

in addition, the company pushes silent customer fund accounts and password retrieval guides in batches; the app increases the frequency of information transmission, market interpretation, product performance, market entry guide and other information push, and increases the number of registration-based gem, science and technology innovation board, hong kong stock connect, and northbound the push intensity of exchange authority activation. in addition, we push the promotion of the two financial services and the account opening guide to target customers, and increase the push of updates on the net value of financial products and product performance.

the fourth is to strengthen service output in non-offline scenarios, such as the dissemination of investment ideas, which is reflected in the very high frequency of online live broadcasts and short videos.

guotai junan told reporters that the investment consultants of the company's shanghai qingpu branch rely on internet channels such as douyin and video accounts to vigorously carry out market interpretation live broadcasts. relying on the junhong intelligent investment service system, they use professional service capabilities and real-time investment companionship to help users deeply understand policy strength and timely grasp of market hot spots. based on the high-frequency live broadcast service of market interpretation, customer feedback has been enthusiastic, and the live broadcast data has repeatedly hit new highs, with a month-on-month increase of nearly 10 times. among them, chief investment advisor zhu chao had nearly 10,000 people online at the same time in a single douyin live broadcast.

in addition, junhong app continues to carry out all-weather live broadcast "investment consulting online" with companionship. during trading hours, the chief investment advisor tracks hot spots and provides real-time interpretation. in the evening, special review analysis is carried out, and the live broadcast room with pictures and texts is used to accompany and answer questions, and continues to be professional. services and investment companionship help investors seize market investment opportunities. this week, the number of user visits and the number of user questions increased by nearly 50% compared with the daily average.

in terms of sdic securities, the company quickly adjusted the original planned live broadcast theme of the buyer's investment advisory strategy meeting to focus on this market situation, and increased the frequency and effectiveness of live broadcasts for cooperation with fund companies and investment advisory interpretations. the output includes multiple functions of securities accounts, stabilization funds short videos that are widely spread and meet market demand.

in order to help investors interpret market conditions, analyze future market trends, and grasp market opportunities and risks, cicc wealth management urgently planned a special live broadcast, "100 issues of longing for investment | special planning: 3000 points response posture", and invited five people the guests conducted detailed analysis and interpretation of the current market conditions and future market trends. the live broadcast started at 6 o'clock in the evening and lasted for two hours. a total of 54,000 people watched it and 63,000 people liked it.

the fifth is an urgent reminder to strengthen compliance. compliance can only be stricter but not the most stringent.

on the morning of september 29, some securities firms held a compliance training meeting to provide key reminders to xiaohongshu and wechat moments. reporters recently reported that some marketing and service personnel at branches of securities companies had the behavior of "posting account opening links in their wechat moments", and the compliance departments of the securities companies have issued warnings. in the past few years, many brokerages and sales departments have been fined for violating regulations in their moments business, which has become a compliance restricted area.

sixth, strengthen investment education, step up risk warnings, recommend reasonable allocations, and do not follow blindly.

recent policy measures have played a role in boosting investor confidence and promoting market gains, sending signals to support economic growth and asset prices. in this context, securities firms have increased their efforts in investor education services, timely conveying rational and objective market voices, and helping investors establish correct, long-term, and sustainable rational investment concepts.

for example, from the 24th to the 29th, sdic securities investment education provided a series of practical materials from cognition to practical operation, including interpretation of two meetings, industry chain analysis of relevant benefit sectors, account opening guidelines, password account retrieval, etc., on the employee enterprise wechat account. terminal to help front-line wealth advisors answer customers’ questions and quickly handle business.

it is worth noting that the reporter learned from interviews that some brokerages are promoting options strategies, and some cautious customers are worried about market fluctuations and can promote strategies such as covered coverage, mainly to hedge risks.