"platform driver ecology report": online ride-hailing has increasingly become an important way to obtain flexible employment income
2024-09-27
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on september 26, hello taxi released the "platform driver ecosystem report" (hereinafter referred to as the "report"), which comprehensively displays the platform's driver profile and also provides the platform's data results in driver services over the past year.
the report shows that the scale of driver certification has continued to grow over the past year, and online ride-hailing has become increasingly an important way to obtain flexible employment income. among multiple survey indicators, driver groups are generally most concerned about income, followed by order-taking experience within the platform.
the report shows that the cumulative number of certified drivers on hello taxi has exceeded 6 million. in the past year, the number of driver certifications on the hello platform alone has increased by 35%. in order to obtain more orders, it has become an industry norm for online ride-hailing drivers to take orders across multiple platforms.
the report shows that the proportion of drivers who only take orders at hello has reached 56%, showing a trend of increasing year by year. hello taxi said that the presence of core car owners confirms the results of hello taxi's open business model - in the past year, hello has completed full access to mainstream aggregation platforms, and drivers can pick up orders from the entire network at one stop. the single experience is more convenient and the revenue growth is more significant.
in terms of driver composition, full-time drivers account for approximately 81% of the hello taxi system, and slash drivers account for 14%. slash drivers usually have a main occupation. after obtaining the qualifications for online ride-hailing and being reviewed, they supplement their family income by taking orders for online ride-hailing.
these drivers often have settled locally. it can be seen that online car-hailing has become an increasingly important local employment option, playing an important role in promoting employment and increasing family income. on the other hand, local drivers meet the travel needs of local users and the service quality is generally higher.
in terms of the age distribution of drivers, the hello taxi taxi report shows that drivers aged 31-40 are still the main force in the industry, accounting for about 42%, and drivers under 30 years old account for about 15%.
although the scale of online ride-hailing drivers is rapidly expanding, compliant and high-quality drivers are still the foundation for differentiated competition on the platform. hello taxi emphasizes that the platform's ability to serve drivers well is the basis for providing good services to passengers, and ensuring drivers' income and order-taking experience is the compass for all the platform's work.
among the survey indicators that multiple driver groups are concerned about, the drivers interviewed are most concerned about income, so they prefer medium- to long-mileage orders. the data disclosed by hello taxi shows that the proportion of hello's orders with a distance of more than 8 kilometers has exceeded 50%. users' mentality that "long-distance travel is more affordable" has become the key to differentiation of the platform. 66% of the drivers surveyed are satisfied with hello. long-mileage orders were given positive evaluations and believed that the daily perception was more obvious.
source: china daily.com
