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meizu's first car-making venture is to put the e-sports room in the car.

co-founder and ceo of starmeizusu jingin his first public appearance after taking office, he released a "mobile e-sports room":

this is also the first customized car released by meizu after it officially announced its "car manufacturing" last year. although it is launched in the form of a complete vehicle, it is more like the first in-car e-sports kit.

this also reflects the difference of meizu in product definition under the industry's internal competition.

xingji meizu's smart car business is not limited to this. in the era of smart cars, "huami meizu" meets again.

meizu's first customized car, the e-sports room is installed in the car

star ji meizu"mobile e-sports room"built based on lynk & co z10, meizu calls it the starbuff model.

the overall appearance has not changed much:

the side of the front of the car has the "flyme auto" logo of meizu:

the "starbuff" suffix is ​​also marked below the z10 on the rear of the car:

then when you get inside the car, you'll find that it has been significantly modified to adapt to e-sports.

the rear installation is a17-inch samsung oled gaming screenthe on-site demonstration of "black myth: wukong" showed a clear effect.

the small table below becomes a "large table" to place the keyboard and mouse:

the seat is also redesigned in the style of an e-sports chair. meizu said that it is covered with a large area of ​​suede material:

the headphones can be placed in the center recess of the rear seat:

overall, does it have an e-sports feel?

this is the visible configuration, and then talk about the invisible hardware:

cockpit chip adoptionAMD V2000A, cpu power is394K DMIPS, the parameters are about 1.8 times that of qualcomm 8295 chip.

independent graphics cardAMD RX6600M, after adding the integrated graphics card, the graphics computing power of the whole vehicle is10.1T FLOPS。

the storage device is a 1tb automotive-grade ssd solid state drive.

in terms of software, the car system is based on meizu flyme auto, but in order to facilitate playing games, it is also adapted to windows.

therefore, you can play games and work at the same time.the first mobile internet cafe for young people,toothe first mobile workstation for young white-collar workers。

starbuff is sold as a complete vehicle, and the prices are as follows:

compared with the price of the regular version of z10, the configuration of the "mobile e-sports room" is only 20,000 to 30,000 yuan more.

this is also the first customized car released by meizu after it officially announced its entry into the car manufacturing industry last year.

the industry is rolling in daddy cars and performance cars, and has almost reached its limit. meizu has embarked on a new path in e-sports, and it can be said that it has taken e-sports entertainment to the extreme.

it can also be seen from this that although both are hero car manufacturers in the era of smart phones, meizu has different product definitions.

meizu in the era of smart cars

meizu's smart car business can be generally divided into two parts:

backed by geely

smart cockpit supply

the car manufacturing business can be summarized as“focus on your strengths and dare to try”。

meizu will not invest too much heavy assets in making cars, but will only focus on what it is good at through open cooperation.

at the same time, we boldly try not to seek to satisfy a wide range of groups, but to focus on precise services.

for example, the starbuff car is obviously aimed ate-sports enthusiasts, compared with the group of dads, the number of users is much smaller.

however, meizu coo xingjiliao qinghongit is believed that its products are not niche, but are aimed at“young and trendy people”and'young family', think about what kind of car they like.

in addition to joint car manufacturing, meizu has another identity:

smart cockpit supplier.

compared with huawei and xiaomi, meizu believes that its advantages lie inmore open。

including, xingji meizu car computers have been installed in many models of lynk & co and geely main brands.

geely galaxy has officially announced that all models equipped with qualcomm 8155 chips will receive full push of meizu flyme auto this year.

flyme auto will also be available on hongqi, and the mobile phones jointly developed by the two parties have been connected to the network. more car companies are also maintaining close communication with xingji meizu.

liao qinghong said that from the perspective of historical laws, every company has its own "dam" and "genes". traditional giants are large in size and have funds, but due to "genetic" problems, it may not be ideal for them to enter the car computer system market, so they turn to seek cooperation.

currently, there are not many players in the industry that can make operating systems, and meizu is one of them. this is certainly an opportunity for meizu.

meizu's history in os, coupled with the support of a big tree, has led to the rapid rise of its cockpit business, covering usersover 200,000 people。

in fact, the reborn meizu is not focusing on smart cars, but advancing in multiple fields:

in addition to sticking to the mobile phone business, it has also entered the xr field, released a number of smart glasses, and is developing folding screens and robots.

with the continuous growth of business and the expansion of scale, it is inevitable to be curious about the following backgrounds in which many geely-related companies have rung the bell or submitted their applications for listing:

when will meizu go public?

meizu was reluctant to say more about the ipo, but it did not deny it directly.

when talking about his work content, ceo su jing, who has an investment background, said that his main focus is not on finance and financing, but more on products, talents and strategy.

su jing is also the co-founder of xingji meizu.

in 2022, as the cfo of star era, she led the acquisition of meizu technology, and the two later merged to form the current star era meizu.

in just 252 days, meizu quickly emerged as a unicorn.

in the past two years, the company has made great progress in many areas, entered the frontier field of xr, released a number of new models, and become a leading supplier of smart cabins.

it will be worth looking forward to how it will perform in the product and capital markets in the future.