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on the afternoon of september 25, the shanghai municipal government information office held a press briefing, and wei lu, chief economist of the shanghai development and reform commission, introduced the overall arrangements for the issuance of the "happy shanghai" service consumption vouchers.

wei lu introduced that in august this year, the state council issued the "opinions on promoting the high-quality development of service consumption", and in march this year, shanghai also formulated and issued the "implementation plan for promoting the quality and expansion of service consumption in the city", focusing on cultivating new growth points for service consumption and accelerating the construction of an international consumer center city.

in order to implement the relevant policies of the state and shanghai to promote service consumption, the municipal government recently reviewed and approved the "service consumption voucher issuance plan of our city", and decided to issue "happy shanghai" service consumption vouchers to four fields including catering, accommodation, movies, and sports.

overall considerations of the plan

consumption vouchers are aimed at the demand side, which can not only attract people and promote consumption, but also stabilize expectations and promote development, helping the consumer market to recover and improve. this time, the formulation and implementation of the service consumption voucher issuance plan will strive to achieve "three focuses":

first, we will focus on amplifying the policy effects.this year, the state and our city have introduced and implemented a series of consumer goods trade-in policies to promote physical consumption such as automobiles and home appliances. this round of service consumption vouchers adapts to the trend of consumption upgrading, increases subsidies for catering consumption, accommodation consumption, and cultural and sports consumption, and improves the effectiveness and implementation rate of policies. for consumers, according to the consumption needs of different groups, consumers are encouraged to make good use of consumption vouchers of different fields and denominations. for merchants, all kinds of merchants in shanghai are encouraged to actively participate, and key distribution is combined with national day, ciie, and the end of the year to help merchants seize the peak consumption season to expand sales.

the second is to strive to create a warm atmosphere.since the beginning of this year, shanghai has insisted on the dual-wheel drive of "policy + activities" to promote consumption, issued policies to promote the high-quality development of the catering industry, and continued to hold activities such as the "may 5 shopping festival", the "shanghai summer" international consumption season, the shanghai tourism festival, and the shanghai light and shadow festival. this round of service consumption vouchers will be combined with various ongoing consumption promotion policy activities to strengthen the linkage between conferences, commerce, travel, culture, and sports, strengthen the linkage between the government and enterprises, and encourage platforms and businesses to launch more powerful and more attractive promotional activities, forming a "triple superposition" effect of "policy + activities + consumption vouchers" to create a warm atmosphere of "promotions every day, discounts every week, and themes every month".

the third is to strive to provide convenience and benefits to the people.this round of service consumption vouchers fully utilizes digital intelligent payment methods to make it simple, practical and convenient for the public. during the activity, we will strengthen dynamic monitoring, timely evaluate the implementation effect, dynamically optimize the number and rhythm of issuing different types of consumption vouchers, and continuously improve consumers' experience and satisfaction.

main contents of the program

1. consumer voucher theme

this round of service vouchers adopts the "happy shanghai" series name, and the four types of vouchers are named "happy shanghai" catering vouchers, "happy shanghai" accommodation vouchers, "happy shanghai" movie vouchers, and "happy shanghai" sports vouchers. this name design reflects the identity of shanghai, conforms to the current trend of experiential consumption, and interprets the theme of "happy consumption".

2. funding arrangements

this round of service consumption vouchers has invested 500 million yuan in municipal fiscal funds. according to the proportion of consumption in each field and the needs of citizens, the consumption voucher funds are allocated as follows: 360 million yuan for catering, 90 million yuan for accommodation, 30 million yuan for movies, and 20 million yuan for sports.

3. coupon rules

catering and accommodation consumption coupons are divided into four levels from low to high according to the consumption amount, and will be optimized and adjusted according to the verification situation during the implementation process.the face value of the catering coupons is 300-50, 500-100, 800-200, and 1000-300. the face value of the accommodation coupons is 300-50, 600-130, 900-220, and 1200-300. each movie ticket of the movie coupons can be used as a 20-yuan or 30-yuan coupon. the sports coupons are divided into six levels from 10-5 to 200-80, and special coupons for swimming, badminton, ice and snow sports are also issued.

4. distribution channels

this round of four types of consumption vouchers adopts the "2+1+1" distribution method, that is, the two types of consumption vouchers for catering and accommodation are distributed through three payment platforms jointly selected by the municipal commission of commerce and the municipal bureau of culture and tourism, movie consumption vouchers are distributed through the two ticketing platforms of maoyan and taopiaopiao, and sports consumption vouchers are distributed through the existing sports consumption voucher distribution information platform "come to shanghai to move丨fitness map".

5. distribution method

all four types of vouchers are issued on a first-come, first-served basis. dining and accommodation vouchers are issued weekly, while movie and sports vouchers are issued daily. dining, accommodation and sports vouchers are valid for 7 days from the date of issuance, while movie vouchers are valid for 24 hours from the date of issuance.

6. target audience

users whose location information is located in shanghai can receive coupons for dining, movies, and sports. users who receive accommodation coupons do not need to pass location information verification.

7. participating merchants

during the event, all types of businesses are encouraged to sign up and participate, and after approval by the competent authorities, they will be included in the merchant list in a timely manner.

8. distribution period

the vouchers will be issued in two phases, with high-frequency rolling issuance in each phase. the first phase is from the end of september to the end of october, during the national day holiday, more catering and movie vouchers will be issued to create a consumption boom and attract foreign consumption. the second phase is from november to december, during the off-season, more accommodation and sports vouchers will be issued to boost off-season consumption.the first round of coupon issuance is scheduled to start at 8:00 on september 28 for sports coupons, 10:00 for catering and movie coupons, and 11:00 for accommodation coupons.

in the next step, all departments will speed up the work of merchant registration, platform docking, etc., refine and improve the operational details, increase publicity and promotion efforts, highlight the theme of "happy consumption", continuously improve consumers' experience and satisfaction, increase merchants' awareness and participation, and jointly create a new wave of service consumption.