zeekr 7x is officially launched, and domestic brands are entering a period of intensive releases, aiming at tesla model y
2024-09-23
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cover news reporter meng mei zhang yuexi
in the past month, domestic automakers have staged a wonderful drama. on august 30, avita 07 opened for blind booking, on september 10, zhijie r7 opened for pre-sale, and on september 19, the first model of nio's sub-brand, ledao l60, was officially launched. these are all pure electric suvs focusing on intelligence, which are regarded as the killer weapons of various brands against tesla model y. automakers have kicked off a melee in the field of pure electric suvs.
on september 20, the zeekr suv zeekr 7x, which was unveiled at the end of last month, was announced to be officially launched. it includes three versions: rear-wheel drive intelligent driving version, long-range rear-wheel drive intelligent driving version and long-range four-wheel drive intelligent driving version. the official retail prices are 229,900 yuan, 249,900 yuan and 269,900 yuan, which are almost the same as the price range previously expected by the industry. this also means that zeekr 7x has officially joined the pure electric suv war of the above brands.
the reporter noticed that as zeekr's first family suv, zeekr 7x gave up the fastback and chose to make way for a large space, retaining the design of physical buttons and with a maximum range of 780 kilometers.
at the press conference, zhu ling, vice president of zeekr intelligent technology, introduced that based on geely's powerful automobile safety database, zeekr summarized the most risky and difficult working conditions from more than 50,000 real accident cases and carried out customized safety development, enabling zeekr 7x to bring 4 world-first safety features.
they are: first, the dome-shaped body safety structure design uses an integrated hot-expansion process to extend 2000 mpa ultra-high-strength hot-formed steel from the a-pillar to the rear head, and the b-pillar and the interior of the front and rear doors use the same 2000 mpa reinforcement plate. the entire vehicle uses 2000 mpa ultra-high-strength hot-formed steel, with a total length of more than 12 meters, accounting for more than 10% of the total weight of the vehicle body, and is standard for all series. according to zeekr data, the armored body can withstand a side collision caused by an 8-ton truck at a speed of 50 kilometers per hour; second, the world's first child airbag smart seat can reduce the neck bending degree by more than 50% when a collision occurs; third, the world's first one-button window-breaking main driver safety window breaker, which is standard on the entire series, can achieve millisecond-level window-breaking escape by triggering the device on the top of the storage slot under the main driver's door panel in an emergency, and can escape quickly through a full mechanical triggering method even when there is a power outage during water; fourth, full-scene electromagnetic radiation safety, zeekr 7x has passed the nesta china automotive research center's "occupant electromagnetic protection safety" and "vehicle electromagnetic anti-disturbance safety" certifications. fourth, the zeekr 7x is equipped with the 8295 intelligent cockpit computing platform as standard, and the entire series is equipped with zeekr ai os. through large models and more than 1,000 atomic cockpit functions, active perception, autonomous decision-making, and active service can be achieved.
at the press conference, an conghui, ceo of zeekr intelligent technology, revealed that from the pre-sale to the official launch of zeekr 7x, the orders exceeded 58,000 in 20 days.
compared with the avita 07, which combines the resources and new technologies of changan automobile, huawei and catl, the ledao l60 enjoys the nio battery swap system, the zhijie r7 defined by yu chengdong as "bringing an experience beyond model x at the price of model y", and the "bucket car" zeekr 7x equipped with the latest generation of the haohan intelligent driving 2.0 system, its biggest highlight is the safety performance backed by geely. as a pure electric independent brand, it has certain advantages in user ownership.
from attacking model 3 to attacking model y, domestic brands have launched sincere models in the price range of rmb 230,000 to rmb 300,000, attempting to break tesla's dominance. behind all the domestic brands that have launched products, xiaomi is also vaguely visible. it is rumored that xiaomi's second model will be a pure electric suv, which is also a benchmark for model y. xiaomi, which has already tasted the sweetness of xiaomi su7, is still unknown how much waves it can stir in the suv arena where brands such as zeekr are fighting fiercely.
however, judging from the data, chinese auto brands continue to launch more attractive models, and the public's acceptance of pure electric vehicles continues to increase, so tesla's appeal to chinese consumers is also declining. relevant data shows that tesla's electric vehicle market share in china has dropped from 9% a year ago to 6.5% in july this year. industry insiders commented that it remains to be seen whether zeekr, weilai, huawei and others can make the cracks bigger by relying on product strength, but there is no doubt that the most exciting drama in the chinese electric vehicle market has begun.
