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the way of buying a car with a loan has long been familiar to everyone. of course, a car can only be bought with a loan once, but is there a way to get a loan twice? in the era of new energy vehicles, nio pioneered the separation of cars and batteries for sale, and both can be paid in installments. at the same time, nio has also "decentralized" this sales model to its own sub-brand ledao. not only that, in order to make this new "child" grow faster, nio has given it more ways to play.

lower threshold for car ownership

september 19evening, the first model of nio's new brand ledao - ledao l60 was officially launched. the new car is positioned as a family smart electric suv, with a standard range of 60kwh and a price of 206,900 yuan; a long range of 85kwh and a price of 235,900 yuan. it provides 7 body colors and 4 interior colors, and supports a variety of personalized customization. the body color, wheel hub, dual motors, and 85-degree battery are all optional.

in addition to the new car's starting price being lower than the pre-sale price, ledao l60 has a lower threshold for car ownership.after adopting the baas battery rental service, the price of l60 can be as low as 149,900 yuan, and the minimum monthly battery rental fee is 599 yuan.although the cost of renting a battery is also a considerable expense, for first-time car buyers, consumers can pay less money to drive the car away.

weilai’s technological advantages

as the direct descendant of nio, ledao can also use nio's battery swap stations, which is also a major advantage of ledao l60. however, as a newer model, ledao l60 can only use nio's third-generation and fourth-generation charging piles.。

ai tiecheng, president of ledao, said that ledao already has 304 available battery swap stations. by the end of 2024, it will provide more than 1,000 available battery swap stations, and plans to build more than 200 stores in 120 cities across the country, connecting to 350 service centers.

in terms of intelligence, ledao l60 applies the underlying technology developed by nio for the next decade. the new car is equipped with the nt.coconut ledao intelligent system for the first time, and for the first time fully applies the industry's only whole-vehicle global operating system "skyos", realizing true vehicle intelligence, achieving leading status in three to five years and mainstream status in eight to ten years.

in terms of intelligence,the entire ledao l60 series is equipped with the osd ledao intelligent driving system as standard, with a national coverage rate of 99.99% for high-speed city fast pilot assistance noa, and full-scenario pilot assistance noa delivery in 726 cities, covering more than 2,700 county-level administrative regions, and a smart parking success rate of more than 99%. ledao l60 is also the only model in its class that adopts a full-domain 900v high-voltage architecture, equipped with a self-developed 900v silicon carbide motor, and a cltc operating condition comprehensive efficiency of 92.3%.

more ways to add gameplay

nowadays, when people make fun of new energy vehicles, they often say "refrigerator, color tv, big sofa". color tv means big screen, and refrigerator means car refrigerator. unlike other brands' refrigerators placed in the seating area, ledao l60 brings a new way of playing. in the sunken space of the trunk of ledao l60, you can choose to install the car refrigerator jointly launched by ledao and midea, with a volume of up to 52l, which is several times larger than the refrigerator in the armrest box of the same industry. ai tiecheng, president of ledao, said at the press conference, "our refrigerator is super super super large".

by bringing a mainstream smart new energy vehicle to a lower down payment threshold, ledao or nio decided from the beginning that the launch of the new car would enter a decisive battle mode. this "ruthless" approach also gave ledao a very good start.

li bin, chairman and ceo of nio, said，no battle report will be released, but ledao l60 will be releasedofafter that, the order volume has exploded, and the order volume has increased fivefold. at present, the hefei plant can produce 10,000 nio cars and 20,000 ledao cars per month, but the new car will face the production capacity increase. the delivery of ledao l60 will strive to achieve 5,000 units in october, 10,000 units in november, 16,000 units in january next year, and 20,000 units in march next year.。

at last,according to the positioning of nio's three brands, nio is positioned in the high-end market, targeting business and family people; onvo is aimed at mainstream family market users; firefly is positioned as a boutique small car in the chinese market to serve the demand for a second car in the family.

xiaoxiang morning news reporter hu xiong