news

in recent years, with the improvement of people's living standards and the change of consumption concepts, the luncheon meat market has shown a booming trend. according to data from amy information, the scale of the domestic luncheon meat market continues to expand, and the market scale of china's luncheon meat industry is expected to reach 51.331 billion yuan in 2026.

three generations of inheritance, upgraded formula to cater to chinese tastes

during world war ii, luncheon meat was promoted worldwide as military supplies. in 1957, the first can of luncheon meat was officially produced in the chinese market, and the luncheon meat industry has entered a period of rapid development since then. recently, with the diversification of consumption scenarios and consumer groups, major new and old brands have begun to "work hard" on their products.

sanfeng foods, as a domestic brand that has been deeply involved in the luncheon meat industry for more than 40 years, has gone through three generations of inheritance. while retaining the traditional flavor, it has upgraded the taste and formula, and launched household luncheon meat that is more suitable for chinese people to eat, winning unanimous praise from consumers.

in order to improve the overall taste and nutritional content of sanfeng's large-meat luncheon meat, sanfeng food has strictly controlled the selection of raw materials, using high-quality pork hind leg meat, accurately controlling the fat-lean ratio, and retaining large chunks of meat during the production process, making the overall taste more chewy and chewy, so that every bite can give you the satisfaction of eating big bites of meat.

△sanfeng large meat luncheon meat black pork

in addition to making the taste richer, sanfeng foods has also adjusted and upgraded the formula to develop a reduced-salt luncheon meat that is more suitable for chinese people's taste. it is understood that the sodium content of sanfeng foods' black pork luncheon meat is 589 mg per 100 grams, which is about 30% less salt. at the same time, the pork content exceeds 90%, and the protein content is greatly increased, meeting the modern consumers' pursuit of nutrition and health.

△ large pieces of meat can be clearly seen

stay true to our original aspiration and build core competitiveness through innovation

in a market environment where new luncheon meat brands continue to emerge and traditional brands are constantly changing, sanfeng foods is well aware that simply improving product formulas is far from enough. product innovation capabilities and production process technology are also one of the bases that support the brand's continuous progress.

targeting the younger consumer market, sanfeng food industry has been continuously developing new flavors, and has developed a series of products including canned ham luncheon meat, canned beef luncheon meat, canned hot pot luncheon meat, etc., which cover the needs of most consumers while also unlocking new taste experiences.

△one of the sanfeng large meat luncheon meat series products

what is more worth mentioning is that sanfeng foods has continuously upgraded its production processes and technologies. it is reported that sanfeng foods had built a modern new factory in 2009, with advanced production lines and testing equipment, which can achieve full quality control from raw material procurement to finished product delivery. now, under the leadership of the three generations of the deng family, sanfeng foods has newly built a pre-prepared food industry base with luncheon meat as its main product, opened a smart factory, and empowered by digital technology to improve production efficiency and ensure product quality.

faced with the involution of market competition, sanfeng food industry has deeply understood the needs of consumers, continuously innovated product categories, upgraded formulas and process technologies, and proved with strength that good products will eventually be recognized by the market. at present, sanfeng's large meat luncheon meat has been exported to southeast asia, the middle east, africa, congo, malaysia, pacific island countries and other regions, and has gained a large number of loyal fans at home and abroad, achieving an annual sales volume of over 30 million cans.

△ overseas sales map of sanfeng large meat luncheon meat

in the reality of the rapid growth of convenient fast food, luncheon meat is no longer an emergency food, but has become a "hard currency" that adapts to multiple eating scenarios. in the future, sanfeng food will continue to uphold the original intention of "making luncheon meat for chinese people to eat at home", continuously improve product quality, innovate product flavors, expand sales channels, and provide consumers with more high-quality, delicious and safe luncheon meat products.