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according to fast technology on september 19, sales fell after the price increase.bmw is now returning to the price war, slashing the prices of its models in an effort to seize the window of opportunity and achieve its sales target for 2024.

the report said,bmw's flagship pure electric model i7 has seen a 38% price reduction at 4s stores in many parts of china, with the highest reduction reaching 555,000 yuan, and the bare car price reaching 663,300 yuan.

at present, the mercedes-benz s-class is in the transition stage between the old and the new, and there is still an 8-month replacement period in china. this will be a window period for the bmw 7 series to increase its domestic market share. bmw will also seize the opportunity of this window period through price wars.

previous reports showed that bmw announced a price war in july, raising prices for many of its models, especially the bmw i7, which had previously been significantly reduced in price.

however, bmw's sales fell after the price increase. according to the sales data for july released by the china passenger car association, bmw i3 sold only 4,083 units that month, a 41% drop from 6,952 units in june.

the sales decline of bmw brilliance group was even more obvious. in august, bmw brilliance sold 34,875 vehicles, a decrease of 28.81% from the previous month.

in comparison, mercedes-benz china's passenger car sales in august were 49,506 units, a decrease of 0.13% month-on-month; audi china's sales were 47,900 units, an increase of 5.90% month-on-month.

compared with audi and mercedes-benz, bmw china's sales volume has dropped significantly, which is also one of the direct disadvantages after its withdrawal from the price war.