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as the mid-autumn festival approaches, various mooncakes have quietly appeared on the market. the dazzling array of flavors and various packaging dazzles consumers. however, a mooncake that costs only 1 yuan has recently become popular on online shopping platforms, attracting widespread attention. many consumers have discussed the taste and quality of this low-priced mooncake on social platforms.

on september 13, a netizen posted a message saying, "the company gave everyone a mooncake. it's so small. could it be a mooncake that costs 1 yuan?" the post sparked heated discussions. what is the difference between the 1 yuan mooncakes? what are the differences between them and ordinary mooncakes? on september 14, a reporter from upstream news (reporting mailbox: [email protected]) conducted an investigation.

hot sales: low price, good taste

on a certain e-commerce website, an upstream news reporter entered the keyword "mooncake" and sorted by sales. at the top were a number of 1-yuan mooncakes (minimum wholesale price, 50g per piece), all with sales of over 100,000.

more than 100,000 mooncakes are sold for 1 yuan a year. screenshot from the internet

mr. zeng (pseudonym), a resident of shenyang, recently bought 30 mooncakes on an online shopping platform, each priced at 1.2 yuan. on september 14, he told a reporter from upstream news: "i saw the popularity online and thought about trying it. i bought it for myself. the taste is actually ok, although it is a bit sweet, but for this price, it is worth the money. each mooncake is about 50 grams, not big, and the packaging is very simple. although it can't be compared with some brand mooncakes, it is completely fine as a snack."

on a third-party social networking platform, the reporter contacted a blogger named ms. li (pseudonym) under the identity of an online user. she said that her company distributed 1-yuan mooncakes as a mid-autumn festival benefit. "at first i thought the company was stingy, but after tasting it, i found that although the mooncakes were small, they tasted pretty good. after all, this is the company's intention."

there is a secret: low cost, focusing on cost performance

upstream news reporter contacted mr. zhang, a salesperson of a food factory in jiangsu, posing as a consumer. mr. zhang said: "the sales of 1 yuan mooncakes are indeed very good, especially on e-commerce platforms, where this type of mooncake has become a hot seller. because it is close to the festival, not many people are buying now, and our goods have basically been sold out. many are purchased in large quantities by companies as employee benefits. the unit price is 1.2 yuan per piece, excluding shipping costs. the wholesale price for more than 800 pieces is 1 yuan per piece, and shipping is free."

1 yuan mooncakes are popular in online stores. screenshot from the internet

when asked about the manufacturing costs of the low-priced mooncakes, mr. zhang explained: "1 yuan mooncakes do not mean poor quality. we reduce costs by simplifying the packaging, using basic raw materials and producing on a production line. the production process is also relatively simple, which saves costs."

upstream news reporters saw from the screenshot of the mooncake list presented by mr. zhang that the weight of a 1-yuan mooncake is between 40 grams and 50 grams. many mooncake styles are marked as "liu xin" and "tao shan pi". mr. zhang emphasized: "we pay great attention to food safety. although the price is low, each production link has strict hygiene standards, and consumers can rest assured about this."

experts say: catering to consumer concepts and taste preferences

some experts believe that the popularity of 1-yuan mooncakes reflects the diversified needs of both supply and sales. in recent years, as the consumption concept and conservation awareness of the mid-autumn festival have gradually changed, more and more people have begun to pursue simple, affordable and beautiful holiday products.

regarding the popularity of online mooncakes priced at 1 yuan, mr. dai, a veteran in hangzhou's e-commerce circle, analyzed: "from the sales list displayed by the other party, many mooncake styles are marked as 'molten core' and 'peach mountain skin'. this type of mooncake has been very popular in recent years, especially among young people. the flavors of sesame, strawberry, and bean paste cater to the taste preferences of different young consumers." he told reporters that this type of low-priced mooncake generally adopts a more efficient mechanized production method in the production process, which further reduces costs.

chen jia, a doctor of food science and a teacher at the school of food science of southwest university, reminded consumers that during the mid-autumn festival, citizens need to eat mooncakes in moderation, especially those with a high sugar content. "according to the current eating habits of chinese residents, the taste is relatively heavy and it is easy to consume too much. therefore, reducing oil, salt and sugar appropriately and controlling your diet is good for both physical and mental health."

upstream news reporter feng shengyong