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recently, the top livestream anchor xiao yangge has been caught in a whirlpool of public opinion. many of the products he has promoted have been criticized, some have been punished, and some have involved false advertising. now, some of the storms caused by these products are still continuing, while others seem to have calmed down.

these products were once hot sellers online. are the manufacturers still producing them? what are the penalties? what are the rectification status of the products? are they still on sale? upstream news reporters conducted an investigation into this.

merchants involved in the "hong kong mooncake" incident

still live streaming but closed comments

recently, a brand of mooncakes called "hong kong meicheng" has been sold in the live broadcast rooms of "crazy little brother yang" (zhang qingyang) and his major anchors. then the topic #hong kong mooncakes with monthly sales of 50 million yuan are not available in hong kong# became a hot search, and some netizens questioned that "the mooncakes are named after hong kong, but they have nothing to do with hong kong", which is suspected of false advertising.

as public opinion fermented, on a certain short video platform, the account of the store involved, "meichengli official flagship store", deleted (or hid) all of its more than 200 video works overnight, and turned on the anti-disturbance protection function, so that non-mutual friends could not comment.

however, on the afternoon of the 14th, a reporter from upstream news noticed that the store had restored a video that was posted a year ago. in addition, the store was still live streaming and selling goods normally. at this time, there were more than 700 viewers in the live streaming room, but the merchant closed the comments. the most popular product in the store is the "meichengli black truffle lava custard delicious mooncake mid-autumn festival gift box gift" worth 169 yuan. the store has sold more than 100,000 copies.

comments have been closed in the meicheng mooncakes live broadcast room.

in response to the question of "the mooncakes are listed in hong kong, but they are not actually related to hong kong", the customer service said that the brand itself has never said that "hong kong meicheng mooncakes" are made in hong kong, but it has companies in hong kong and guangdong, and has a production base and operation center in guangdong, operating and selling legally and in compliance with regulations. mooncakes are special commodities, and they do not support 7-day unconditional returns unless there is a quality issue.

the manufacturer guangzhou meicheng food technology company staff told the media that the founder of the "meicheng food" brand is in hong kong. regarding the question of whether moon cakes are sold locally in hong kong, the staff said that there are cooperative stores. the reporter found that the "hong kong meicheng" trademark applied by the company in question in 2022 is "under review after being rejected". in addition, the company's legal representative has changed several times from july to august.

mrs. crab

suspended membership rights by the chinese hairy crab association

recently, the origin of the feud between the two top live streamers "xinba" (xin youzhi) and "crazy little yangge" is that they both sold hairy crabs of the "crab lady brand", and the price mechanism and specifications of the two sides were inconsistent. xin youzhi said in the live broadcast, "on august 18, i started selling crabs, and sold 60 to 70 million, 70 to 80 million. after the sales, fans asked to add inventory, but the link to add inventory was gone. the brand was confused, and he said that he was reported by little yangge." xin youzhi then repeatedly accused the "crazy little yangge" team of having problems in quality inspection, after-sales, and compensation attitude, and the conflict between the two sides gradually escalated.

the hairy crab brand involved in this incident is the well-known brand "mrs. crab". according to the company's official website, mrs. crab was born in 2018 and officially entered the fresh food market. it signed actor huang xiaoming as the brand image. the parent company is suzhou xifengge e-commerce co., ltd. in 2021, mrs. crab's annual sales exceeded 200 million yuan, and in 2023, the annual sales exceeded 600 million yuan, a year-on-year increase of 100%.

on september 14, a reporter from upstream news saw on a short video platform that multiple authorized accounts under the "mrs. crab" brand, including "mrs. crab official flagship store", "mrs. crab official flagship store selection", and "mrs. crab fresh selection", were all conducting live streaming sales normally. the previously controversial hairy crab products, which weighed 4 male crabs weighing 4 taels and 8 female crabs weighing 4 taels, are currently priced at 299 yuan. as of press time on the 14th, sales in the four live broadcast rooms have exceeded 1,300 copies, and total sales have exceeded 64,000 copies.

the reporter of upstream news asked the customer service as a consumer whether the product would be cheaper on other platforms. the customer service said that they were not clear about the prices on other platforms and could not make a price promise. as for whether the product was the right weight, the customer service promised that if they gave feedback within 24 hours after the product was signed, and if they took the crabs, removed the ropes, weighed them and took photos (excluding the 7% water loss rate), they could make compensation in proportion to the number of crabs.

as of early september, according to chanmama data, in the past 30 days, the sales of "mrs. crab" on a certain short video supermarket platform were around 200 million yuan, and its orders were mainly concentrated between august 21 and august 23.

"mrs. crab" has been complained about by netizens many times.

upstream news reporters found that mrs. crab had been punished by the market supervision bureau for "short weight" and "false advertising" many times this year. credit china shows that in april this year, the company was fined 110,000 yuan by the suzhou xiangcheng district market supervision bureau for violating relevant provisions on consumer rights protection. the reason for the punishment was "short weight".

according to media reports, in june 2024, the official website of the suzhou yangcheng lake hairy crab industry association issued an announcement that the membership of suzhou xifengge company was cancelled. the announcement pointed out that mrs. crab had been severely punished by the municipal supervision bureau for illegal business activities such as "shortage of weight, false labeling, and publishing false advertisements", which seriously infringed on the rights of consumers. according to relevant regulations, the association suspended the company's membership rights in 2024 and refunded the company's paid membership fees in 2024.

regarding being "delisted" by the yangcheng lake hairy crab association, the official customer service of "mrs. crab" told the media: "previously, the short weight and false advertising were isolated cases. now we guarantee the quality. moreover, only a small part of mrs. crab's most high-end and expensive products are from yangcheng lake. we do not sell yangcheng lake hairy crabs in our online live broadcast room, and only supply them to offline stores."

problem with preserved pork with preserved vegetables

the manufacturer's food production license was revoked

in the recent controversy over live streaming products between xin youzhi and zhang qingyang, xin youzhi has been criticizing the latter for not compensating consumers in the incident of live streaming "mei cai kou rou produced from inferior caotou meat".

at this year's 3.15 gala, three companies were exposed for using inferior trough meat to produce meicaikourou. subsequently, the fuyang municipal market supervision and administration bureau of anhui province issued an announcement stating that the three companies exposed by cctv's 3.15 gala were included in the list of serious violations and dishonesty, their food production licenses were revoked, and they were fined a total of 12.872 million yuan. among them, anhui donghui food technology co., ltd., which was fined 5.7344 million yuan, is the manufacturer of "yuhuiyuan" brand meicaikourou, and "crazy xiao yangge" once promoted this product.

after the incident was exposed, the three sheep company, to which "crazy xiao yangge" belongs, issued a public apology on march 18, saying that it had started the process of prepaying the refund, but did not mention triple compensation. in early september, several netizens reported that they had received a refund for the pork with preserved vegetables and preserved vegetables they had purchased in xiao yangge's live broadcast room. however, according to the communication records with customer service posted by netizens, this was not a "refund one and compensate three", but only a refund of the original price of the pork with preserved vegetables and preserved vegetables.

a reporter from upstream news saw on the tianyancha app that anhui donghui food technology co., ltd., the manufacturer of this brand of meicaikourou, had been severely sanctioned in july for bad practices such as stacking frozen trough meat in the open air and falsely marking production dates. it was fined more than 5.73 million yuan and its food production license was revoked. it was also included in the list of serious illegal and untrustworthy enterprises by the market supervision department.

at present, many of the once popular products of the "yuhuiyuan" brand, such as preserved vegetable pork, handmade lion head, and braised pork, can no longer be found on major e-commerce platforms.

original cut beef roll

the online store was fined 500,000 yuan and removed all products from the shelves

on september 9, wang hai, a well-known professional counterfeiter, posted an administrative penalty decision on social media, revealing that a "raw beef roll" promoted by "crazy brother yang" was actually spliced ​​beef with water and reagents added. the administrative penalty decision showed that the food supplier was hubei xianduoyu network technology co., ltd., which had been fined 500,000 yuan.

the penalty decision disclosed on the website of the state administration for market regulation shows that from december 5 to 10, 2023, the qingshan district market supervision administration received and accepted a large number of complaints and reports that the beef rolls and mutton rolls sold by hubei xianduoyu network technology co., ltd. through the douyin online store were not the "original cut" beef and mutton as claimed, and were suspected to be synthetic spliced ​​meat.

the penalty decision found that the company knew that the ingredients of the "australian grain-fed beef roll" it commissioned to produce contained beef, water, and compound moisture retainers, but it promoted "original cuts" on its douyin store, live streaming promotion, and product details page, focusing on promoting the "no additives" attribute, subjectively intending to mislead consumers; objectively, it has caused consumers to make wrong judgments, and the party has obtained a competitive advantage in the product by unfair means. the company was eventually fined rmb 500,000.

xian duo yu meat products flagship store has removed all products from its shelves.

on september 14, a reporter from upstream news saw that the "xian duo yu meat products flagship store" on a short video platform had removed all products from the store, and the previous sales volume remained at 572,000, but the account did not delete the video. currently, no related products of "xian duo yu" can be found on other platforms. the store's customer service replied that if you think the product you received is not good, you can contact the anchor directly and the anchor will reply.