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beijing business daily (reporter hu yongxin) "sales will be discontinued soon, buy out of stock" "countdown to sales suspension, miss it and you will never get it again"... some sales staff use the name of "sales suspension" to conduct false hunger marketing. in response to this, on september 12, the beijing financial regulatory bureau issued a reminder that there are tricks to "speculating on sales suspension" insurance, and rational consumption should be more vigilant.

at the same time, the beijing financial regulatory bureau also exposed three insurance "sale suspension" tactics, including fabricating suspension information, exaggerating product protection, and forging official documents.

from the perspective of fabricating discontinuation of sale information, some sales staff spread false information through social media, telemarketing and other channels, falsely claiming that a certain insurance product is "about to be discontinued", creating a sense of urgency of "miss it and it's gone", misleading consumers into thinking that it is the last chance and making impulse purchases.

consumers sometimes do not believe what they see, as there are cases where agents forge official documents. according to information released by the beijing financial regulatory bureau, in order to increase "credibility", some sales staff may also forge insurance company documents, announcements or emails, claiming under the official name of the insurance company that a certain product will soon be discontinued, in order to deceive consumers' trust.

"false 'speculation and suspension of sale' information may lead consumers to misunderstand and make impulse purchases without fully understanding the product, causing economic losses, disrupting market order, and easily leading to complaints and disputes." fu jian, director of henan zejin law firm, said in an interview with beijing business daily that "speculation and suspension of sale" creates an atmosphere of product scarcity and urgency, which will mislead consumers into irrationally choosing products that are not suitable for them, harming consumer interests and disrupting the normal trading order of the market.

behind the regulatory release of the risk of "speculation and suspension of sales", for the current life insurance market, the upper limit of the scheduled interest rates of ordinary and participating insurance products is in the stage of being lowered in batches. according to regulatory requirements, starting from september 1, the upper limit of the scheduled interest rate of newly registered ordinary insurance products is 2.5%, starting from october 1, the upper limit of the scheduled interest rate of newly registered participating insurance products is 2%, and the upper limit of the minimum guaranteed interest rate of newly registered universal insurance products is 1.5%.

an agent said in an interview with beijing business daily that, with the promotion of the policy of reducing the scheduled interest rate by salesmen across the industry, some customers hope to catch the last train of the scheduled interest rate reduction before september or october. especially on september 1, the day before the scheduled interest rate of ordinary insurance products was officially reduced, they were busy from morning to night, answering questions for customers and making plans, and the workload increased several times compared with usual.

looking at the market, many insurance companies have stopped selling ordinary insurance products with a guaranteed interest rate of 3.0% in august. entering september, most long-term life insurance products in the market have been taken off the shelves. products with a guaranteed interest rate of 2.5% are being launched one after another along with price increases, including annuity insurance, whole life insurance, critical illness insurance, etc.

in general, ordinary and dividend insurance products with a predetermined interest rate of 2.5% are being sold in parallel. regarding the difference between dividend insurance products and traditional insurance in product design, senior actuary xu yuchen said in an interview with beijing business daily that, on the one hand, the guaranteed interest rate or predetermined interest rate of future dividend insurance products will be lower than that of traditional insurance; on the other hand, dividend insurance products can allow customers to share the operating results of the product account.

regarding the dividend-type insurance products whose scheduled interest rates will be fully lowered on october 1, industry insiders said that consumers need to fully and accurately understand the characteristics of dividend-type insurance products and realize that the dividends of dividend-type insurance products are uncertain and there is a possibility of 0. in addition, if the insurance company's future investment returns fail to meet expectations, the overall benefits of the product may not be as high as shown in the plan.

"consumers should put their own needs first, determine the information about the products they need to purchase through multiple sources, and avoid being misled by the subjective remarks of others." as for how to avoid being fooled by "speculation and suspension of sales" when buying insurance, fu jian believes that consumers can pay attention to official information as much as possible, not easily believe the one-sided words of sales staff, pay attention to reviewing and identifying words that may be exaggerated or false, and take the initiative to understand the specific content of consumer insurance products, such as coverage, insurance liability, exemption clauses, etc., to avoid losses.

the beijing financial regulatory bureau reminds consumers that when purchasing insurance, they should keep records of communication with sales staff, product promotional materials, purchase receipts and other relevant evidence. once they find themselves trapped in the "speculation and suspension of sales" insurance trap, they can report it to the insurance company and regulatory authorities, or they can protect their legitimate rights and interests through legal channels. at the same time, they should enhance their self-protection awareness, improve their financial literacy, and stay away from insurance fraud risks.