continue to improve internet insurance supervision
2024-09-11
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while internet insurance is booming, supervision must be continuously improved and strengthened. the regulatory bodies must take into account both consumer rights protection and industry development, relevant companies must actively cooperate with supervision, and consumers must enhance their awareness of insurance risks.
recently, the new regulations on internet property insurance, which have attracted much attention in the industry, have been implemented. however, reports show that some institutions are still operating in violation of regulations. as an important part of digital finance, internet insurance should continue to improve and strengthen supervision while booming to promote its healthy development.
internet insurance business and supervision go hand in hand. over the years, internet insurance business supervision has played a positive role in preventing and resolving risks, effectively ensuring the development and growth of the internet insurance industry. the 2023 china internet insurance consumer insight report shows that the internet insurance purchase rate has increased from 63% in 2022 to 72% in 2023, and the proportion of consumers of all ages purchasing insurance through the internet has generally increased.
in just over 10 years, my country's internet insurance business regulatory policies and legal rules have been gradually improved from scratch, from scattered to systematic, and from extensive to refined. in december 2020, the china banking and insurance regulatory commission issued the "internet insurance business supervision measures". in order to solve problems such as false propaganda, traceability management, information management, forced bundling, cross-regional operations, cooperative operations of non-licensed institutions and after-sales services, the "notice on regulating the traceability management of internet insurance sales behavior", "notice on carrying out special rectification of internet insurance chaos", and "notice on strengthening and improving internet property insurance business supervision matters" have been successively issued. these regulatory policies and legal rules have formed a strict regulatory situation, guided by solving practical problems, and built a system to protect consumers' right to know, right to choose, right to fair trade and personal information rights, and regulate internet insurance business operations.
at present, there are still many problems in the supervision of internet insurance. for example, the supervision concept lags behind the expansion of business scenarios, there is a disconnect between supervision legislation and supervision and enforcement, and the intensity, accuracy and coverage of supervision and enforcement are still insufficient. in this regard, multiple measures should be taken to promote the continuous improvement of internet insurance supervision from the perspectives of regulatory entities, industries or enterprises, and consumers.
on the one hand, the regulatory body needs to clarify the regulatory concept of internet insurance business, taking into account the protection of insurance consumer rights and interests and the development of the internet insurance industry. protecting the interests of insurance consumers reflects the people-centered concept, and it is reasonable to adopt a strong regulatory approach, but it cannot excessively restrict industry development and innovation. supervision needs to reserve space for new business models that emerge in the digital, intelligent, and personalized transformation of the insurance industry, regulate business behaviors based on different situations, strictly regulate mature insurance business models, and be tolerant and prudent to innovative insurance business models, giving appropriate room for error. regulatory bodies should optimize regulatory methods and means to meet the needs of the digital age, reduce regulatory costs, improve regulatory efficiency, and enhance regulatory authority and deterrence.
on the other hand, the internet insurance industry or enterprises should correctly understand the relationship between supervision and development. supervision is not to hinder the development of the industry or enterprises, but to standardize insurance business operations and create a good insurance ecological environment. the internet insurance industry or enterprises need to establish a healthy cooperative relationship with the regulatory body and actively cooperate with supervision, rather than evading supervision for the sake of short-term interests. it is necessary to refine and improve the standardized system of information disclosure, on-site services, personal information and data security protection in accordance with regulatory policies and legal rules, and timely adjust business activities in personalized and intelligent scenarios according to legislative dynamics.
in addition, insurance consumers need to improve their digital literacy and enhance their rational understanding of insurance risks. promoting insurance knowledge or promoting insurance products to consumers through web pages, live broadcast platforms or short videos is conducive to improving the accessibility and convenience of insurance products, but it also lurks risks. insurance consumers need to improve their risk identification ability, choose appropriate insurance products, and avoid impulsive insurance.
