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on april 1, 2023, the new ceo koji sato officially took over the toyota group. he announced the future development direction of the group through a press conference, revealing the determination of the toyota group to actively catch up with the electric energy market. it is expected to launch 10 pure electric vehicle models by 2026, and the goal is to achieve annual sales of 1.5 million electric vehicles by 2026. however, according to the latest reports from foreign media, the toyota group is considering adjusting the sales target of electric vehicles in 2026 to 1 million vehicles, which will be a 30% reduction compared with the previous plan.

achieving the sales target of 1 million vehicles in 2026 is still a huge leap for the toyota group, which only sold about 100,000 pure electric vehicles in 2023. however, considering the current slowdown in global pure electric vehicle sales, foreign media pointed out that the toyota group expects to produce and sell only 400,000 pure electric vehicles in 2025 and 1 million pure electric vehicles in 2026.

even though the production and sales targets have been reduced, the toyota group's plan to launch pure electric vehicles has not been delayed. it is expected to launch 10 pure electric models by 2026, and will build 2 luxury electric models and 1 pure electric sports car based on a new pure electric dedicated platform.

although the production and sales targets have been reduced, there is no news that toyota group's new pure electric models will be delayed. according to the plan previously disclosed by toyota group, 10 pure electric models will be launched by 2026, and two luxury electric models and one pure electric sports car will be built on a new pure electric platform. toyota's next-generation electric vehicles, including lexus, will be equipped with new-generation batteries and have a range of up to 1,000 kilometers. they will also use sic silicon carbide chip inverters to shorten dc fast charging time to less than 20 minutes, creating excellent electric vehicle performance.

according to foreign media reports, toyota group has not confirmed any changes in its goal of launching 30 pure electric models in 2030 and producing and selling 1.5 million pure electric models in 2026. it only stated that these numbers are just a goal, suggesting the possibility of change. at the same time, foreign media also pointed out that toyota group will increase its production and launch plans for phev models.

toyota group will not be the only automaker to slow down its development of electric vehicles. for example, volvo has abandoned its goal of fully transforming into a pure electric brand by 2030, and instead focused on the balanced development of light gasoline-electric power, phev plug-in hybrid and ev pure electric models. ford recently canceled its plan to launch a large three-row pure electric suv and postponed the launch of the successor to the f-150 lightning pure electric pickup truck to 2027.