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recently, a user nicknamed "taste hotpot and milk tea together" posted a video accusing the nio car he bought of suddenly losing power for 54 seconds while driving at high speed. after investigation, it was found that the vehicle was undergoing an automatic system upgrade and the entire vehicle power supply had to be cut off to complete, resulting in a sudden power outage and loss of driving force.

a similar incident occurred as early as may this year. due to negligence during the maintenance process, the circuit in the car was not properly connected, resulting in a sudden power outage of the nio es8 signature edition new energy vehicle on the highway. fortunately, no serious consequences were caused.

high-speed power outage, suspected to be caused by system update

recently, the sudden incident of nio cars losing power due to an automatic system update has attracted the attention and discussion of many drivers and netizens. in response to this incident, nio has officially responded and promised to conduct a comprehensive investigation and solution to the relevant issues.

recently, a netizen named "let's eat hotpot and drink milk tea together" posted a video on a social platform, saying that the nio car he was driving was driving on the highway at a speed of 120 kilometers per hour when it suddenly suffered a power outage for 54 seconds. this incident quickly attracted widespread attention and heated discussion from the public.

it is understood that the owner of the car was driving on the highway, and the vehicle was unable to turn on the lights and turn signals normally due to a power outage. in addition, the poor visibility at night and the large trucks passing by quickly made him extremely panicked. the owner said that he was lucky to be able to spend these 54 seconds safely.

afterwards, the car owner conducted an in-depth investigation into the incident and eventually found that the vehicle's automatic system had been updated. however, nio has not yet given a clear answer to questions such as how the system was updated and whether the owner's consent was obtained.

in this regard, many netizens have expressed their concerns and dissatisfaction. they believe that although system updates are necessary, the automatic power outage during vehicle driving will undoubtedly bring great safety risks to drivers. in addition, some netizens pointed out that nio cars have experienced similar power outages many times, including sudden power outages while driving on the highway.

in response to this incident, nio has officially responded and promised to conduct a comprehensive investigation and resolve the relevant issues. at the same time, nio also reminds users to read the vehicle manual carefully before using the vehicle and perform regular maintenance and repairs in accordance with regulations.

it is worth noting that nio has been frequently complained by consumers in the past few months. according to data released by the black cat complaint website, in june this year alone, many consumers reported that the nio cars they purchased suddenly lost power while driving, posing serious safety hazards. however, in the face of consumers' doubts and complaints, nio's official response was vague and it has never provided a detailed test report.

according to public information, as early as may this year, there were two reports of nio cars suddenly losing power while driving on the highway. one of the accidents even caused the vehicle to stop after driving about 3 kilometers.

in response to these issues, nio has admitted that the accident was caused by the negligence of the maintenance personnel. after inspection, it was found that the cause of the failure was that a line was not connected in place during the previous maintenance process. for this reason, nio expressed its willingness to give the car owner a one-year "service worry-free" package as compensation.

actively respond to market competition and pursue independent development

recently, nio was exposed to have serious power failure problems, which undoubtedly brought a huge impact on its brand image. it is understood that these failures mainly manifested as the sudden loss of power of the vehicle during driving, resulting in dangerous situations such as brake failure, electrical system failure, and the inability to turn on the double flash. the emergence of this problem undoubtedly made consumers question the safety of nio cars.

in response to this issue, nio has taken emergency measures and made a solemn promise to the public. nio said they will fully investigate such "power outages" and ensure that all users can enjoy a safe and reliable travel experience.

however, nio's predicament is not limited to this. as market competition intensifies, nio has to adopt some strategies to cope with the pressure. for example, nio adjusted its baas policy (car-battery separation) on march 14 this year, reducing the monthly rent of standard-range models to 728 yuan (original price 980 yuan/month), and the monthly rent of long-range models to 1,128 yuan (original price 1,680 yuan/month), and canceled the monthly battery guarantee fee of 80 yuan.

then, on april 1, nio announced that it would provide an additional 10,000 yuan in optional subsidies to existing fuel vehicle users who choose to replace their 2024 nio new cars, with the total subsidy cap reaching an astonishing 1 billion yuan. in addition, nio also announced that users who purchase vehicles before may 31 can enjoy the "rent 4 get 1 free" promotion, further reducing the actual payment cost of users.

thanks to the above preferential policies, nio's delivery volume has started to pick up since april. data shows that nio's delivery volume in april reached 15,600 vehicles, and in may it created a record high of 20,500 vehicles, a year-on-year increase of 233.8%.

it is worth noting that the reason why nio's sales have been able to achieve a significant increase is closely related to the enhancement of its product strength. it is reported that the 2024 models that have just been launched and delivered are all equipped with highly intelligent hardware facilities as standard, which greatly enhances the product competitiveness.

in addition to the improvement of product strength, the adjustment of nio's baas service policy has also become one of the important factors in attracting consumers. by lowering the threshold for car purchases, nio has successfully stimulated consumers' desire to buy.

while announcing its first quarter results, nio also gave a very impressive second quarter guidance. it is expected that the second quarter delivery volume will be between 54,000 and 56,000 vehicles, with a year-on-year growth rate of between 129.6% and 138.1%. this means that nio is expected to continue to maintain a delivery level of nearly 20,000 vehicles in june.

in addition, nio's revenue forecast also shows a trend of substantial growth. it is expected that the revenue in the second quarter will be between 16.59 billion yuan and 17.14 billion yuan, with a year-on-year growth rate of 89.1% to 95.3%. this revenue level is expected to exceed the 17.103 billion yuan in the fourth quarter of last year, and may even become the second highest single-quarter revenue record in history.

cool company believes that the future development of nio is still full of unknowns. the high-speed power outage of nio has once again sounded the alarm for safe production in the automotive industry. we hope that major automakers can learn from this incident, strengthen quality management, ensure the safety and reliability of their products, and avoid similar incidents from happening again. at the same time, we also call on consumers to choose carefully when buying cars and not to blindly follow the trend to avoid unnecessary losses.