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jimu news commentator qu jing

recently, the internet celebrity simba blasted the anchor xiao yangge and his company "three sheep" during a live broadcast, saying that he was reported by xiao yangge's team for "selling hairy crabs too cheaply". he then continued to "fire", accusing "three sheep" of having problems in quality inspection, after-sales, and compensation attitude. he also pointed out that xiao yangge's live broadcast room was once exposed to using "three-no" hair dryers as gifts, was accused of selling "fake moutai", and the preserved plum meat he once promoted was named by cctv 315 as "three sins of using inferior trough meat as raw material".

screenshot of the video of xiao yangge promoting hairy crabs sold by "mrs. crab"

screenshot of the live video of simba criticizing xiao yangge (source: internet)

on september 4, lu wenqing, co-founder of "three sheep", released a short video statement on his douyin account, saying that "three sheep" had not been punished by any relevant department in the "caotou meat incident" of meicaikourou. on september 5, "zhengxin news" called the hefei high-tech zone market supervision and administration bureau about the matter. the staff said that they were responsible for the investigation of the incident. so far, three sheep has not been punished because there is no evidence that funds have flowed to "three sheep" and there is no evidence of false propaganda by three sheep.

late at night on september 4, simba posted another message saying that he decided to give him (xiao yangge) a week. if "three sheep" still did not treat consumers after a week, he would take out 100 million yuan to help "three sheep" compensate consumers. on september 5, he posted a screenshot of the online banking electronic receipt for the transfer of 100 million yuan. this bold move of spending a lot of money has made the incident hotter.

simba posted a transfer record of 100 million yuan and made another appeal (source: internet)

the war of words continued to escalate, and related topics frequently became hot searches. at first, they were just talking about the price difference of hairy crabs, and then they started to accuse each other. one side said that you have no responsibility to consumers, and the other side said that you have no bottom line for traffic. there was no beating around the bush, and they just started to "bombard" and tear each other apart, and expose negative information. it was really a brutal "business war" with the characteristics of internet celebrities in the internet age! people who like to "eat melons" are enjoying it, people who don't know much are confused, and people who just want to buy things are annoyed.

although the verbal battle is lively, most netizens can only watch the fun and cannot say who is right or wrong. after all, many of the revelations cannot be verified, and some of the gossips have nothing to do with the public. it seems that it is just a quarrel and a mess. however, some of the issues involving product safety, quality and after-sales service in live streaming are worthy of attention.

first of all, the source of this "war of words" - the "crab lady" brand, has been repeatedly punished by the market supervision and management department for "short weight" and "false advertising" and has been suspended from membership by the suzhou yangcheng lake hairy crab association. price is only one dimension of evaluating a product, not all factors. quality, safety and integrity are the core of a company's production and operation. the resume of "crab lady" is so unglamorous, and the two major online celebrities are fighting a "price war" for it. it is inevitable that people worry whether these anchors have strictly selected and tested the products when selecting them, and whether the product quality and subsequent services cannot be guaranteed due to the pursuit of low prices, affecting consumers' shopping experience.

furthermore, in the "mei cai kou rou" incident, although "three sheep" has not been punished by the relevant departments due to insufficient evidence, it has long been an industry consensus that online celebrities cannot only gain benefits and not bear responsibilities when live streaming with goods. as a top online celebrity, xiao yangge's popularity and influence may be far greater than the brand he carries, and many consumers buy it just for the name of the big online celebrity. as an important part of product promotion, the anchor's recommendation behavior directly affects consumers' purchasing decisions. therefore, whether it is to assume due social responsibilities or to maintain their own reputation and be responsible to consumers, when there are problems with the goods sold by the anchor, they should bear joint and several liability with the merchant. moreover, in the entire sales chain, online celebrity anchors are at the forefront and closest to consumers. they should actively cooperate with supervision, assist consumers in safeguarding their rights, and do their best to check the goods, resolutely prohibit false propaganda, and effectively prevent consumer disputes. they cannot think that "no punishment" means no responsibility.

the two online celebrity anchor teams with hundreds of millions of fans got into a war of words. on the surface, they were fighting for the interests of consumers, but in fact, due to personal grudges, they turned the public space of the internet into a battlefield for mutual criticism, disrupting the order of online communication, causing all kinds of rumors to fly, and exacerbating information confusion. not only did they fail to truly solve the problem, but they also brought trouble to the majority of netizens. if this continues, no one will be the real winner. over time, it will only overdraw the public's trust and damage the image of the entire industry.

the order and norms of live streaming sales cannot be created by anchors, and social platforms are not a stage for internet celebrities to show off their wealth. it is right to treat consumers with sincerity and real money, but the legitimate rights and interests of consumers must not become bargaining chips for internet celebrities to tear each other apart. such big anchors should focus on improving product quality and service levels, rather than using their influence to constantly create public opinion storms.

it is hoped that all regulatory parties and relevant platforms will take action as soon as possible to restore order and quell this boring war of words. the illegal and irregular consumer behaviors involved will be handled by the regulatory authorities in accordance with the law, and conflicts and disputes between enterprises will be resolved through legal means to ensure the fairness and justice of market order and maintain a good industry ecology. the e-commerce market should not be turned into a show for internet celebrities, and the live streaming industry should not be turned into a world where anchors "fight for power."

(source: jimu news)

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