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according to media reports, as western countries have blocked chinese electric vehicles from entering the european and american markets through tariffs, the outside world has speculated that chinese manufacturers will turn to asean. japanese automakers, which regard the southeast asian market as their traditional base, can no longer sit still.

in an interview, katsuya nakanishi, president of mitsubishi corporation, said the japanese government needs to take more proactive measures to help its companies cope with increasingly fierce competition from china.

katsunari nakanishi stressed that due to the leading position of chinese companies in electric vehicle and battery manufacturing technology, as well as the large amount of financial support provided by the chinese government to these companies, it will be difficult for japanese companies to compete with them without corresponding support from the government.

he pointed out that the asean market is vital to japanese automakers and losing market share will directly affect the japanese economy.

katsunari nakanishi also mentioned that japanese companies cannot win on their own and need government support and intervention. he suggested that the japanese government provide a more attractive package.

combining investment and technology to help southeast asian countries achieve their decarbonization and emission targets, while strengthening competitiveness in the electric vehicle market with these countries.

at the end of july this year, mitsubishi motors announced that it would join the honda-nissan alliance and planned to complement each other's model lineups to enhance market competitiveness.