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jetour has been on a killing spree this year.

it took only 8 months to achieve sales of 316,000 units. what does this mean? last year, jetour sold 315,000 units. this year, it took one-third faster to achieve this sales volume. at this rate, it will be easy to achieve sales of 500,000 units this year.

in the past august, jetour's sales volume hit a new high of more than 50,000 vehicles, successfully entering the 50,000 monthly sales club, occupying a leading position in the independent brand suv camp. it is the only mainstream brand with an average monthly sales of over 10,000 in 2023 that has surpassed last year's full-year sales.

in 2018, jietu launched its first model, the x70, in august, and sales exceeded 40,000 units in four months;

in 2019, the chinese auto market declined sharply, but jetour still achieved an average monthly sales of over 10,000 units, achieving a sales volume of 139,000 units for the whole year;

in 2020, jietu withstood the pressure of the cold winter of the auto market and continued to achieve sales of more than 130,000;

in 2021, jetour's sales continued to rise, with a year-on-year increase of nearly 18%, and achieved a sales volume of more than 150,000 vehicles throughout the year;

in 2022, jetour continued its rapid growth and achieved annual sales of 180,000.

refresh, refresh constantly.

at this time, many people thought that jietu's rapid growth would come to an end. in fact, what happened? in 2023, jietu delivered another perfect answer, with 315,000 vehicles sold, nearly double the previous year. this is not the end. in august this year, it exceeded last year's full-year sales. jietu's speed is still being refreshed.

few brands could achieve such a growth rate in the era of rapid growth of the chinese auto market a few years ago, but jetour has created the best of itself in the turbulent auto market in recent years. it makes people wonder, what did jetour do to win the favor of consumers?

traveler ranks first in sales of "square box"

because most hard-core off-road vehicles are square in shape, and people's pursuit of outdoor lifestyles has been increasing in recent years, square boxes have also been the first choice for major manufacturers to create new off-road outdoor-style vehicles in recent years. because there are more and more such models, you can even find a sales chart exclusive to "square boxes."

throughout the first half of 2024, jetour traveler was the leader in sales, leading the second-ranked tank 300 by nearly 10,000 units. in fact, jetour was not the first to launch the square box, so how did traveler catch up?

first of all, it is precisely positioned. many boxy models are high-end, such as the g-class, defender or wrangler, so these cars have a good sense of value in the minds of consumers. the design of the traveler is very good for consumers. the square lines, wide wheel eyebrows, and small backpack not only make it look high-end, but also make it clearly different from urban suvs.

the second is practicality. the 28° approach angle, 30° departure angle, and 700mm wading depth give it a tough appearance and sufficient confidence when facing actual harsh road conditions. in addition, the 2800mm wheelbase also ensures space inside the car.

however, hardcore off-roading is not necessary for everyone. even a powerful g-class is more likely to stay in the city, so the traveler just provides the most balanced choice for those consumers who have certain outdoor needs but are more likely to live in the city. in addition, the combination of various powertrains such as 1.5t+7dct, 2.0t+7dct and 2.0t+8at, as well as two-wheel drive and four-wheel drive, covers the price range of 130,000-220,000 yuan, so whether it is purely urban or multi-outdoor, it has corresponding models to provide.

unconsciously, the traveler has become an indispensable car in the "square box". in addition, it has long topped the sales list. it is the strong start created by the traveler that has allowed jetour to gradually become the "leader of china's travel off-road suv."

shanhai t2 dominates the "hybrid square box"

in addition to the traveler, its hybrid model shanhai t2 has also performed well since its launch. as the first super hybrid suv in the jetour shanhai series, its sales have grown steadily in just four months since its launch, becoming the sales champion of the "hybrid square box" and setting a sales record in the market segment.

shanhai t2 brings a multi-scenario user experience. the addition of the c-dm system makes it a truly full-scenario vehicle. it has low urban pure electric commuting costs, long high-speed hybrid driving range, and outdoor charging. it truly achieves seamless coverage of all scenarios.

shanhai t2 4wd version also made its debut at the auto show. as a new member of the "hybrid box", shanhai t2 4wd version will be available in the fourth quarter. it is equipped with chery kunpeng super hybrid c-dm three-motor 4wd system. compared with the same level models on the market, it has better power and stronger performance. it also has xwd intelligent 4wd, tank steering and other functions, which can provide purer off-road fun.

adhere to the "travel" strategy and keep close to user needs

every manufacturer wants to have a hit model, but it is not easy to create a hit model. the reason why traveler can become a hit model is inseparable from jetour's persistence over the years.

at the jetour fan festival not long ago, li xueyong, deputy general manager of chery automobile co., ltd., said: since its establishment, jetour has always adhered to the "travel" strategy and has never wavered. with the spirit of long-termism, it insists on doing the right thing and doing things that are beneficial to users, bringing users a richer travel experience.

it can be seen that the x70, x90, traveler and shanhai series are all built around the concepts of family travel and off-road travel. most people may only see the hot sales of the "square box", but in fact, the x70 before it has sold more than 760,000 units in 6 years since its launch, making it a veritable national-level hit product. so it is no accident that the traveler has become a hit, and it is inseparable from jetour's persistence over the years.

the mountains and seas are on the stage, and the "travel" strategy is further advanced

in the new energy era, the transformation of the automobile industry has come earlier and faster. how to meet the more diversified needs of users? the next goal of jetour is to continue to deepen the "travel" strategy, accelerate the iteration of fuel products, and fully develop the hybrid market.

at this year's chengdu auto show, jetour's large family seven-seater hybrid suv, shanhai l7, officially opened for pre-sale. it is equipped with chery kunpeng 1.5td+2dht power combination with a comprehensive range of 1,300km and a pure electric range of 120km. it focuses on the vip space experience of "double one meter" for the second row of head and legs, and is also equipped with parking air conditioning, heating and cooling refrigerator, 220v and 6.6kw internal and external discharge, etc., in order to provide users with a more comfortable and more possible family travel experience.

there is also a shanhai t1 for young consumers with personality. it is positioned as a "road travel off-road suv" and is a square box with enough personality. it is an all-round model with a delicate appearance. it can run purely on electricity and can be used for urban transportation. at the same time, the 200mm ground clearance and 600mm wading depth can also meet the needs of mild off-road. as a hybrid car, it also has a range of 1,400km. if it starts from chengdu, the range of full fuel and full battery covers almost half of china. it also has trailer qualifications and can tow motorcycles, rvs, etc.

from the product layout, it can be seen that jetour is very clear about the current consumer demand for hybrid products. the label of "travel hybrid off-road" is one of the few accurate positionings in the current market. because of the accurate foresight of the market and the perfect product layout, it is no exaggeration to say that jetour is currently a leader in this market segment.

shanhai's l series and t series are two completely different styles. the l series is more home-oriented, while the t series can provide a wilder and more possible lifestyle. after fully understanding user needs, jetour uses the label of "travel hybrid off-road" to bring users a full-scenario car experience. today, jetour has a scale of millions. i believe that with the arrival of more products, jetour will be able to achieve higher brand value.

in just a few years, jetour has achieved quite good results. the lifestyle represented by "travel" has gradually been accepted and recognized by more consumers. today's cars are not only a means of transportation, but also a mobile home and a second space. jetour has won the recognition of users from products to ecological construction, which is the fundamental reason behind jetour's speed.