xu lei of xiaohongshu: facing new challenges in platform governance and going all out to be a good "gatekeeper"
2024-09-01
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on august 28, xu lei, vice president of xiaohongshu, said at the 2024 china internet civilization conference on minors protection forum that xiaohongshu has always attached great importance to the content security management of the platform. as the "gatekeeper" of the network ecology, the platform needs to actively guard the first pass of network governance and face the real problems and new challenges in governance. "'gatekeeping' means eliminating risks from massive content, which requires patience and perseverance. xiaohongshu will do its best to be a good gatekeeper.
the platform continues to invest, with half of the manpower engaged in governance work
xu lei shared his views on platform governance with the topic of "go all out to be a "gatekeeper" and create a healthy and civilized life encyclopedia". he introduced that xiaohongshu has grown into a "life encyclopedia for 300 million people", the community content is more diverse, and governance work has become increasingly complex. to this end, xiaohongshu is continuously improving the "comprehensive platform governance system" and continuously improving systematic governance capabilities including technology, products, strategies, and audits.
xu lei introduced that in recent years, xiaohongshu has continued to increase its investment in governance and improve its governance infrastructure. currently, nearly half of the platform's workforce is engaged in governance-related work, with the community content review team alone having more than 4,000 people.
focus on key groups, set up "special people and special posts" to follow up on the protection of minors
"to actively serve as the 'gatekeeper' of the online ecology, we must face up to real problems and new challenges in governance, especially focusing on key issues of key groups." xu lei introduced that "protection of minors" is the top priority of xiaohongshu platform governance.
in 2022, xiaohongshu established a special team for "protecting minors", with dedicated personnel to follow up and continuously sort out and investigate risks related to minors. this summer, xiaohongshu focused on controlling five types of risks involving minors, including pornographic and vulgar risks for minors such as nai la feng, as well as bottom-line safety issues such as child abuse and illegal adoption. risks such as cult comics that spread bad values and orientations are also the focus of the platform.
"life strategies" are the characteristic of xiaohongshu's users, and are also the focus of xiaohongshu's platform governance. xu lei introduced that this year the platform has systematically investigated and regulated "inappropriate strategies" involving minors writing homework for others, buying and selling game accounts, and playing games for others.
up to now, the special task force on the protection of minors has deployed more than 700 sets of keywords, handled nearly 50,000 notes, and received more than 10,000 comments.
continue to strengthen infrastructure and tackle complex governance problems from multiple dimensions
in xu lei's view, to solve the "new problems", it is necessary to continue to strengthen infrastructure construction and enhance the ability to protect users. in 2019, xiaohongshu took the initiative to develop and launch a youth mode, and has gradually established mechanisms such as identity authentication, exclusive content pool, blocking social risks, and preventing internet addiction.
in recent years, the problem of "cyberbullying" has become increasingly prominent, especially cyberbullying incidents involving minors, which often make the parties feel helpless and fearful, causing adverse effects and harm. xiaohongshu launched the "little red shield" anti-cyberbullying tool in june 2023 to provide users, especially minors, with more comprehensive protection capabilities.
"in real life, minors face a variety of social problems and challenges, which requires platforms to provide them with protection from a broader perspective and more diverse dimensions." faced with complex governance issues, xu lei said that xiaohongshu currently has several special governance teams such as anti-fraud, anti-cyberbullying, and safe travel. they all have exclusive protection measures and strategies for minors, forming a joint force to tackle difficult problems.
in addition, at the internet integrity forum of the 2024 china internet civilization conference held on august 29, xiaohongshu's systematic prevention and control work against content that disrupts public order, such as checking in at inappropriate locations, was selected as the "2023 internet platform enterprise social responsibility selected case."
