news

all roewe d family products debut at chengdu auto show, i5 starts at rmb 39,800 after subsidies

2024-08-31

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

on august 30, saic roewe brought all its d family products, including roewe d7 dmh, roewe d7 ev and roewe d5x dmh, to the chengdu auto show, with the super anxin commitment and the dmh super hybrid system empowering. at the same time, star models such as roewe rx5 plus, i5 and imax8 also made their debut. the grand appearance of the roewe product family not only fulfilled roewe's commitment to deepening its technology and promoting innovation in user experience, but also demonstrated that roewe's new energy is heading towards a new journey.

at this chengdu auto show, saic roewe brought exclusive subsidy policies to customers in sichuan and chongqing, bringing more rewards to consumers with more competitive prices and better experience. with the dual superposition of national subsidies and factory subsidies, the replacement subsidies for roewe d7 dmh, roewe d7 ev, roewe rx5, and roewe imax8 are as high as 50,000 yuan; the replacement subsidies for roewe d5x dmh and roewe i5 are also as high as 40,000 yuan. after the subsidy, the full price of roewe i5 starts at only 39,800 yuan.

world-class dmh super hybrid technology leads the class

in the face of a huge market and fierce market competition, china's hybrid technology has achieved a leap from following to leading, and has begun to "feed back" to the world. at present, saic's core technology has reached the international advanced level, and has achieved reverse output of major core technologies including vehicle platforms, which has also allowed the world to see the strength of chinese auto brands in the new energy era.

using technology to drive product change, dmh super hybrid technology has been first installed on the "long-range super hybrid cloud-sense car" roewe d7 dmh and the "long-range new mainstream hybrid suv" roewe d5x dmh, showing its strength beyond its peers in terms of energy efficiency, nvh, driving experience, etc. in 2023, roewe d7 dmh won the "china heart" top ten engines and hybrid systems honor. in addition, in the "extreme hot marathon-2000km plug-in hybrid endurance challenge" event in june, these two dual-car combinations equipped with the dmh super hybrid system took the first place with a total endurance of 3908km. among them, roewe d7 dmh refreshed the record of independent brand b-class cars with an extreme endurance of 2160km, and the measured comprehensive fuel consumption per 100 kilometers was only 2.7l, showing the real strength of the hybrid of china's independent brand national team.

the measured results have repeatedly refreshed the endurance and fuel consumption charts, which is supported by the systematic support of a number of unique technologies. based on the fifth-generation dmh super hybrid technology that has been continuously evolving with the national science and technology progress award, it has many world-leading technologies such as the industry's first powertrain brain picu, engine + p1 motor coaxial structure, etc. it has achieved a software algorithm as the core, matching special hardware such as hybrid-specific high-efficiency engines, gearboxes, and long-range batteries, achieving both soft and hard, super fusion, and achieving the strongest performance and optimal indicators. in addition, dmh super hybrid technology has three major technical characteristics: modularization, integration, and exclusivity. through a set of systems to match different hybrid routes such as phev/erev/hev, it can cover the driving needs and fuel consumption regulations of different users around the world.

in fact, as early as 2010, saic proactively laid out the plug-in hybrid technology field. in the past ten years, saic has accumulated a lot of experience and made steady progress. it has invested 150 billion yuan in total, obtained more than 26,000 technical patents, and "seven major technical bases" covering three vehicle platforms and four key systems. moreover, with the "key technology and industrialization of low-energy plug-in hybrid passenger vehicles" project and saic magic cube battery, it has won the second prize of the national science and technology progress award twice. with its strong technical reserves, saic has built a solid hybrid technology system.

the greatest advantage of any technology with long-term value is that it can withstand precipitation and carry periodic iterations. in the future, dmh super hybrid technology will continue to evolve: on the engine energy side, roewe insists on understanding the engine better to do a better job of hybridization. the thermal efficiency of the hybrid-specific engine under the dmh super hybrid system has exceeded 46.3%, and it will pass the national 14th five-year plan certification project. roewe is also the first domestic automaker to meet the euro 7 emission standards. in addition, at the auto show, in the live disassembly of the dmh super hybrid system, roewe debuted the future forward-looking technology "compound planetary gear". this technology integrates the exquisite design of the planetary gear system and the clutch system, which can achieve smooth shifting of three gears. while improving the driving experience, it also greatly improves energy utilization efficiency and brings a quieter and more comfortable driving environment. based on the continuously evolving dmh super hybrid technology, roewe will achieve lower fuel consumption, strive to break 2 into 1, and lead china's super hybrid into the era of fuel consumption 1.

"super anxin commitment" brings value to users

entering the "second half" of the new energy vehicle industry, competition among automakers has shifted from a simple "price war" to a multi-dimensional "value war." with quality as the foundation and technology as the wing, saic roewe has begun to make efforts to increase service and guarantee, and truly increase value for users.

based on the dmh super hybrid technology that leads the entire hybrid technology industry, the quality car manufacturing strength of the large manufacturer system, and the outstanding performance of 300,000 vehicles equipped with saic magic cube batteries delivered worldwide and setting a record of zero spontaneous combustion, saic roewe broke the industry convention and took the lead in launching the "super safe chip commitment". with industry-leading service guarantee terms, it provides users with a safe car experience throughout the life cycle, setting a new benchmark in the industry.

the "super anxin commitment" offers a "zero spontaneous combustion guarantee" of "one burn, one compensation" within 20 working days, as well as a "three-electric lifetime warranty" with no mileage limit and not limited to the first owner. the promised warranty parts include the high-voltage battery pack, drive motor, drive motor control module, and covers the powertrain integrated control module of hybrid models, etc.

this policy breaks the industry's restrictions on the mileage and service life of the three electric vehicles, and provides comprehensive protection for the entire life cycle of non-operating vehicles. after the launch of the super anxin commitment, the value retention rate of roewe's related products increased by 5%, that is, a used car worth about 100,000 yuan can be sold for 5,000 yuan more.

technology empowers, services escort. relying on saic motor's strong technical strength, large-scale quality and the industry's first "super safe chip commitment" service guarantee, roewe is committed to providing consumers with world-class products that are safe to buy and use and have more "long-term value". it is worth mentioning that currently, for every 10 cars exported to europe, 7 are from saic passenger vehicles, which once again confirms saic passenger vehicles' world-class quality and global strength.

roewe adheres to long-termism, relies on core technology and user needs, and goes all out to promote the brand's new energy transformation and actively respond to the internal competition in the new energy market. at the auto show, yu jingmin, executive vice general manager of the passenger vehicle branch of saic motor corporation limited, said: "roewe will make good plans for the 'short, medium and long term', taking into account all current and long-term relationships. at present, we need to polish the technology brand label, return marketing to its essence, focus on user needs, and get closer to users, media and dealers."