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10,000 units sold in 52 minutes! the brand you "ridiculed" before has completely turned around

2024-08-29

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on august 27, the highly anticipated xiaopeng mona m03 was officially launched, with a price range of 119,800-155,800 yuan. unlike the previous launch of a wide range of models, xiaopeng only launched 3 configuration models for mona m03 this time, providing 2 power and 3 ranges, which makes the choice much simpler for users. that being said, let's take a look today and see how to choose this product that xiaopeng claims to have spent 4 billion yuan and "honed its sword for 4 years".

what are the options?

first of all, in terms of vehicle models, there are three configurations to choose from: 515 long range, 620 ultra-long range, and 580 ultra-long range max. the first two will start delivery in september, while the top-of-the-line max version will start delivery after the spring festival in 2025.

secondly, the official provides a lot of options for the exterior and interior color matching, as well as other visible parts. for example, the new car offers 5 car colors: starry blue, starry blue, dark night black, nebula white, and starry gray, as well as 3 interior colors: noon blue, nightfall gray, and morning mist gray. at the same time, 18-inch and 19-inch wheels are also available, but according to the official website data, after the optional 19-inch wheels are installed, the pure electric range will be reduced accordingly, and the optional price is 4,000 yuan.

in addition, the new car is not equipped with an instrument panel in its interior, so if users want an lcd instrument, they can also choose it in xiaopeng's official mall for 599 yuan, or redeem it with 5990 points.

in terms of power, the official offers two types of motors, 140kw and 160kw, equipped with 51.8kwh and 62.6kwh battery packs, and cltc pure electric ranges of 515km, 620km and 580km. among them, only the entry-level model is equipped with a 140kw motor and a 51.8kwh battery pack, while the other two models are equipped with higher-power motors and larger-capacity batteries.

as for how to choose, it is actually very simple. if 80%-90% of users use the car for urban commuting, i believe the 515km range of the entry-level version can meet their needs. however, if users need to travel longer distances and have a more generous budget, the 620km range version is the better choice.

what comes standard?

in many car companies, entry-level models are often just for entry-level use, and their configurations are relatively simple. but in the m03, we can see that the new car has shown its sincerity.

in terms of configuration, the entry-level model is equipped with 7 cameras, 18-inch wheels, automatic led headlights, electric induction hatchback tailgate, panoramic sunroof, 360-degree panoramic image, active air intake grille, one-touch lifting of all car windows, electric folding/reverse flipping/memory of rearview mirrors. it also has keyless entry, 15.6-inch central control, leather seats, automatic dual-zone air conditioning, electric adjustment of front seats, 45w mobile phone wireless charging, voice recognition, xpeng surround sound, acc adaptive cruise control, lcc lane centering assist, apa super intelligent assisted parking, l2-level xpilot driving assistance functions, etc.

for a car that costs less than 120,000 yuan, i don't think there is much to complain about with such configuration. you can't go wrong even if you buy this configuration with your eyes closed.

what about other configurations?

after looking at the standard configuration of the entry-level version, let's take a look at the configuration performance of other models. the price of the mid-range 620 long-range version is 129,800 yuan, which is 10,000 yuan more expensive than the former.

however, in terms of configuration, you can get a 62.2kwh battery and a 160kw motor. the cltc range is increased from 515km to 620km, an increase of 105km. you can also get front seat heating/ventilation and 256-color interior ambient lighting.

it can be said that the 10,000 yuan was used to upgrade the power system, but such a price in exchange for a 105km increase in range, as well as seat ventilation and other comfort-enhancing configurations, is really a good deal in my opinion. on the one hand, it can completely eliminate the range anxiety problem, and on the other hand, it can bring you a more comfortable driving experience. as long as the budget is not particularly tight, why not do such an upgrade?

let’s take a look at the top-of-the-line 580 ultra-long-range max model, which is priced at 155,800 yuan, an increase of 26,000 yuan from the previous one.

on this model, you can get xiaopeng's excellent xngp driving assistance system. although the system adopts a pure visual solution, thanks to the support of 2 nvidia drive orin chips and 11 binocular cameras, it can achieve automatic driving assistance on highways and in urban areas. it can recognize traffic road signs, automatically enter and exit ramps, remote parking, etc., and has huge upgrades in the hardware and software of intelligent driving.

in addition, it adopts xiaopeng's new high-end intelligent driving solution, and is the only product under 200,000 yuan with high-end intelligent driving capabilities. the m03 max has all the functions that xiaopeng's max-specification models currently have. at the same time, it is not limited to cities, sections of roads, or road conditions, and can be used across the country.

but at the same time, the cltc range of the car has also been adjusted from 620km to 580km. relatively speaking, this configuration is like spending 26,000 to buy intelligent driving. as for whether it is worth it, it depends on how high your demand is in this regard. if you use it only once a month or so, i suggest you consider it carefully.

the first recommendation is to buy the middle-end, the second recommendation is to buy the entry-level

in summary, the mid-range 620 long-range version is the configuration i personally recommend buying. first of all, in addition to a series of rich standard configurations, the most important thing is that you can have better power and range, which can greatly improve your daily car experience and will not bring you regrets.

especially when used for travel, the 620km range will make you more relaxed than others, and the most important thing is that at a price of less than 130,000 yuan, it is really quite competitive whether in the field of fuel vehicles or electric vehicles.

the second is the entry-level model. although the battery life will be reduced, the actual configuration is not much different. if you only use it for commuting, or if you have the conditions to install a charging station at home, the battery life of 515km can already meet most usage scenarios. combined with the price of 119,800 yuan, what else do you really need a bicycle for?

editor says:to be honest, i didn't expect xiaopeng to be so competitive now. with a price of less than 120,000 yuan, it can have such product strength, which really surpasses most models of the same price. because of this, xiaopeng mona m03 received more than 10,000 orders in less than an hour after it was launched on the market. it can be seen that the car is extremely aggressive and has the momentum to become the new king of the 100,000-150,000 yuan class. of course, whether the new car can achieve this goal, i believe the answer will be revealed soon, and will you choose this model, and which configuration will you choose?