can the byd z9gt reshape the rules of the luxury car market?
2024-08-29
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zhao changjiang, chief co-creation officer of byd auto, said that with the release of byd's new exclusive technology "yisanfang" and the start of pre-sale of byd z9gt, the byd brand will become the "culmination of byd's technology" and the pioneer of gt cars in the new energy era.
from amg to mercedes-benz, to m series to bmw, and then to quattro to audi, in the era of fuel vehicles, when people mention luxury car brands such as bba, they always think of a well-known technology or brand label, which vividly explains their technological advancement and high-end brand. in the era of the rise of smart electric vehicles, can chinese brands that aim to break through replicate such successful experiences and even reshape the rules of the game in the luxury car market?
on august 20, with the release of denza's new exclusive technology "yisanfang" and the pre-sale of denza z9gt, byd denza, on behalf of chinese brands, handed in its own answer to this question: if chinese new energy vehicles want to build a luxury car brand, they cannot simply copy bba, nor can they become a "castle in the air" with a high price but no good experience.
"denza is actually the first luxury brand in china's automotive history that focuses on new energy." at the 2024 denza automotive technology day titled "e3 yi sanfang, fully intelligent electricity", wang chuanfu, chairman and president of byd group, stated that denza auto is a new smart and safe luxury car brand jointly created by byd and mercedes-benz. the two parties have joined forces and complemented each other's strengths, becoming a good story in the history of the world's automotive industry.
wang chuanfu said that denza has now become a representative of chinese luxury brands and continues to lead the chinese new energy luxury market. as the world's first vehicle intelligent control technology platform, yisanfang will redefine the benchmark of new energy luxury technology with new intelligent and electric fusion technology.
"i believe that with the support of yi sanfang, the byd z9gt will bring users a unique new intelligent driving experience." he said with a firm tone that driving a chinese luxury car is both fun and prestigious, "i believe that chinese luxury car brands will set off the next wave of global new energy vehicle transformation."
at this press conference, byd officially released the easy3p platform and installed it on the byd z9gt for the first time in the world. it is understood that the byd z9gt and byd z9 dual flagships have started pre-sale, with the pre-sale price ranging from 339,800 yuan to 419,800 yuan.
it is worth mentioning that yisanfang is not only the world's first vehicle intelligent control technology platform that realizes the integrated control of three-motor independent drive and rear-wheel dual-motor independent steering technology, but also fully integrates byd's fifth-generation dm technology, e-platform 3.0 evo and other technical advantages to create a first-class dual platform for plug-in hybrid and pure electric vehicles.
at the press conference, the new car powered by the easy three-way platform showed off a number of world-first features. from extreme steering to compass u-turns, from easy three-way parking to low-adhesion road stabilization system and intelligent crab mode, based on core technologies such as three-motor independent drive, rear-wheel dual-motor independent steering, and vmc vehicle motion control, the denza z9gt demonstrated outstanding vehicle flexibility, making driving safer and smarter for users.
in recent years, based on the "entire vehicle intelligence" strategy, byd has continued to increase its investment in the field of intelligent driving. statistics show that whether it is the perception laboratory, the end-to-end large model team, or the ai supercomputing center, its team size and r&d capabilities are firmly in the first echelon in the world. as of july, byd's l2-level intelligent driving has been installed in more than 3.5 million vehicles, and intelligent driving has been rapidly iterated, getting better and better. today, the denza z9gt has become the first model of byd group equipped with bas 3.0+, dedicated to bringing users a safe and comfortable intelligent driving experience.
"in order to bring an excellent experience to more users, byd has carried out comprehensive innovation from the underlying architecture, found the optimal solution for the three-motor power solution, and tailored an exclusive technology platform for the denza - yi sanfang." the relevant person in charge of the company introduced that with the coordination of the three motors, the denza z9gt can release nearly 1,000 horsepower at most, surpassing the 12-cylinder engine of traditional luxury cars in the million-level, and the acceleration from 0 to 100 km/h reaches 3 seconds.
in addition, the byd z9gt also has excellent high-speed flexibility, with a moose test score of 93.6km/h; with a body length of 5.2 meters, the turning radius of the car is only 4.62 meters, and it is more flexible than many a0-class cars in turning; in terms of safety, the byd z9gt can maintain three-wheel driving without deviation even if it encounters a tire blowout accident while driving at a high speed of 140km/h.
"denza will be the pioneer of gt cars in the new energy era. it will lead the world and go beyond what others can do." as zhao changjiang, chief co-creation officer of denza automobile, said at the press conference, the denza z9gt is the first in the world to be equipped with the yisanfang platform, which not only means that the car has mastered its "unique skills", but also indicates that denza will lead luxury car brands into the new energy era.
he told reporters that as a luxury brand in the new energy era, byd group's yi sanfang, yunnian and "eye of god" and other full-stack self-developed intelligent electric fusion technologies have been integrated to form byd's exclusive intelligent electric fusion architecture, becoming the carrier of the concept of "whole vehicle intelligence".
as zhao changjiang said, with the official release of the yi sanfang vehicle intelligent control technology platform and the debut of other "black technologies" on the byd z9gt and byd z9, the integration and innovation of cutting-edge technologies in smart electric vehicles is expected to reach a new high again, and chinese brands will be able to show the world their strength to shake up the luxury car market.
china youth daily and china youth network reporter zhang zhenqi source: china youth daily
source: beijing youth daily
