"enjoy the coolness and joy in shenyang in summer" "rv camping" is a way to create a new world of cultural tourism
2024-08-29
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the scenery is right outside when you open the car door, you can camp, barbecue, and have a party when you get out of the car, and you can take a shower, sleep, or even cook when you get back in... the reporter visited the market on august 28 and learned that during the upcoming mid-autumn festival and national day holidays, rv bookings in shenyang have increased significantly year-on-year. as an advanced version of self-driving tours, "rv + camping" has become a new holiday pursuit for young people.
the state council recently issued the "opinions on promoting the high-quality development of service consumption", which clearly stated "promoting the integrated development of commerce, travel, culture, sports and health, improving the experience and interactivity of projects, launching various types of special tourism products, and encouraging the development of new business formats such as cruise ships, yachts, rv camping, and low-altitude flights." this has also brought new ideas and opened up new landscapes to the cultural and tourism consumption market.
during the mid-autumn festival and national day holidays, it is very likely that rv rentals in shenyang will be hard to come by.
new way: traveling in an rv
at a large rv camping site on nandi west road in heping district, there are 30 to 40 rvs parked, many of which are being charged. mr. zhou, who drove an rv from tianjin to shenyang for tourism, was very satisfied with the environment of the shenyang rv camping site. the supporting facilities are very good, and it is close to the hunhe river, with a beautiful environment. there are residential areas nearby, and it is convenient for eating and drinking.
as mass tourism enters a new stage of comprehensive development, rvs are entering the daily travel life of citizens. at a rv brand sales store not far away, the reporter happened to catch a rv being delivered. the buyer said that after completing the delivery procedures, he would put the car in the store for a simple "decoration" and planned to take his family to explore "poetry and distant places" during the national day holiday.
the reporter learned during the interview that the most popular rv on the market is the self-propelled c-type rv. the actual market price of a c-type rv that meets the national vi emission standards and has a displacement of 3.0t is around 300,000 yuan. however, compared to buying an rv, renting an rv is more economical.
according to a staff member of a rv camp on changbai island, the camp provides rv camp services for rvers who travel to shenyang, and also provides rv rental services. although it is the tail end of the summer vacation, the rv rental market is still very prosperous. the 5-6 seat c-type rv in the camp is currently rented out at 600 yuan a day. during the upcoming mid-autumn festival and national day holidays, not only will the price rise, but it is also very likely that "it will be difficult to find a car". manager gao of rv life home shenyang store also confirmed the hot rental market. taking the upcoming mid-autumn festival and national day holidays as an example, the number of rv reservations in shenyang this year is much higher than the same period last year.
new experience: dock and play anytime
"compared to ordinary self-driving tours, rvs have more room for activities and a better experience. for example, you can walk around, there is a toilet, you can lie down, and you can watch tv." xiao cai, who was born after 1995, enumerated the benefits of rv travel. more importantly, you can stop at any time when you encounter beautiful scenery on the road, sit under the awning to play games, chat, and drink coffee together. she often rents rvs with her friends to travel, going to benxi nearby and to the prairie farther away. manager gao told reporters that with the popularity of rv leisure and outdoor travel on new media platforms, the number of users born after 1990 and 2000 has increased rapidly, and they have become the new main force in renting rvs for self-driving.
the reporter visited several rv rental stores in shenyang and learned that there are currently three main types of rv tourism products. one is rv free travel. as long as you have a driver's license, you can rent an rv and go wherever you want. the second is self-driving tour with a group. tourists drive the rv themselves and follow the pilot car to go out for fun. the third is a private tour. the travel agency sends a driver who also serves as a housekeeper to drive the guests, and the tourists sit in the rv to play.
relatively speaking, the first and second methods are more popular among shenyang citizens. in particular, rv free travel is more popular among parent-child families. according to ctrip data, 65% of users who choose rv travel are parent-child families, and the post-80s are the main group of rv travel, accounting for 57%; the proportion of new rv tourists this summer is as high as 49%. ms. liu, who rented an rv to travel in hebei during the summer, told reporters that because her children are relatively young, the rv is more comfortable, and they can sleep when they want to sleep and move when they want to move, avoiding the rush of the check-in tour.
new scenery: rv campsites integrated into tourism resources
rv travel is an important part of new tourism consumption, which can stimulate consumption and drive tourism. the reporter learned during the interview that there are many rv camping sites in shenyang. these professional camping sites provide water and electricity facilities and charge appropriate fees. some also sell some semi-finished vegetables, wine and beverages.
in addition, some camps are connected to surrounding tourist resources to provide a variety of activities, allowing tourists to have more fun during their trip. for example, a camp in lixiang street, hunnan district, has not only special roasted whole lamb and other delicacies, but also supporting leisure and entertainment content such as fishing, bonfires, and pet parks; a camp in sujiatun offers different flower fields in different seasons, as well as corn mazes, fireworks shows, etc.
with beautiful scenery, complete supporting facilities and rich activities, the scale of rv camping sites in shenyang is constantly growing. industry insiders admit that the release of the "opinions on promoting high-quality development of service consumption" has brought greater development space to the rv camping market. it is expected that all parties can plan ahead to pave the way for rv camping, a new consumption format, and create more new scenes of cultural and tourism integration in shenyang.
liu yang, senior reporter of shenyang daily and shenyang daily all media
photographer li hao
editor: li dan
