50th session · 50 people interview｜mu yancun: join hands with qilu international auto show to learn about the changes and future of the automobile market
2024-08-29
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
editor’s note:
from his first encounter with the qilu international auto show in 2008 to leading multiple brands to participate today, as a loyal partner of the qilu international auto show, the story of mou yancun, vice chairman of shandong dayou group, is not only a review of his personal career, but also a vivid portrayal of the qilu international auto show's years of ups and downs and continuous growth. from the initial "big market" to the current well-known auto event in shandong province and even the whole country, the qilu international auto show has witnessed the changes in the auto industry and has also led the innovation of shandong consumers' car purchasing concepts. looking to the future, mou yancun is full of confidence and expectations for the qilu international auto show. he believes that the qilu international auto show will continue to maintain its leading position in the industry and become an important force in leading the development of shandong's auto industry.
mou yancun, vice chairman of shandong dayou group
work together and grow together
auto shows create trends with creativity
as early as 1999, when mou yancun was still studying abroad, dayou group had already appeared together at the first qilu auto show and promoted the dongfeng fengshen model on site. at the end of 2007, mou yancun officially joined the marketing department of dayou group and participated in the 2008 spring qilu auto show, which was also mou yancun's "first acquaintance" with the qilu international auto show. since then, he has been with the qilu international auto show until now, and has never missed a single one.
"what i remember most vividly is that the 2008 spring qilu auto show was held at the shungeng convention and exhibition center. it was already quite large at that time, with the number of exhibitors, the scale of the exhibition equipment, and the types of exhibited models all becoming mature," recalled mou yancun.
talking about participating in the qilu auto show for many years, what impressed mou yancun the most was the marketing creativity that was constantly evolving and iteratively upgraded at the auto show. "every year, we would make some new attempts and add some interesting ideas. for example, we set up air balloons at the first auto show, which was already a very trendy thing at the time. later, we gradually added large screens, display boards, display racks and other exhibition equipment. i remember one year, we set up a photo wall on site and posted the orders of every customer who ordered a car. as a result, by saturday afternoon, the huge photo wall was already densely posted. later, customers who ordered cars could only post on the back. this is enough to show where to buy the car. the traffic and sales brought by the auto show are hot." mou yancun shared, "not only that, at every auto show, major oems and dealers are working hard to bring the most cutting-edge and innovative things in the industry to the qilu auto show, such as popcorn machines, coke machines, and later robots, claw machines, coin machines and other interactive equipment. at every auto show, there will be new marketing ideas that open my eyes."
rapid changes in automobile consumption
dayou group is riding a favorable wind
for many years, the qilu auto show has been known as the "barometer of the shandong auto market", which mou yancun agrees with. "the qilu auto show, a microcosm of the industry, can help us auto people more clearly capture the development trends of the industry." mou yancun said that consumers' car-buying concepts have changed significantly in the past 20 years. "when the older generation bought a car, they often paid more attention to factors such as the brand, safety and the 'three major components' of the vehicle, while today's young consumers are more inclined to pursue personalization and intelligence."
"consumers of this era may be attracted by the vehicle's exterior design, and will also pay attention to the richness of the vehicle's interior configuration, such as whether it is equipped with a refrigerator, color tv, 'big sofa' and other facilities that improve the quality of life. what is particularly important is that intelligence has become a hot trend in car purchases. it has not only changed the way of driving, but also led a new trend in the development of electric vehicles. many young car buyers may no longer be overly concerned with traditional vehicle data, but are more concerned with cutting-edge technologies such as the vehicle's intelligent interconnection, automatic driving assistance systems, etc." said mou yancun.
with the change of consumption habits, dayou group is also actively adjusting its own positioning and development direction. according to mou yancun, dayou group has been ranked among the top 100 auto dealers in china for eight consecutive years. it has a wide network of authorized 4s dealers in shandong province, covering jinan, qingdao, tai'an, zibo and other economically rapidly developing regions and cities, operating luxury and mid-to-high-end brands such as wenjie, bmw, bmw motorcycle, gac toyota, dongfeng honda, dongfeng nissan, etc., and has 14 authorized standard 4s stores and many authorized city showrooms.
in july 2024, one of the typical transformational actions of dayou group, aito authorized user center jinan jingshi east road, was grandly opened. "our group started out as a nissan company, but based on the changing trends of fuel vehicles and new energy vehicles, we actively adjusted the strategic direction of the group's brand this year. in the future, we will continue to make efforts in the new energy field while retaining the original fuel vehicle business," said mou yancun.
qilu auto show is irreplaceable
we are willing to work with the auto show to create a better future
there are some opinions online that online platforms will gradually replace offline platforms. in response to this view, mou yancun expressed his own views: "buying a car, a major purchase, is completely different from buying a mobile phone or daily necessities. although it is convenient to compare models, brands and various parameters online, offline auto shows are particularly important when it comes to making a real decision. the qilu auto show provides such a platform for consumers and exhibitors, allowing ordinary people to personally walk into the exhibition hall, compare the actual cars one by one, feel the real cockpit, and experience the vehicle performance, rather than just the virtual images on the screen."
"an auto show can bring together local car brands together, which is not only a valuable opportunity for car buyers to save time costs, but also allows them to comprehensively compare the strength, reputation and preferential offers of various dealers on the spot. therefore, offline auto shows, with their unique advantages, have become an indispensable part of car buyers. they not only facilitate the car-buying process for consumers, but also provide them with more diverse choices and more comprehensive after-sales guarantees. this is the significance of the long-term existence of auto shows." mou yancun analyzed.
to date, dayou group has been with the qilu international auto show for 26 years and has gone through 50 glorious years. mou yancun believes that from the initial spark, it has gradually evolved into a well-known auto show that illuminates the automotive industry. the qilu international auto show is not only a grand event in the automotive industry, but also a bridge for communication between consumers and manufacturers. the qilu international auto show has not only become an important event in shandong province, but also an annual feast deeply imprinted in the hearts of every car enthusiast and the public.
"at the upcoming qilu international auto show, i hope we can fight side by side, work together, keep working hard, write our own chapter together, and create a more glorious tomorrow!" at the end of the interview, mou yancun also sent his sincere blessings to the qilu international auto show.
(massive news·qilu one point liu qingyi zhang xuelu qingsong)
news clue reporting channel: download the "qilu yidian" app from the application market, or search for the wechat mini program "qilu yidian". 800 reporters across the province are waiting for you to report online!
