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Cybertruck suddenly appeared in China! Industry insiders: Parallel import price may exceed 2.5 million yuan

2024-08-18

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According to Jimu News on August 17, recently, an account on a social platform posted a message saying that a green-licensed Tesla Cybertruck appeared on the streets of Tianjin, sparking heated discussions. Some people said it was handsome, some thought it was ugly, and some thought the design was too advanced.

Some netizens said that the car may have been purchased through parallel import channels. On August 17, the reporter consulted Tesla China and the company engaged in parallel import business as a consumer to understand the matter.



Image source: Jimu News

Public information shows that the Chinese name of Tesla Cybertruck is Tesla Cyber ​​Off-Road Touring Vehicle, also known as Tesla Pickup. According to reports, in January this year, the model started a tour in cities such as Shanghai, Xi'an, and Hangzhou.

It is reported that Cybertruck is made of stainless steel throughout.The car body uses straight lines, planes and other elements in a large area.The vehicle weighs more than 3 tons and uses an 800V high-voltage architecture to increase charging speed. It can be charged via Tesla Supercharger.Recharge to a range of 235 kilometers in 15 minutes.Since its official debut in November 2019, Tesla Cybertruck has attracted attention from all over the world. Its repeated difficulties in production in the following four years have further whetted the market's appetite.

There are significant differences between the domestic pickup truck market and the US market in terms of market positioning, usage scenarios, and policies and regulations. Musk once said that it is difficult for Cybertruck to be legally on the road in China. In June this year, Musk said at the Tesla shareholders' meeting that Tesla must produce a "special edition" Cybertruck model that meets Chinese and EU standards before it can be exported.


On August 17, a Tesla store staff member in Tianjin said that the store was temporarily unable to sell the car. The Tesla Cyber ​​​​off-road wagon that appeared on the streets of Tianjin may have entered the country through parallel import channels."This car is not sold officially by Tesla. It is more expensive to buy this car through parallel import, and the price is more than 2.5 million yuan."

A staff member at another Tesla store in Tianjin also said that the store is temporarily unable to book this car."The car that was seen on the streets of Tianjin was bought from abroad through parallel import channels and cost more than 2.6 million yuan."

A staff member at a Tesla delivery center in Northwest China said,At present, we have not received any notification from the company that this car can be delivered and put on the road in China.This car has been on tour in the country before, and some of the photos on the Internet may have been taken during the tour.


Related models (official website screenshot)

A customer service representative of Tesla China confirmed that Tesla China has not officially sold this car in China and has no delivery plan. It is not ruled out that some consumers have purchased this car through parallel import. If it can be registered and put on the road, it must be in accordance with the regulations of the relevant departments. The company has not received any relevant notification about this matter, and it is not convenient to verify the information that this car appeared on the streets of Tianjin. For the latest developments of this car, please pay attention to the official website information.

Another customer service representative of Tesla China also stated that Tesla China has not officially sold this car in the country yet, and there is no delivery plan at present. It is just on display for consumers to watch.

On the 17th, the reporter also consulted several companies engaged in parallel import business in Tianjin as a consumer. A staff member of one of the companies said that he saw this car arrive at Tianjin Port recently, "I saw it when I was unpacking it, but I was not allowed to take pictures." However, it will take some time to buy this car at Tianjin Port through a parallel import company. After the car arrives at the port, it must first undergo testing and 3C certification, and the price has not yet been announced. Regarding the online rumor that this car appeared on the streets of Tianjin, the staff member said he was not sure, "It may have been photographed during the vehicle testing."

At present, Tianjin Traffic Management, Tianjin Port and other departments have not disclosed relevant information on this matter.

Tesla previously planned to produce 200,000 Cybertrucks per year, but in October last year, Musk said that the order volume had reached 1 million. However, the high-priced version of Cybertruck has a lower range than originally predicted, and many customers prefer the cheaper version.

On August 13, CCTV Finance reported that according to foreign media reports, Tesla's website showed that Tesla has stopped accepting orders for the cheapest version of the electric pickup Cybertruck, priced at $61,000, while the $100,000 version of Cybertruck can be ordered immediately and delivered as early as this month. According to the Securities Times, industry analysts pointed out that this adjustment may indicate that the demand for Cybertruck is lower than expected.

It is worth noting that Tesla Cybertruck has previously been exposed to a large number of recalls. According to a report by Securities Times on August 13, on June 25 this year, the National Highway Traffic Safety Administration (NHTSA) of the United States disclosed a recall announcement that Tesla will recall some 2024 Cybertrucks, totaling 11,688 vehicles.

The reasons for the recall are:Excessive current can cause the front windshield wiper motor controller to malfunction, which can reduce visibility and increase the risk of a crash. Tesla's after-sales service department will replace the wiper motor free of charge.

In addition, Tesla will also recall 11,383 2024 Cybertrucks because the trunk lid sail-shaped trim may be improperly pasted and there is a risk of falling off. Tesla's after-sales service department will use adhesion promoters and pressure-sensitive tape when necessary, or replace the missing trim free of charge.

The massive recall on June 26 covers more than 70% of Tesla Cybertruck models produced, according to analyst Troy Teslike. Tesla has not yet disclosed how many Cybertrucks it has delivered to consumers in its quarterly delivery and production reports. The National Highway Traffic Safety Administration said Tesla has recalled its 2024 Cybertruck four times.

In the past two years, the trend of electrification has swept the pickup truck field, and major manufacturers have entered the electric pickup truck market. However, from an industrial perspective, the pickup truck market has long been regarded as a relatively "niche" market due to factors such as consumer habits.

Some analysts pointed out that in the future, with the continuous improvement of charging infrastructure, continuous breakthroughs in technological innovation, and the gradual popularization of new energy pickup truck culture, pickup truck users' acceptance of new energy vehicles is expected to further increase.

edit|Cheng Peng Du Bo

Proofreading|Zhao Qing

Cover image source: Screenshot from Jimu News

Daily Economic News is compiled from Jimu News (reporter: Shen Wai), Securities Times, China Business News, Cailianshe