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Lei Jun: If car company bosses all love and understand cars, China's auto industry will definitely get better and better

At 18:00 on August 17, Xiaomi unveiled its summer testing base for the first time. Lei Jun and Xiaomi Group President Lu Weibing inspected the results of this year's summer testing at the Xiaomi Summer Testing Base in Turpan and announced them to the market through live broadcast.

In this live broadcast, some latest data were disclosed, such as the current test mileage of Xiaomi cars has exceeded 7 million kilometers, spanning a temperature difference of more than 100 degrees; only two people in the entire Xiaomi executive team do not have racing licenses, etc. Some new strategic plans were also officially announced to the market. For example, Xiaomi cars are studying to enter the European market.

However, as of press time, Lei Jun did not respond to hot topics such as "When will Xiaomi release an SUV?" during the live broadcast.

There were some flaws during the live broadcast, such as mute, jamming, and microphone crashing. This was the first time that this happened during Lei Jun's live broadcast. The mute lasted for several minutes, the hissing electronic music lasted for more than 20 minutes, and the "Everyone Says" multiplier of "Mr. Lei, the microphone is crashing" instantly exceeded 1,000.

Due to many factors, the number of online viewers dropped from more than 100,000 to 50,000. This is a relatively low level among all the live broadcasts of Lei Jun. Some comments said, "It's hard to describe this live broadcast. Mr. Lei, are you OK?"

First unveiling of Xiaomi's summer testing base

In December 2022, Lei Jun went to Heihe to participate in the winter testing of the vehicle. In August 2023, he went to Turpan to participate in the summer testing of the vehicle. The theme of tonight's live broadcast is the Xiaomi Summer Testing Base.

Lei Jun said in the live broadcast that the altitude of Xiaomi's Turpan base is -120 meters, and joked that "coming here is the lowest point in life, and leaving is the highest point in life."

Why did you choose Turpan for summer testing? Lei Jun responded: At 6 pm in Turpan, the surface temperature was 70 degrees Celsius. Cars can also have accidents under extreme high temperature conditions, so extreme tests must be conducted in high temperature, high humidity, and high altitude places for summer testing.

"In addition to sun protection testing in Turpan, Xiaomi cars will also undergo humidity and heat testing in Hainan. Winter testing will be conducted in Heihe, and winter testing in Russia is not ruled out in the future," Lei Jun revealed.

Xiaomi Motors attaches great importance to testing. Lei Jun revealed in a live broadcast that before the official launch of the Xiaomi SU7, 70,000 charging piles were tested. The current test mileage has reached more than 7 million kilometers, spanning a temperature difference of more than 100 degrees.

Although Xiaomi SU 7 has been launched, there are still many tests to be done. "Only by continuous testing can the product be better," Lei Jun said.

What does the summer test measure? There are some details, such as how long it takes for the refrigerator in the Xiaomi car to cool down in high temperatures.

In addition to the common tests of automobile manufacturers, Xiaomi has also pioneered some unique methods of its own. For example, all executives personally participate in the testing. "Part of the reason is for experience, and the other half is to let Xiaomi employees see how much the executives value testing, and it is also an encouragement to engineers." Lei Jun said that if it can encourage teachers from automobile companies across the country to test, learn drifting, and learn racing licenses, it is a good thing and will make the Chinese automobile industry better.

Some time ago, Lei Jun released a video of himself drifting in his Xiaomi SU7 during his annual speech, which became the most popular material of the night. "The billionaire CEO tried hard to get a racing driver's license just to make me laugh." This became a joke for many fans who like Lei Jun, and since then, the number of Lei Jun's fans has increased even more dramatically.

In the live broadcast tonight, Lei Jun revealed that Xiaomi has more than 100 people who have obtained the "racing license", and there are many Formula One racers in the company. "Among the entire Xiaomi executive team, only two people do not have a racing license. One of them is today's live broadcast guest, Wang Xiaoyan, Vice President of Xiaomi Group and President of China."

Xiaomi Motors is studying entering Europe

Lei Jun and Lu Weibing started this live broadcast after returning from a business trip in Europe.

Many executives' schedules are kept confidential, but Lei Jun not only does not keep them confidential, but makes almost all of them public. Lei Jun said, "Every user has his or her own judgment, and I hope everyone can see more and understand more."

During this trip to Europe, Lei Jun, Lu Weibing and others visited BMW, Ferrari, Lamborghini, Leica, etc., to experience the century-old automotive culture and explore the possibility of further cooperation.

Lu Weibing said in the live broadcast that Europe is much slower than China in the process of new energy transformation. Xiaomi should have awe of the automobile market. Now Xiaomi mobile phones are well-known and well-reputed in Europe, and they are studying when Xiaomi cars will enter Europe.

Lu Weibing revealed, "I am considering whether we can bring Xiaomi cars to Europe so that everyone can experience them. Currently, European users are very impressed by the appearance and performance of Xiaomi cars. In the future, we want to make Xiaomi cars smarter so that Europe can experience them better."

Lei Jun's trip to Europe was also seen by the market as an "Olympic marketing". During the Olympics, every video Lei Jun released attracted hundreds of thousands or even millions of likes. He also directly made a sun-protective jacket worth about 100 yuan popular, and products such as watermelons and hot sauces worth 5 yuan were also hot sellers as long as they appeared in his videos.

Lei Jun is one of the few super-rich people with a huge fan base and a net worth of over 100 billion yuan. As of this live broadcast on August 17, Lei Jun had 28.82 million fans on Douyin. On August 7 this year, Lei Jun opened the window function, which was regarded by the industry as a sign of starting live streaming to sell goods.

Recently, a "Xiaomi Mi Band 9 Series Smart Bracelet" priced at 249 yuan was quietly launched in Lei Jun's personal Douyin window, and users can place orders directly through Douyin. Unlike Xiao Yangge who was working hard to promote the product, Lei Jun himself did not work hard on the live broadcast. However, Lei Jun's window soon became 0 items, and the products originally sold had been quietly offline. Whether this was a test by Lei Jun has sparked discussion among netizens.

There were some interesting comments in the live broadcast room.

For example, "Mr. Lei, the owners of Zeekr cars apologize to you." For another example, the comment section was constantly filled with questions such as "Jun, when will Xiaomi have an SUV?" and calls such as "Wait for the SUV", but as of press time, Lei Jun had not responded to these questions.