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Ping An Bank Visual China data map

On August 16, Ping An Bank's Secretary Zhou Qiang said at the bank's 2024 interim results conference that there was a lot of news about Ping An Bank in the first half of the year. The bank is also in a period of multi-pronged reform and transformation, so it is easier to become the focus of attention and public opinion is relatively frequent. Ping An Bank needs to constantly explain and reflect on what aspects need to be improved.

He said: "For the centralized management of Shanghai workplace, our original intention was not to lay off employees or reduce salaries. Due to historical reasons, some of our department heads and management teams are in Shenzhen, and some employees are in Shanghai, so there are problems in management, efficiency, communication, etc. So we are doing this to strengthen management, reduce risks, and improve efficiency."

Zhou Qiang said that Ping An Bank also provided a compensation plan that was as humane and within its capacity as possible, but there may still be insufficient explanation and communication, and insufficient external publicity, which easily aroused public opinion.

Recently, Ping An Bank notified relevant department employees of the head office in Shanghai to move back to the Shenzhen headquarters. On social media, some netizens called Ping An Bank's move a disguised layoff. At that time, Ping An Bank responded that the change of office space for some employees was to strengthen management, control risks, strengthen coordination, and improve efficiency.

Zhou Qiang pointed out that a public opinion event is like a cold. After experiencing it, you need to summarize and accumulate experience. Therefore, a cold should increase immunity, rather than hurting your vitality every time you get sick. The key in this regard is attitude, that is, you must face the voices of all sectors of the market sincerely and humbly from the heart, and at the same time, you must be more proactive, more systematic in responding to public opinion, rather than responding passively by treating the symptoms instead of the root cause.