news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

In the first half of this year, China's new energy vehicle sales reached 4.94 million units, just one step away from the 5 million mark. The results of Internet giants' entry into car manufacturing have finally been revealed, and Xiaomi Motors officially launched at the end of the first quarter. At the same time, Huawei further clarified its main strategy of "not manufacturing cars", vigorously promoted the "Hongmeng Intelligent Driving" brand, and put cars manufactured in cooperation with different car companies together for sale in its own stores. These changes have an important impact on the brand structure of the automobile market.

In order to better reflect the market's cutting-edge fluctuations, starting from 2024, China Business Network's "1 Power" New Energy Vehicle Brand Charm List will launch a quarterly list updated every three months based on the annual main list. The quarterly list will be calculated from the seven dimensions used in the annual list, selecting the four dimensions that best reflect the real-time changes of the brand, namely, communication influence, urban visibility, investment influence, and sales.

Here is a list of the most attractive new energy vehicle brands in the second quarter of this year:

The most eye-catching one on the list is Xiaomi, which is on the list for the first time. The online live broadcast of the Xiaomi SU7 launch conference on March 28 attracted more than 100 million viewers, and the number of new car orders was close to 90,000 one month after the launch. With such momentum, its communication influence is undoubtedly the first. In addition, the densely established stores in the core urban areas also ensure its visibility in the urban areas. Although its monthly sales are only around 10,000 vehicles due to production capacity constraints, and it has not invested a lot of money in advertising, its comprehensive score still ranks third among all brands.

Among the top ten brands, other major changes occurred mainly at the tail. Leapmotor and Geely Galaxy, which were originally ranked 8th and 10th, fell to 12th and 18th this time. This is largely because these two brands spent a lot of money on advertising last quarter, but significantly reduced related advertising in the second quarter. Correspondingly, Volvo, which has the most advertising this quarter, made the list for the first time, and Dongfeng Motor, which is second only to Volvo, rose to 11th place. Deep Blue, which performed well in all aspects, rose from 12th place last quarter to 10th place.

Affected by the continued sluggish sales, Xpeng's ranking in the second quarter fell significantly, from 11th place last quarter to 19th place this quarter. However, due to the introduction of a large number of dealer stores, its visibility in urban areas has improved.

Since Huawei sells its new brand Zhijie and existing Wenjie series models in "Hongmeng Zhixing" stores, Zhijie can also enjoy Huawei's powerful channel network. Its overall performance has also quickly risen to 14th place, second only to Xiaomi among the newly listed brands in the past year.

Another company worth noting is Wuling. SAIC-GM-Wuling, which ranked 15th in the previous season, seems to have only moved up one place this season, but its communication performance score has significantly improved, rising from 12th in the previous season to 6th this season. This is probably due to the good reputation of the brand's flagship model Wuling Hongguang MINIEV third-generation product after it was released at the end of last year. Benefiting from the good reputation, Wuling's new energy vehicle sales in May and June also increased significantly year-on-year, and the year-on-year increase in June even exceeded 60%.

Overall, the second quarter list shows that the top automakers are becoming more stable. Currently, the top ranking companies are basically giants with strong financial resources and have established relatively stable influence. However, how to maintain and expand this influence is always a challenge.

Partners List

China Automobile Dealers Association

First Financial New First-tier Cities Research Institute

Beijing Xinlian Financial Consulting Co., Ltd.

Shanghai iResearch Consulting Co., Ltd.