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I remember that in early 2024,a ToyotaIn the official sales data for 2023, FAW Toyota announced that its annual sales exceeded 800,000 vehicles, a year-on-year increase of 4.1%. It is the only car company among the mainstream Japanese joint venture car brands to achieve positive growth.

Indeed, judging from the overall performance of Japanese cars in 2023, sales in the domestic market have declined to a certain extent compared with previous years. The reason why FAW Toyota has become the only car company with positive sales growth among the mainstream Japanese joint venture car brands in 2023 is that in addition to its good sales performance in 2023, there is another more important factor, that is, FAW Toyota's sales in 2022 were indeed not ideal.

Taking GAC Toyota as an example, GAC Toyota's sales in 2022 were 971,000 vehicles, a year-on-year increase of 15.6%. FAW Toyota's sales in 2022 were less than 800,000 vehicles, a year-on-year decrease of 5.6%.

After entering 2024, facing the impact of the domestic new energy vehicle market, although FAW Toyota has also launched several new models, it is obvious that compared with domestic new energy vehicles of the same level, it does not have an advantage in product strength.

In order to increase sales, FAW Toyota can only reduce prices.Toyota CorollaThe selling price dropped to 79,800 yuan in one go.

Even so, the monthly sales of Corolla, FAW Toyota's main-selling model, did not return to the level of more than 10,000 units.

Judging from the sales data of domestic compact cars in the first half of this year, Corolla was not among the top 10 sales models, with sales of only 53,000 units in the first half of the year.

Judging from this sales progress, it will be difficult for Corolla to maintain last year's sales of 183,000 units in 2024.

In addition, according to the sales data officially released by FAW Toyota in the first half of this year, the cumulative sales volume was 329,000 vehicles, a decrease of 11.82% compared with the same period last year.

In other words, the current situation of FAW Toyota is that the prices of its models have decreased, and sales have also decreased accordingly, which can be said to be a decline in both volume and price.

It is worth mentioning that in the sales data for the first half of the year officially released by FAW Toyota, it was specifically mentioned that the sales volume of the pure electric sedan bZ3 was 25,092 units, a year-on-year increase of 205%. This should be the model with the highest sales growth in the first half of the year under FAW Toyota.

On the surface, as a pure electric car with a Toyota logo, the market performance of Toyota bZ3 is eye-catching enough, because it is not only Toyota's best-selling pure electric car in China, but also one of the best-selling pure electric models among joint venture car brands.

But you may not know that this Toyota pure electric car is actuallyBYDDeveloped jointly by Toyota and FAW Toyota, it is equipped with BYD's drive motor and blade battery.

Without BYD's three-electric technology, it is hard to say whether Toyota bZ3 would have achieved the current sales performance. In other words, BYD is the last face of FAW Toyota in the era of new energy vehicles.

The first half of 2024 has passed. Let us wait and see how FAW Toyota will perform in the market in the second half of the year.

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