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After breaking the domestic sales record on PC, this game is ready to continue to break through the mobile terminal

2024-07-26

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Before the pre-download of "Naraka: Bladepoint" was opened on the 23rd, no one thought that a game that had not yet been launched could have such a great power. While other games were still struggling with how to arrange robots to support the scene after the launch, "Naraka: Bladepoint" successfully limited the speed of the three major network operators by its own strength.




The total number of reservations on the entire network exceeded 40 million, directly turning into a stress monster and teaching operators a lesson

Too many players were downloading at the same time, resulting in too high a concurrent download, which affected the overall network speed of the operator. For a time, players returned to the 3G era, and were almost completely defeated by a creeping download progress bar. Fortunately, the official expanded the capacity in a short period of time, and the download speed returned to normal.



However, who would have thought that this speed limit controversy was just an appetizer, as the old saying goes: the rat pulls the shovel, and the big one is yet to come. With the good example of the pre-download on the 23rd, the launch day of "Naraka: Bladepoint" on the 25th was not surprising and it became a hit again.



"There is only one action sports game, if you want to copy it, it's better"

This crazy slogan seems to have a hint of unruly flavor at first glance, which makes people subconsciously ask: Is this really not an exaggeration? However, looking back at the current mobile game circle, either it is not in the same track as "Naraka: Bladepoint Mobile" or it is not in the same league at all. In this way, it seems that there is nothing wrong with being the only one.

Today's mobile game world is "overcrowded". Every track is filled with various games. Everyone is promoting their achievements with great fanfare. Some are good at graphics, some are good at plot, and some are good at gameplay. After all, there must be a gimmick to show off. As long as there are enough adjectives in front, everyone is No. 1 in their own track.

The so-called blue ocean has already completed the transition to the red ocean, and has even become red and purple, and purple and black. It seems that today's mobile games often face two choices. One is to join the army of life and death, and grab your own piece of land in this chaos. The other is to become a fighter against the roll and open up a new track. Both test the innovation ability of their own products, but there is no doubt that the latter is much more difficult than the former.

"Naraka: Bladepoint" is undoubtedly the representative of the latter. Since the PC game period, the game has established a complete set of mature systems by deeply exploring the gameplay. It has laid a solid foundation for the subsequent entry into the mobile terminal. The rock-paper-scissors style combat game, the weapon system that combines long and short range, and the diverse character design have all allowed it to find a different way out in the era of the decline of PC games.



The mobile game follows the competitive core of the PC game, but has made some subtractions in terms of operation. As a hardcore action game with a high ceiling, although "Naraka: Bladepoint" has tried its best to simplify the operation, it still has a certain threshold to get started. If it is like some games, directly moving all the buttons to the small screen, coupled with the natural disadvantage of rubbing glass, I believe it is enough to discourage a large number of players.





Fortunately, "Naraka: Bladepoint" has done a very clever job in subtracting operations. As the core, the common attack, charging and sword vibration, which are mutually reinforcing and restraining, can be completed with just one key. Click the common attack, long press to charge, swipe left to swing the sword, swipe right to dodge, and swipe up to rise the dragon. Although there is one more action to complete than a single button, the simple UI brought about by it minimizes accidental touches and improves the visual experience.



The game retains the core competition of the PC game, and the main gameplay is still to eat chicken. Players gather in Jukuzhou, use a variety of weapons in their hands, play psychological games, grab limited resources, and become the final survivor. The game takes into account the fast pace and excitement brought by the shrinking circle of eating chicken, and at the same time, the fighting method mainly based on melee combat improves the fault tolerance rate. Martial arts plus eating chicken, as long as you have strong enough skills and good cooperation, you will definitely come out on top.




A random punch may hurt a master, but it is not realistic to kill him.

With the solid foundation of the PC game, "Naraka: Bladepoint Mobile" starts with 8 heroes and 10 weapons, and the richness of the battles is naturally beyond words. In addition, the resources of the PC game are ready-made, and it can be foreseen that in the future, the speed of updating heroes and weapons on the mobile game side will definitely be beyond imagination.

"Naraka: Bladepoint" has derived many new gameplays around the core sword fighting. For example, two people team up to fight in a limited space to decide the winner, which gives those berserkers who like fighting a stage to show their skills.



The "War Ghost Crusade" where you can practice weapons and heroes provides new players with an opportunity to grow quickly. With the support of big data, these war ghosts are not only proficient in combos, but also know how to cooperate. If you want to win, you really have to use your brain.



For mobile games, social interaction is an extremely important part. "Naraka: Bladepoint" provides players with the option of creating or joining a gang. In the mini program, there is also the function of sharing business cards and adding friends outside the game, and forming a group directly on WeChat, making it more convenient to drive a black car.



If you are an AI player, you can also enjoy the joy of teaming up. After a long period of research and development, 24 Studio and NetEase Fuxi have provided AI teammates that are very close to real-life operations. These teammates are not only beautiful and sweet-voiced, but also absolutely loyal to you. If you need assistance, he will play the role of a nurse, and your life is his life; if you want to be a lazy guy, he can play the role of a killer, leading you all the way to the front, so that you can be at ease as an automatic pickup monster.



"Naraka: Bladepoint" will also start collaboration with multiple IPs of its own in the future. With the NetEase game library as a foundation, it is only a matter of time before two or even multiple fans are delighted.



It is good to lean on a big tree for shade. With the experience and foundation of the PC game, as long as the adaptation is done well, "Naraka: Bladepoint Mobile" is basically stable. Whether it is excellent operation subtraction or the restoration and extension of the gameplay, it allows players to adapt at the lowest cost, which is enough to become a reference template for subsequent competing products in the same track.

It is no wonder why "Naraka: Bladepoint" has such strong confidence. After all, the advantages brought by mature PC games are too obvious. It is a bit invincible on PC games, so it is natural for it to come to mobile games. Even if a latecomer wants to challenge this predecessor, it is difficult to shake the dominant position of "Naraka: Bladepoint" without the support of PC games.

Unlimited refill season tickets start with 100 draws

In addition to the excellent experience, "Naraka: Bladepoint" also offers generous real money benefits at the beginning, focusing on giving players a chance to have fun first. The official has prepared 102 draws of Ruilin treasure chests for players, which can be claimed as long as they complete the corresponding tasks.



At the same time, the official has also prepared five top-quality skins, which will be given to players through direct collection or completion of simple tasks.



Season passes may not be new, but season passes that can be refilled indefinitely are rare. The season pass for Naraka: Bladepoint Mobile only costs 48 yuan, and after the pass reaches level 100, the 48 yuan will be returned to you, which can be used to buy the next season pass. After reaching level 100, there will be treasure chests and other rare items, which can be said to be very cost-effective.




In this era of season tickets being 68, 79 or even 128, 48 yuan is already a pretty low price, plus unlimited refills, which is rounded up to a permanent free skin.

"Naraka: Bladepoint" also breaks down the barriers between the terminal and mobile games, and realizes the interoperability of terminal and mobile game benefits. Some appearances can be inherited between the terminal and mobile games, and other appearances can be inherited by choosing according to the number of inheritance unlocked by the terminal and mobile game collection points. Active tasks on either side can gain pass experience on the other side.

The interconnection between the two ends means a huge burden reduction. There is no need to spend money repeatedly or to buy season tickets repeatedly. Mobile games are more like a substitute for PC games in certain scenarios, rather than becoming another sickle for profiteers like the mobile games of many games.



From this, it is not difficult to see that "Naraka: Bladepoint" has jumped out of the traditional framework of changing the terminal to the mobile phone, and in a more pure form, the mobile game and the terminal game complement each other and jointly enhance the player experience. Similarly, the emergence of mobile games has also injected fresh blood into the game, making the entire Jukuzhou more lively. After all, for a strong PVP game, the player base is the foundation of existence, and the fun of competition is still endless when it comes to fighting with others.

Conclusion

As for the new track of martial arts chicken-eating mobile games, "Naraka: Bladepoint" is unprecedented, and we don't know if there will be any successors. But even if someone wants to share a piece of the pie, they have to consider whether they can climb over this mountain. By cutting off the entire industry and rushing into a new track, "Naraka: Bladepoint" can be said to have reached its peak from the start. Perhaps the only thing left for similar competitors in the future is these four words: copy better.