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what is the concept of 100 million cars? no chinese car brand can achieve this yet. only three companies in the world, toyota, volkswagen and hyundai, have produced 100 million cars. it only took hyundai 57 years to become one of the fastest growing companies in the global automotive industry. behind 100 million vehicles, can it be achieved just by relying on high quality and low price? obviously not!

[don’t be a follower, be a trendsetter! 】

we have seen so many products disappear in recent years, and even brands disappear. and why can hyundai motor continue to create classics and endure for 57 years? i think hyundai motor has a global perspective and does not blindly follow the trend, but is a trend maker!

launched in 1985, the sonata has developed for 11 generations, with cumulative sales of 9.48 million units. the elantra, launched in 1990, has been developed for seven generations and has sold a total of 15.37 million units. launched in 2000, the santa fe has developed through five generations, with a cumulative sales of 5.95 million units. launched in 2004, the tucson has gone through five generations and has sold a total of 9.36 million vehicles. these products have all achieved great success in their respective market segments and have become hyundai motor's well-known international business card!

not only are popular products popular among users, hyundai motor's products can also lead the way in market segments!

in terms of high-end, hyundai motor launched genesis in 2015, and its cumulative sales have exceeded 1 million units, with overseas markets contributing 40%, establishing a solid position as a global luxury brand!

in terms of high-performance products, we launched the high-performance brand n series and used wrc, tcr, and other world competitions to accumulate experience. become a new force in the high-performance market!

after entering the new energy era, it has achieved good results in the two major fields of pure electric market and hydrogen fuel cell.

in terms of pure electric vehicles, hyundai motor launched its first product, ani krypton 5, based on the e-gmp platform. it has won awards such as european car of the year and north american car of the year, proving its strong competitiveness in the electric vehicle market.

in terms of hydrogen fuel cells, hyundai mass-produced the world's first hydrogen fuel cell vehicle, the ix35 fuel cell. to this day, hyundai motor ranks first in the world in cumulative sales of passenger hydrogen fuel cell vehicles!

hyundai motor has a short history. it is a latecomer after european, american and japanese cars. but in every segment, hyundai has great products. with the diversified development of china's automobile market, hyundai motor, which has rich experience in product success, will also provide stronger assistance to beijing hyundai!

【not only fast, but also high quality! 】

behind the 100 million cars, the chinese market contributed 12 million cars. it is an important market that cannot be ignored! beijing hyundai was established in 2002. it was china's first joint venture automobile project after china's accession to the wto. it not only set a "modern speed" of signing the contract, building the factory and putting into production that year. it only took 63 months to achieve 1 million vehicles, and by 2023, it will achieve a cumulative total of 12 million vehicles, entering a new stage of development.

while pursuing speed, hyundai motor pays special attention to product quality. because as a big global brand, once quality problems occur, they will be very serious. for example, between 2009 and 2011, toyota recalled 12 million vehicles globally due to the "pedal door" problem. in 2018, volkswagen recalled 11 million diesel vehicles globally due to an emissions cheating scandal. they all recalled more than 10 million vehicles due to one problem.

however, hyundai motor, as a global top3 automobile group on par with toyota and volkswagen, has never had such a large-scale product problem, which fully demonstrates that hyundai motor has very high requirements for product quality! hyundai motor established a quality control room in 2001 to receive and process feedback on quality issues from customers around the world 24 hours a day. to reduce product problems, a comprehensive inspection system is implemented at every production facility worldwide. therefore, in 2004, sonata won first place in the us jdpower quality survey. today, hyundai motor has not only become a frequent visitor to quality survey rankings in various countries, but has also become synonymous with durability in the minds of users!

in the chinese market, beijing hyundai also adheres to hyundai motor's globally unified quality standards. relying on hyundai motor's global product r&d and testing system, product quality and durability cover the world's most extreme testing environments, with a total of up to 100 kilometers of actual vehicle durability verification, fully ensuring the quality of the vehicle under extreme conditions.

[don’t be afraid of crises, but look for new opportunities! 】

in the 57 years of development, it has not been smooth sailing, but there have been many dangers! among them, the asian financial crisis in 1997 almost caused hyundai motor to go bankrupt. hyundai reduced costs through restructuring, acquired kia, and formed the current hyundai-kia group.

in recent years, the u.s. inflation reduction act has also prevented korean electric vehicles that are not produced in the united states from receiving federal subsidies, and modern electric vehicles have lost their price competitiveness in the u.s. market. hyundai motor has found new market growth points through the leasing and sales model, thus surpassing general motors and ford and becoming the second largest brand in the us electric vehicle market after tesla. so every time it encounters a crisis, hyundai motor can find new opportunities.

nowadays, in the wave of electrification transformation in the chinese market, most joint venture car brands have experienced more than double-digit sales declines, and beijing hyundai has faced a new crisis.

in this regard, hyundai motor has proposed a new strategy of "in china, for the world" and has specially established a china strategic business department, which marks that beijing hyundai's strategic position in hyundai motor's global strategic position has been elevated to a higher level.

moreover, both chinese and korean shareholders are continuing to increase their investment in beijing hyundai and develop products that are more in line with the chinese market. a new pure electric model will be launched soon, and a matrix of new energy models will be built to adapt to the chinese market. at the same time, overseas exports are also expanding, and hyundai motor's global export base will be built in the future.

【summarize】

100 million vehicles is a milestone and a new starting point. hyundai motor’s 100,010,01st car to roll off the production line is the pure electric model ani krypton 5. this also indicates that hyundai motor’s future goal is to lead the electrification era!

china is not only the world's largest automobile market, but also the world's largest new energy vehicle market. china's electric technology and products have become an important force that cannot be underestimated. therefore, hyundai motor will definitely pay more attention to the chinese market based on its own strategic interests. with its rich car-making experience, comprehensive technical depth, and global market breadth, it will definitely be able to find new opportunities in the chinese market and achieve breakthroughs and take-off!