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on october 1, at a real estate sales office in liwan district, guangzhou, citizens were on-site for consultation. photo by xie hongda

the political bureau meeting held on september 26 emphasized that “it is necessary to promote the real estate market to stop falling and stabilize” and “to respond to the concerns of the masses and adjust the housing purchase restriction policy.” implementing the spirit of the political bureau meeting of the cpc central committee, guangzhou city, guangdong province, canceled various purchase restriction policies for households to purchase housing in the city from september 30, becoming the first first-tier city to withdraw from purchase restrictions in the near future.

on october 1, reporters visited several sales offices in guangzhou to learn about the reactions of various parties to the policy.

early in the morning, xie hongda, the sales manager of the sales office of vanke·ideal flower land langting real estate in liwan district, guangzhou, started busy. the sales office usually only has people coming at 10 o'clock, but today many people came at 9 o'clock. by 1:30 p.m., xie hongda, who had already received more than 10 groups of customers, had time to take a few bites of lunch.

"the number of people who came to see the house has doubled in the past few days," xie hongda said. "yesterday alone, there were 150 groups of customers who came to see the house, and 15 units were sold. today is the first day of the national day holiday, and even more customers came. "more."

mr. chen came to guangzhou due to a job transfer and wanted to buy a small apartment. previously, there was not enough time to pay social security, but this time the purchase restrictions were relaxed, he came to consult as soon as possible, "i will settle in guangzhou in the future, hoping to have a more stable place to live."

policy adjustments have provided more opportunities for customers who just need it, and many customers who have improvement needs are ready to "buy it."

in the model room of guangzhou metro real estate·longjingtai real estate on the pazhou plot in haizhu district, guangzhou, ms. wu and her family were visiting the 190-square-meter model room under the guidance of the sales staff. “from the floor-to-ceiling windows on the south, you can see the haizhu wetland. panoramic view, basement directly connected to metro line 18..."

"i have two children and an elderly person living with me, so i am considering upgrading to a larger house." ms. wu said that the favorable policies this time, such as lower down payment ratios for second homes and lower loan interest rates, have indeed reduced the burden on home buyers.

"location, supporting facilities, apartment type, developer reputation...customers now consider more comprehensively when buying a house, and the decision-making process is also very cautious." zheng hongcai, deputy general manager of the longjingtai project, said that the number of people viewing houses in the past two days has increased significantly compared with before. improvement: on september 30, there were 28 groups of people who came to see the house, nearly three times the number on weekdays. as of 6 p.m. on october 1, there were 108 groups of visitors that day, and 4 units were sold.

"the favorable policies have strengthened the confidence of home buyers, and with the addition of the national day holiday, recent inquiries, inquiries and sales indicators have increased significantly." zheng hongcai said.

many real estate practitioners have also clearly felt the transmission effects brought about by policy adjustments. yu zhiqiang, marketing manager of guangzhou beike home search, said that not only the new home market has improved, but the consultation and transaction prices of second-hand homes have also heated up.

ou jiangbo, director of the institute of economics of the guangzhou academy of social sciences, believes that the relaxation of purchase restriction policies will help boost market confidence and expectations, and promote the market to bottom out and develop steadily. "in the short term, central cities and central urban areas will usher in a more optimistic future." market conditions. at the same time, policy adjustments will also promote the transformation of real estate development models. the importance of factors such as brand, management, and services will be further highlighted, and participation in market competition requires more 'intensive cultivation.'