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while a-shares continue to rise, some developers have come up with the marketing strategy of “buying a house and getting shares for free.”

recently, an event poster for the nanjing jiangxin yinyuan project developed by china merchants shekou and ruicheng real estate has been circulated on the internet. the poster reads "buy a house and get stocks for free," with up to 200,000 yuan in stock funds available.

according to the content of the poster, "from now on, owners who purchase jiangxin yinyuan can enjoy the benefits of the stock market. owners can purchase any stocks based on their own experience. the stock principal is provided by jiangxin yinyuan subsidies, 140 square meters up to 100,000 yuan, 180 square meters up to 200,000 yuan. easily trade stocks with no capital, and the stock profits will be owned by the customer within 30 days from the purchase date.”

however, there is a line of small print on the poster emphasizing that the discount is given in the form of a house price discount and does not overlap with other discounts at the case site.

this project is located in the south of jiangxinzhou island, jianye district, nanjing city, at the intersection of meizizhou road and wentai road. the project focuses on large flat floors ranging from 140 square meters to 230 square meters, with an average price of 45,000 yuan/square meter.

some home buyers expressed their doubts about the promotional content of the poster.

some home buyers think that since "buying a house gives you stocks", why do the stock profits belong to the customer within 30 days from the purchase date, and the profit time period is limited? if it exceeds 30 days, will the profits have to be recovered?

on september 29, a reporter from the paper called the sales office of the project as a home buyer to inquire whether the content of the poster was true. the salesperson said that the activity of the poster content had been stopped, and there was no activity of buying a house and giving away stocks. regarding the project the salesperson said that he could go to the sales office to learn more about the specific discounts, but the salesperson said that the discounts for the project were expected to be relatively large.

in order to boost sales, developers have come up with various fancy promotion methods. previously, some developers launched activities such as "buy a house and get gold for free" and "buy a house and get a private jet", which were disguised discounts on housing prices.

at a meeting held by the political bureau of the cpc central committee on september 26, it was mentioned that in order to promote the real estate market to stop falling and stabilize, it is necessary to strictly control the increment, optimize the stock, improve the quality of commercial housing construction, and increase the amount of loans for "white list" projects. support the revitalization of idle land.

a report released by cric research center shows that it is predicted that in the fourth quarter, with the support of the central government's favorable policies, the total transaction volume will rebound from a low level. it is expected that the transaction volume will be stable and increase by about 20% compared with the third quarter, and the annual transaction volume will decline year-on-year. it will be further narrowed to less than 30%. first-tier cities may usher in a wave of recovery under the loosening of the "four restrictions". the transaction volume of weak second-tier and vast third- and fourth-tier cities will continue to bottom out and there is no way to decline. in terms of predicting the subsequent trend of the second-hand housing market, cric believes that it will still be better than that of new housing in the short term, and the price-for-volume exchange will continue in the fourth quarter. mainly based on the current transaction inertia, the price of second-hand houses has dropped due to the increase in listings, which continues to divert the customers who are in demand for new houses. however, because the cost of land prices has not dropped significantly, the price downward space of new projects entering the market in the later period is limited. therefore, compared with the new house market, the price of second-hand houses has an advantage. it will also become more obvious, so its appeal to the customer groups that are in urgent demand will continue to rise.