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recently, the a-share market has been rising continuously, and even new houses want to take advantage of the popularity.

today, a poster circulating in the market shows that a certain project in nanjing has launched a "buy a house and get stocks free" activity, with up to 200,000 yuan in stock funds. owners can buy stocks based on their own experience, and the stock principal is provided by project subsidies.

in this regard, the reporter consulted the project sales staff, who said that the event has ended, but there will be other promotional activities in the future. "in fact, these activities are equivalent to a discount of 200,000 yuan on the purchase price." a local real estate agency manager said.

in order to stimulate sales, current developers are working very hard, using various fancy promotion methods in an endless stream, and they are also very good at "buying popularity". previously, reporters discovered in interviews that many new housing projects have launched "buy a house and get gold for free" activities. "the gold market has been hot this year, and developers are really good at 'grabbing hot spots' and using this method to offer discounts in disguised form." some home buyers said.

the reporter also found that many developers now give out "big gifts" to attract home buyers on the basis of the original discounts, such as the latest brand electric cars. in the past, "barter for barter" seemed to be very popular in real estate markets in various places. there was not only "garlic for house", but later "watermelon for house". regarding the fancy promotions of real estate companies, the reporter also randomly interviewed several home buyers. everyone said that they felt very fresh, but they expressed doubts about the authenticity of the promotions.

whether it is discounts or fancy promotions, the developer's goal is to accelerate sales, so they can only use surprise marketing methods to win. some analysts said that the developers’ fancy promotions are partly related to the “price limit” policies for new homes in some cities. due to changes in market transactions or "inflated" price limits, developers choose fancy promotions to induce buyers to enter the market and improve performance. subversive innovative marketing seems to be reasonable. however, all marketing activities should be based on the win-win principle, which not only brings real benefits to home buyers, but also brings a better demonstration effect to the market to avoid derivative financial risks.

regarding the future direction of the property market, xu yuejin, deputy director of research at the china index research institute, said that the traditional peak season of "golden nine" has started with a dull start, and long-term factors such as residents' income expectations have not yet significantly improved. the wait-and-see sentiment is still heavy. at the same time, affected by the shrinking supply, the new housing market is under pressure, while second-hand housing in key cities has maintained a certain level of activity under the "price-for-volume" situation. judging from the trend, the property market policy is expected to be optimized by the end of september. with policy support, market transactions are expected to rebound in the fourth quarter.