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cctv news, beijing, september 29 (reporter yang chang, zhang shuang, wang hongchao) according to the china voice of china’s “news with viewpoints” report, not long ago, there was a wave of price cuts in the food industry, starting with various new teas. drinks returned to the 10-yuan track, and various fast food brands later launched 9.9-yuan set meals. however, the price-cutting crisis caused by this wave of price cuts has not subsided, but has intensified. recently, many consumers have discovered that the popular hotpot industry has also ushered in a wave of price cuts. in july this year, a leading hot pot brand announced a brand upgrade for its hot pot sub-brands, with per capita consumption dropping from 80 yuan to about 60 yuan; a chaoshan hot pot brand also issued a price reduction notice, saying that "the price has returned to 10 years ago"; in addition, at the same time, many hot pot brands are also taking advantage of the trend to launch 8 yuan pot bases and 9.9 yuan specials to attract customers... some consumers bluntly said that after milk tea and coffee, the 9.9 yuan trend has finally spread to the hot pot industry.

what are the key factors affecting hot pot pricing? what stage has the hot pot industry developed to? competing on taste and service, which catering industry model do you prefer? china central radio and television station's china voice's "news with viewpoints" specially planned "industry insights". this issue focuses on the hot pot industry that has rolled out low prices. we have a conversation with feng long, president of the chongqing yuzhong hot pot and bbq industry chamber of commerce and a national judge of the chinese hot pot industry. yan long, executive chairman of sichuan hot pot association.

feng long (left) yan long (right) (photo provided by interviewee issued by cctv)