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on september 27, the shanghai composite index rose by 2.88%, the shenzhen composite index rose by 6.71%, and the chinext index rose by 10%, the largest single-day increase in history. the continuous rise also ignited the enthusiasm of investors, and "100-million-yuan households" came back. .

“the sales department is very busy right now.” a front-line person from a securities firm reported to a reporter from brokerage china that the number of new account openings in the sales department has surged recently, and inquiries from customers such as financial institutions and financial institutions have also generally increased. in order to cope with the sudden market situation, many front-line staff of securities firms worked overtime and even provided door-to-door services to help customers open accounts, retrieve passwords, etc. many brokerages reported to brokerage china reporters that the number of newly opened accounts has increased by 50% to 300% recently, and the market sentiment is hot.

a person in charge of the sales department of a securities firm lamented to a reporter from brokerage china: "the policy has given great support to the capital market, and i feel that everyone's confidence has returned."

the sales department is back in business

"it's been too busy these days!" the person in charge of the sales department of a shanghai securities firm told a reporter from brokerage china that since september 24, the sales department's business volume has surged. the person in charge told china securities journal that on the morning of september 27 alone, she received seven requests for new account openings, and some customers who had been inactive for a long time also began to consult her about market conditions.

qian weimin, general manager of the shanghai jinshajiang road securities sales department of huajin securities, also told reporters that as the market continues to rise, the company's first-line outlets have reported that the number of inquiries for existing customers' password activation, transaction permission activation, financing and financing, etf transactions and other business inquiries has increased significantly. , the amount of funds transferred in by business department customers, especially wealthy customers, increased significantly.

"considering that elderly customers are not familiar enough with electronic equipment, software updates, etc., we specifically require our employees to respond in a timely manner and provide door-to-door services," qian weimin told reporters.

in fact, with the rise of internet tools in recent years, many sales departments no longer have offline business. in previous years, the crowds in the bull market sales departments have eased a lot, but the data flowing in the software further verified the popularity of the market.

"in may and june, the average daily turnover of our sales department was about 100 million (yuan). yesterday it reached 400 million yuan, and it is estimated to be higher today." the person in charge of a sales department of a beijing-based securities firm told a reporter from brokerage china, "a lot of old customers who had been silent before also started trading, and some customers directly added 100 million yuan in inquiries about financial services. "

guotai junan revealed in an interview with a chinese reporter from the brokerage that with the recent boom in the market, the volume of online inquiries and demand for account openings have soared. as guotai junan's first internet innovation-oriented branch, shanghai qingpu branch has exploded huge digital business value in this round of market conditions through innovative channel cooperation and intensive digital business model. in terms of new account openings, not only did the number of account openings in a single day reach the historical peak since the establishment of the branch, but the number of daily account openings increased by nearly three times compared with the previous month's average.

the person in charge of the sales department of a securities firm in shanghai also said: "some big customers returned to the sales department to trade and increase their positions significantly. after the market ended in the past few days, some big customers did not leave immediately, but stayed in the sales department to have a drink together. tea and chat, the overall feeling is that market confidence has been restored.”

data on new account openings are eye-catching

if the perspective shifts from the sales department to a more macro level, some data may more specifically demonstrate investors' recognition and expectations of the market.

"the recent sustained rise in the a-share market has indeed boosted market sentiment, and front-line feedback also shows positive signs." the relevant person in charge of guoxin securities told the china securities journal that as market sentiment warms, investors are more enthusiastic about opening accounts. as a result, it was observed that the number of customer account opening submissions increased, customer transaction volume increased significantly, previously dormant customers began to pay attention to the market again, and customer inquiries increased significantly.

in fact, in order to cope with the continuously increasing demand for new account openings, some brokerages have already maintained 24/7 one-way video account opening operations and will arrange dedicated personnel on duty this weekend to accept two-way video account openings.

the relevant person in charge of donghai securities told brokers china that the number of business related to the company's brokerage customers has grown rapidly. the average number of daily account openings in the past three days has increased by more than 76% compared with the previous period; the number of dormant accounts activated in the past three days has increased by 115% compared with the previous month. the average daily consultation volume of the company's customer service center has also increased by 44% compared with the previous year; new customer funds have increased significantly, with an average daily increase of 72%.

debon securities also reported to brokerage china reporters that as of september 26, the average daily number of new account openings this week increased by 50% compared with the first three weeks of this month, and the number of active trading users increased by 28% compared with last week’s daily average. %, this data reflects that not only new investors are increasing, but the original dormant customers are also gradually becoming active. at the same time, the company's total assets increased by nearly 10 billion yuan compared with last week.

"on september 26, our product sales increased by 335% compared with the previous day. this week's cumulative sales increased by nearly 50% compared with last week." the relevant person in charge of debon securities said.

the relevant person in charge of huaxing securities also said that as the a-share market continues to rise, the number of newly registered users of huaxing securities has increased significantly, more than double that before the market started; in terms of customer activity, a large number of sleeping customers have been withdrawn after the market turned warm. after activation, the average number of daily active users increased significantly by more than 30% compared with the previous period; the net inflow of funds simultaneously showed a significant surge, and the net transferred funds increased rapidly by more than 300% compared with the previous period.

etf trading is a specialty of huaxing securities. as market sentiment has warmed recently, the number of etf user commissions has increased by 1.7 times compared with the beginning of the month, the number of commissions has increased by 2.3 times, and the transaction amount has increased by 1.6 times. intelligent trading has shown more obvious growth. for example, the amount of etf grid transactions increased by about 6 times compared with the previous month.

looking at macro data, on september 27, wind quan a surged 4.83%, with a turnover of 1.46 trillion yuan. it continued to increase in volume compared with the previous trading day, and its turnover exceeded one trillion yuan for three consecutive days. wind data shows that the amount of a-share financing purchases reached 107.987 billion yuan on september 26, an increase of more than 100% from september 23.

brokerages increase customer service efforts

the market is active, and various securities firms have seized the opportunity and actively expanded their business.

"guotai junan shanghai qingpu branch is concerned about customers' concerns and meets their expectations. front-line employees work overtime to support investors' account opening needs, follow up on customer account opening progress around the clock, make every effort to shorten the user consultation and account opening cycle, speed up the time for customers to activate their accounts, and help customers seize this wave of market as soon as possible," said the person in charge of guotai junan.

according to the person in charge, the investment consultant of guotai junan shanghai qingpu branch relies on internet channels such as douyin and video accounts to vigorously carry out market interpretation live broadcasts. based on high-frequency market interpretation live broadcast services, customer feedback has been enthusiastic, and the live broadcast data has repeatedly reached new highs, with month-on-month growth of nearly 10%. 10 times. among them, chief investment advisor zhu chao had nearly 10,000 people online at the same time in a single douyin live broadcast.

at the same time, junhong app continues to carry out all-weather live broadcast "investment consulting online" with companionship. during trading hours, the chief investment consultant tracks hot spots and provides real-time interpretation. in the evening, special review analysis is carried out, combined with live broadcast rooms with pictures and texts to accompany q&a. users this week the number of visits and the number of user questions increased by nearly 50% compared with the daily average.

"we responded quickly to market dynamics and released relevant policy interpretations and marketing materials, including short videos, easy-to-invest etf product promotions and professional investment advisory articles to support the frontline team in better serving customers." relevant person in charge of debon securities introduction, in addition, the company adjusted its strategic direction for the fourth quarter and established the policy of "maintaining growth, strengthening innovation, and adjusting structure", taking the growth of wealth management business as the core focus, while promoting the development of institutional business and innovation work. deepen.

the relevant person in charge of donghai securities also said that in the face of market changes, the company helps investors sort out their existing positions on the one hand, and on the other hand, timely conveys market and policy information to achieve the purpose of helping investors better understand themselves and the financial market.

at the same time, the company increases the supply of various financial products, makes full use of opportunities to carry out investor education, promotes fixed investment business, carries out asset allocation promotion activities, focuses on promoting index products, carries out the introduction of high-net-worth customers and other series of activities, and adopts more systematized construction to attract external assets and customers.

“recently, favorable policies have been released intensively, and investing in china has become the most talked-about topic in the world. at the same time, according to front-line feedback, current customers are more concerned about the later market interpretation, and generally hope to understand the height, sustained strength, and allocation direction of this round of market. "peng wei, investment consultant of huajin securities asset allocation department, told reporters: "in response to the above situation, the company adjusted its marketing strategy in a timely manner, relying on the professional strength of the headquarters investment advisory team to increase output on policies, hot spots, etf allocation, etc., and required front-line employees absorb and grasp it in a timely manner and convey it to customers as soon as possible. ”