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unexpectedly, this year's "square box suv" sales champion is neither the haval big dog nor the raptor, nor the tank 300 and the formula leopard 5, but the traveler model under jietu.

recently, jietu motors announced that the cumulative sales of the traveler model exceeded 150,000 units on the first anniversary of its launch, becoming the sales champion of the "square box suv". you know, many people were not optimistic about this car before, but now it has taken the "best-selling" position in the box-shaped suv market. this proves that jietu traveler obviously has two brushes.

want to ask why the traveler car series sells so well? the relatively affordable price is definitely a key factor. after all, the haval raptor starts at more than 160,000 yuan, and the tank 300 is a model with a price of more than 200,000 yuan, but the traveler can buy it for less than 140,000 yuan. the latter is still cheaper when the aura is similar. a lot, then who would you choose as a consumer?

secondly, the configuration of the lowest-end traveler is not low. it comes standard with 360-degree panoramic images, transparent chassis, electric closing tailgate, voice recognition system (four zones), qualcomm snapdragon 8155 chip, internet of vehicles, ota upgrade, mobile phone remote control and other functions. therefore, if home users buy it, it can also meet the actual use needs of "can be in the city or in the wild".

finally, the size of this car is large enough, with length, width and height reaching 4785/2006/1880mm respectively, and a wheelbase of 2800mm. in addition, the interior space is large enough and the sitting posture is high. these all better cater to the chinese people's desire for a "style" suv. aesthetic preferences.

of course, the traveler has no frame and is not a non-load-bearing body, which makes it less capable in off-roading under extreme conditions. however, how many ordinary consumers will drive a square box suv worth more than 100,000 yuan to go truly extreme off-road? therefore, what travelers want to please are actually mass users who want to buy a car with a square box shape, but also prefer comfortable driving in the city.

as for user reputation, people generally report that it has problems such as high wind noise, small trunk space, high fuel consumption, loud engine noise, and insensitive power response. if you can accept this, then the new car is still worth buying.

in short, jietu traveler has become the sales champion of "square box suv", selling 150,000 units a year, because of its good-looking appearance and accurate identification of chinese people's car buying needs. next, chery will launch the new icar v23, nicknamed the "electric jimny". i think that car has the same hot-selling potential, so we'll have to wait and see. =