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there are always some models that have received good attention and have high market popularity, but in terms of market sales, it is difficult to say that they are outstanding. in the domestic auto market, the ford electric horse is such a model. this model attracted a lot of attention when it was first launched in the domestic auto market.

ford electric horse

at that time, this model once entered the domestic auto market as a rival to tesla model y and other models, and became a model that attracted much attention.

moreover, when it was first launched, the ford electric horse's sales channels were independently operated. this may be to better promote new energy models, but also to highlight the brand's positioning.

it should be said that these measures have really attracted a lot of attention to the ford electric horse and won good market popularity. unfortunately, however, these initiatives do not appear to have had much effective effect in opening up the market.

ford electric horse sales

after that, ford electric horse finally chose to "return" to changan ford. on august 1 last year, changan, ford and electric horse issued the "statement on changes in ford electric horse sales, service and user operation and maintenance operations entity".

at this point, the ford electric horse has officially returned to changan ford's sales channels, and changan ford has also officially taken over the ford electric horse's operating business in china.

it should be said that after changan ford takes over, it should be able to better serve users and car owners. this should play a certain role in dima's market expansion and operating cost savings.

ford electric horse

however, it is a pity that the sales performance of ford electric horse did not improve much in about a year from its return in august last year to september this year.

comprehensive industry sales data shows that from january to april 2024, changan ford's monthly retail sales were 56 units, 45 units, 23 units, and 65 units respectively, all less than 100 units.

from may to august 2024, the monthly retail sales of ford electric horse were 201 units, 181 units, 129 units, and 95 units respectively, which was an improvement compared with january to april.

ford electric horse

however, this sales data performance is obviously not impressive. first, this sales volume is really hard to say wonderful, it is indeed too low.

second, even so, ford electric horse's single-month sales began to decline month-on-month starting in june this year. as of august this year, its single-month sales had declined month-on-month for three consecutive months.

comprehensive industry sales data shows that in june 2024, ford electric horse's single-month retail sales were 181 units, a month-on-month decrease of 9.95%.

ford electric horse

in july 2024, the single-month retail sales of ford electric horse were 129 units. compared with last month, dianma's sales fell by 28.72%, a drop of almost 30%.

in august 2024, ford's monthly retail sales dropped further to 95 units. compared with last month, its single-month retail sales fell by 26.35%.

obviously, by august 2024, the single-month retail sales of ford electric horse will once again be below 100 units.

i have to say that the sales performance of the ford electric horse is somewhat difficult to understand, and it is also a pity. after all, this model has attracted a lot of attention in the domestic auto market since its birth, but sales have not improved significantly so far.

ford electric horse

i think this is a question worth thinking about for the ford electric horse. in the current domestic automobile market, electrification is an inevitable trend.

most car companies or brands want to gain advantages in future development and accelerate their electrification layout, which is likely to be an issue they have to think about.

the so-called lessons learned from past mistakes are lessons for the future. solving this problem should be able to play a greater role in helping ford develop electrification.

as the saying goes, you know the why. here we hope that the current market situation of the ford electric horse can provide certain reference for ford to promote electrification in the future, so that ford can make its electrification development smoother and better.

ford electric horse

at the same time, we hope that the ford electric horse can quickly reverse the current tepid sales situation and gain better market sales and development prospects in the domestic auto market.

finally, the model sales data involved in this article comes from the industry's comprehensive sales data released by third-party platforms; the third-party platform data description shows that it is displayed in strict accordance with the corresponding relationship between sales and platforms announced by the automobile dealers association and manufacturers, with an accuracy rate of 99 % and above are for reference only.